Raising brand awareness is the goal of every organization. Whether you’re a small business owner or the CEO of a large corporation, it’s important that you develop a brand identity that makes an impact in your industry.
Then again, you are not the only one who is investing in brand awareness. Your competitors are also spending time and money on activities that encourage brand recall. In order to get ahead of everyone else, you might want to look for brand-building ideas offering the best returns.
Consider checking out these ideas that are guaranteed to bring your brand front and center.
Post Engaging Content Frequently
Content has to be the main building block of your brand awareness efforts, so it makes sense to build a content marketing strategy with a focus on establishing your credibility and influence.
You can start by posting multiple types of content on your official social media pages. Apart from sharing content straight from your website, you should also consider curating content from other sites and posting short videos and infographics.
To help you with this, make sure to use a marketing automation platform like HubSpot or HootSuite to schedule your content postings in advance. As a good rule of thumb, create at least one post for each platform. If you are planning on posting an infographic, it needs to be optimized for Facebook, LinkedIn, Instagram, and other platforms.
Posting frequently is the key to getting your name across. Getting your audience’s attention, however, is a different challenge.
Deliver Content That’s True and Valuable
Being able to publish content frequently isn’t enough to raise brand awareness. You will also need to focus on the value that each piece of content brings to your audience. After all, brand awareness is also about demonstrating how much you know about your industry.
You need to develop a solid content plan that’s specific and achievable. For this, you will need to find a connection between your brand and your audience. What are the challenges that your audience is facing? How will your brand help?
It’s also important to consider what’s currently trending in your industry. If you have a cleaning business, for instance, you can share tips on how to disinfect a home or office space. Be sure to include your own insights into these topics.
With content that’s relatable, you won’t have a problem getting people to engage your brand and learn from it.
Use the Right Keywords on Your Website
Brand awareness and search engine optimization or SEO go hand in hand. In order to capture lots of organic traffic (represented by people who are looking for the products and services you are selling), you need your website to be readily visible on the search listings.
With SEO, you are capable of attracting people who are not yet aware of your brand. It’s important that you apply the right techniques that will get search engines like Google or Bing to put you at the top.
This will require extensive keyword research based on user intent. In other words, your website has to contain words and phrases that your target audience is using to search for a product or service. If you are a realtor in Tampa, you might want to include keywords like “Tampa realtor” or “Tampa real estate agent.”
Your keyword research doesn’t stop there. You will need to check your competitors and see what keywords they are ranking for. Use tools like SEMrush or Ahrefs to help you find keyword opportunities you can leverage for creating SEO content.
Build Your Network of Associates
These days, you won’t go far without a solid support system that will bring your brand to greater prominence. In fact, your success will rely on the people and organizations that are associated with your brand.
Make it a priority to build a brand advocacy network consisting of loyal customers, renowned companies, and social media influencers and content creators.
Start with your existing customer base. Longtime clients are more than likely to refer their friends and family members to your brand. You can encourage them to propel brand awareness even more through special events such as contests, seasonal promos, as well as webinars.
Apart from customers, you might also want to reach out to other brands that have collaborated with you before. Forming a partnership is a great way to enhance your brand awareness efforts, especially if the other business already maintains a formidable presence in its market. If a brand partnership makes sense to you, look for companies you can contribute content and start major projects with.
Finally, make sure that you reach out to local influencers as well. Especially if your business is still starting out, you will need to look for people who can mention your brand in the content they make. To help you with these, consider getting an influencer marketing CRM that helps you discover and manage content creators active in your niche.
Consider Streaming Content
When it comes to improving brand awareness, you need to use every available means to grow your reach. On top of the basic types of content, you should also consider starting an online broadcast.
Whether it’s a series of YouTube videos or a podcast on Spotify or Audible, streaming content is a great way to build credibility and enhance your online presence.
Not everyone has the luxury of time to read an entire article. With streaming content, you give your audience the option to listen to what your brand is saying about the latest issues in your industry.
It helps if you can invite guests such as business partners and friends who are also entrepreneurs to talk about relevant topics. You can also use streaming content to add value to other types of content.
Are you looking to increase brand awareness? The process isn’t complicated, but it requires looking for ideas that work. The ones above should help you on your way towards building a greater presence in your industry.
