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Tips To Promote Your Shopify Store To Boost Your Business

In this era of technology, everything has gone digital. People like to take it easy and make their lives comfortable just by sitting behind the digital screen. Yes, you heard that right! Everything is digital and nowadays without even stepping out of the home, you can get things done which at one point were impossible to do sitting at home.

Thanks to technology, we can book movie tickets for the latest movie sitting at home; book a resort for a holiday destination, buy fancy clothes and that is not the end! You can also pay your utility bills from the comfort of your home without having to stand in a long queue.
Due to the evolution of this digital era, many E-commerce sites on the internet offer you necessities of life as well as luxuries sitting at home.

I am sure that there are many people out there, trying to cash out the latest trend of the E-commerce business. If you are one of those people trying to outbreak into the E-commerce business, you need something that can grab the attention of people, and the Shopify theme can help you with it.

Let me tell you that the Shopify theme is the first choice of the people when it comes to managing and growing their E-commerce site. The Shopify theme platform is particularly best for beginners as it makes it easy for you to run the E-commerce store.

However, let me tell you that you need to follow certain tricks to boost your online store at a rapid phase. The initial process of boosting any business is very slow, especially if you are starting from scratch, but the hard work pays off if you pay attention to content marketing, social media, influencer marketing, and banners for the Shopify store.

Moving ahead, once you have created your online store and added products, supercharged it with advanced Shopify features, the only thing that is left and that is to attract the customers.
Well, that is what I am here for! I will list down the top tricks to help speed up the pouring of visitors on your site.

Content Is King!

creating content

Many people think that content is old and the least effective way to promote business, but this is not true. According to a static, about 61% of the people buy products after reading a blog. So you see, “Content is the king”, a store that constantly uses promotional blogs, have 97% more inbound links, which plays a key role in your site’s Google ranking.

Content attracts new customers and helps in the steady growth of your brand’s name. Through blogs, you can engage customers in communication and lure them towards the product, telling them why they need that product.

Send Constant Newsletters

Email marketing is the best way to keep your customers loyal. Sure, if you have their email address, it means that they shop from you quite often. So, you can prepare a list of these regular customers and send them the regular newsletter informing about new offers, making sure that they come back to you.

Trust me, this email marketing tricks works and they are most likely to return.

You Can Still Make a Connection with the Real World

Shopify is not just limited to the digital world. In fact, with the help of Shopify, you can even take your store into the real world. All you need is Shopify’s “Point of sale” card reader.

You can then go to the market and present your products of physically present customers. Isn’t it a great way to boost your business? So, ask the local store to stock some of your products as well.

You can leave posters and leaflets around the area of the city, where is a huge chance that your targeted customer will see it.

SALE!

sale

It is one of the oldest yet most efficient tricks when it comes to boosting sales. Famous E-commerce stores like Amazon never fall short of sales and earn a huge amount of profit from it.

The sale always works as it gives customers FOMO (Fear of missing out) and a sense of urgency. It makes even the customers who may have not planned to buy anything, end up grabbing something from the sale. It gives the customers a sense of victory. People do not want to miss out on bargain and they probably fear that sale would not be around for too long.

Get in Touch with Influencers

It is quite really no use of blogging and making social media updates when you are just starting, as no one is paying attention to your site.

So, you can instead get in touch with famous social media influencers who have millions of followers and take their help in getting your product promoted. Their one post can lead traffic of their followers to your website.

However, in this case, scenario, you have to check whether you have to budget to book a social media influencers as they charge a certain sum of a fee to promote you on their social media page. The fee may range from ten to thousands of dollars.

Use Shopify Banners

It is quite really no use of blogging and making social media updates when you are just starting, as no one is paying attention to your site.

So, you can instead get in touch with famous social media influencers who have millions of followers and take their help in getting your product promoted. Their one post can lead traffic of their followers to your website.

However, in this case, scenario, you have to check whether you have to budget to book a social media influencers as they charge a certain sum of a fee to promote you on their social media page. The fee may range from ten to thousands of dollars.

Get the Audience on Instagram

Currently, the most engaging social media site is Instagram. The people on Instagram are more responsive and active than that of Facebook and Twitter.

So, when you are just starting, it is a great idea to start by putting more effort into Instagram to communicate with the customers and promote your business.

Instagram also is perfect for online store owners as you can add the “Buy-now” button next to the picture of each post, thus directly bringing more and more customers to your site.

 Lastly, Shopify is the quickest way to dream of owning a successful online store into a reality. The above-mentioned tricks will help you all the way to reach to the top of your Game. Good Luck!

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