E-retail sales touched $4.9 trillion globally in 2021. A number that is predicted to grow by a whopping 50% during the next four years to reach $7.4 trillion by 2025. Ecommerce sales accounted for nearly 20% of the total global retail sales in 2021. By 2025, online sales will account for 25% of global retail sales. These numbers show that more and more people are creating their eCommerce stores to profit from the rising popularity of eCommerce.
But which service providers are driving e-commerce sales worldwide? Undoubtedly, WooCommerce. It is one of the fastest-growing online platforms in the world. Its growing popularity is because it has everything a retailer wants for their store. Plenty of useful plugins, themes, and optimizing features boost sales volume. Although WordPress and WooCommerce offer a range of benefits, a few tips and tricks to up the sales graph is always welcome.
So here you are, this guide will give you the best tips for increasing your sales figures, managing the manufacturing process, and improving the customer experience in your online store.
5 Tips For Selling Successfully With WordPress And WooCommerce
WooCommerce is a platform that allows you to take your WordPress website and turn it into an eCommerce store where you can sell products. Here, we will discuss the best tips, tricks, and advice for gearing your WooCommerce store towards success.
Use MRP Software
An organized and well-managed manufacturing process will help you improve the customer experience and build a reliable and reputable brand.
MRP software helps you to gain more insight into the manufacturing process with an itemized explanation of:
- The manufacturing process – MRP software helps you to maintain an awareness of each step in the manufacturing process.
- The cost of manufacturing – MRP software allows you to calculate the cost of each process and material in the manufacturing process.
- The materials and parts required to manufacture your product – you can keep a solid understanding of the materials and parts you need for manufacturing with MRP software.
When you set up MRP software, you must provide a bill of materials detailing each stage of the manufacturing process from A to Z. Once you have uploaded this information, MRP software helps to automate manufacturing processes to increase efficiency. MRP software provides the following services:
- Automating material orders – MRP software automates your material orders based on sales orders, allowing you to avoid stockouts, which may lead to negative reviews of your store.
- Sales forecasting – MRP software helps you forecast your future sales based on trends and patterns in your sales history, allowing you to easily predict demand and adjust your manufacturing plans in line with these predictions.
- Inventory management – you gain better insight into your inventory levels with MRP software, allowing you to analyze your current order fulfillment capacity quickly.
MRP software offers many more features that can benefit the manufacturing process. It offers integration with WooCommerce, allowing you to automatically plan your manufacturing process in line with your sales.
Invest In Security
One of the essential elements in ensuring your success is security. If you fall victim to a security breach, you could lose the trust of your customers, and you could suffer losses that put you out of business. You need to invest in cybersecurity software that will keep your online store secure, protecting your data and your customers’ data.
You must also ensure you have an awareness of essential cybersecurity best practices. For instance, you should be aware of the risks associated with reused or weak passwords. You should also know how to spot phishing scams.
To keep your store secure, you must constantly update all the software you use for your WooCommerce store. Failing to update your software may expose you to vulnerabilities in older software versions that third parties could take advantage of.
Optimize Your Product Descriptions
One of the most powerful tools at your disposal is search engine optimization. You need to provide fully-optimized product descriptions to help your products rank highly on search engines. To optimize your content, you can delegate the writing for your page to a third party. Or, you could use an SEO tool to find the right keywords for your product descriptions.
Create Engaging Content To Show Off Your Products
You need to make your products appealing to your customers. You must feature your products in engaging pictures, videos, and social media content to do this. You can hire a product photographer if product photography isn’t your thing. Some fulfillment centers offer built-in product photography services.
Leverage Offers And Coupons To Your Advantage
You should leverage offers and coupons to encourage more customers to purchase items from your store. Create email marketing campaigns to send new deals to your existing customers that have generated dynamic QR code on it and can be scanned with their smartphones. You can also use online coupon websites to promote your offers and encourage new customers to try your store.
Another way to use offers to your benefit is to implement abandoned cart offers. If a customer leaves their cart, you can send them a promotional email offering them a discount on their desired products. Since many customers abandon their carts due to cost-related issues, this is the best way to prevent lost sales.
Simplify The Checkout Process
If the checkout process is too fussy, your customers might abandon their cart and never return. So, try to make the checkout process as simple as possible, asking for as little information as possible.
You should also provide payment methods that don’t require manual data input, as users are less likely to make their purchase if they have to find their card and enter the numbers manually. Paypal and other payment platforms help you to provide a quicker and easier way to pay. There are options to completely miss the shopping cart page while buying off WooCommerce sites. You can add the products directly to your cart from the product page, where you’ll be redirected to the checkout page. This way, the checkout process is shorter, easier and faster, allowing you to rein in the cart abandonment rate.
The eCommerce industry is booming, and many entrepreneurs are using eCommerce platforms to take advantage of the booming sector. If you’re using WooCommerce and WordPress to sell your products online, consider implementing these tips and tricks to improve the customer experience, prevent stockouts, and increase sales.