Today, a website is an essential part of any business, whether digital or not. It is an instrument of almost infinite potential for attracting new customers, establishing your brand as an industry expert, and nurturing long-term relationships with clients.
When it comes to building a website for your company, it is only natural to wonder why spend a substantial part of your budget on creating a website when there are so many ready-made solutions.
Such a way of thinking doesn’t consider that websites exist in a dynamic digital world and can’t be created once to remain the same for many years to come — as your business evolves, so does the website. Also, if your competitors hire some of the best web design studios to create their websites, it is doubtful that a DIY solution would be able to sufficiently highlight the benefits of your products and services.
So, let’s take a closer look at key arguments why hiring a web developer for your website is a good idea.
In a world where online presence is paramount for any business, most new clients are likely to initially encounter your brand via its website. For example, if you have a business in luxury real estate, employing a studio with expertise in luxury real estate website design and knowledge on how to better present a brand in the industry can help your website appear more professional and trustworthy. By optimizing loading speed, navigation between pages, color schemes, and other aspects, a web design expert can deliver almost unachievable results by a non-professional.
Build Custom Design
Each business is unique, and a website should reflect it. A pre-made website design can be a suitable temporary solution. Still, it will never be able to truly set you apart from the competition and show the exclusive advantages of your brand in full. A competent developer can create unique design solutions for your project that meet your preferences and conventional standards. As a result, your custom web design will attract more attention, generate leads and improve conversion.
Professional web developers follow emerging technological trends and learn to use the latest solutions. For your website, this means that, by letting a web design expert handle its development, it is likely to look modern and support all the latest devices and technologies for years to come instead of becoming obsolete all too soon. For example, adapting a website to mobile devices is crucial nowadays, when more people are surfing the web and doing online shopping from smartphones than from PCs. By hiring professional UX/UI designers, you can also be sure that your website will be developed in line with the current web design trends and has a modern feeling to it
Better Search Engine Optimization
While providing great content regularly is essential for better SEO, the website’s design also influences SEO ranking. A user-friendly interface and easy navigation developed by a web design expert increase the chances of a website receiving a higher ranking in search engines and attracting more traffic.
Corporate websites, especially those that process sensitive or payment details of their visitors, are at a high risk of becoming targets of hacker attacks. Setting up adequate protection from cybersecurity threats requires extensive up-to-date knowledge of cyber threats and types of malware used by hackers. All of these are must-have competencies of web developers who can set up proper security measures and pick suitable third-party plugins for your website. Also, some open-source web constructors used by amateurs to build websites are more vulnerable to cyber attacks than their customized counterparts.
Better Page Loading Speed
How fast your website loads is crucial to maintain a low bounce rate. Studies show that if it takes more than 2 seconds for a page to load, most visitors tend to leave it. By hiring a qualified web developer, your website’s graphics and other elements can be effectively optimized for speedy loading and responsiveness.
Once the website is launched, it is never a good idea to completely forget about it. Continuous improvements and maintenance are essential for its stability and proper functioning. By hiring a web design studio to create your website, you will always have someone to turn to for help in case of newly discovered bugs or flaws, as well as a trusted partner for updating the website with the latest software versions. Having built your website, a web design studio will quickly discover what exactly requires fixing or updating since they already know its architecture and logic.