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Additions Options

WooCommerce online store customization: currencies, locations, taxes, payment methods, shipping and more
$150 $119
Convert your Divi based site to Elementor page builder with ThemeREX Studio
$1,050 $799
If you need to add new icons to your WordPress site according to your design, we can do it for you!
$59 $29
If you need to add new fonts to your WordPress site according to your design, we can do it for you!
$59 $29
Migrate Your Entire Shop (Shopify, Magento, Prestashop, Opencart, Bigcommerce or any other CMS) to WordPress (WooCommerce).
$670 $560
Migrate Your Shop products (Shopify, Magento, Prestashop, Opencart, Bigcommerce or any other CMS) to WordPress (WooCommerce).
$250 $210
Website Security service includes: - Scanning the site for viruses. - Finding viruses, injections, 3rd-party malicious software and code, shells, back-doors. - Fixing site and removing the above mentioned threats. - Providing personalized recommendations for further site usage.
$145 $120
Custom Logo Design. Need a logo for your website or business? Get a professional logo within 5 business days.
$800 $599
Content Development. High-quality SEO texts (up to 1500 words) and 15 royalty-free images on the topic for your website to rank highly on search engine results pages.
$170 $140
Essential SEO services. Best works for starters, new sites or projects that never made a Search Engine Optimization
$839 $699
Essential SEO services. Best works for starters, new sites or projects that never made a Search Engine Optimization
$100 $90
Create a technical assignment (project plan) in accordance with the goals and budget of the project.
$59 $49
Get 1 year website Maintenance from our professional Support team.
$350 $299
This option includes the theme installation on your server with your logo and google map with your address; replacement of the contents and images for up to 6 pages (without the change of the layout); removing the elements that you do not need on your website; setting the icons for your social networks (without the change of the layout), and changing the color scheme.
$420 $350
This option includes the installation of the theme on your server, as well as the import of dummy data. For the theme to be installed on your server, you should have the following server settings: - max_execution_time 600 - memory_limit 256M - post_max_size 32M - upload_max_filesize 32M
$47 $39
We will replace the template’s logo with yours on each page of the template. Customers are required to provide logos in fine quality in .PSD, .EPS, .PNG, or .JPG format. Logo width should be 300px and 600px.
$35 $29
Installation and configuration of the plugins for SEO, security, and cache management.
$59 $49
We will upload the new files of the theme and make a backup version of your existing files.
$60 $50
Optimization of website speed. It includes optimization of website speed on desktop and mobile.
$150 $119
We will make your theme compatible with WooCommerce plugin. We will add shop page with products output, cart page and single product page. We will provide you with information regarding shop customization. (small doc that will guide you where you should make changes).
$119 $99
Adding compatibility with Elementor and rebuilding your site/theme’s headers and footers with Elementor. Rebuilding your pages and posts with Elementor and removing WPBakery shortcodes.
$839 $699
If you need the theme in any other language, we can make a full translation of the language theme files. You should provide us with a text translation.
$72 $60
It includes: - Theme and dummy data Installation - Configuring homepage with your content - Moving up to 10 pages from your old website to the new one, plus 10 blog posts - Extra pages can be ordered separately
$470 $390
If you need to set a new color scheme according to your design, we can do it for you!
$95 $79
This option applies if you need your website at http://your-old-domain/ to be moved to http://your-new-domain/, or if your website at http://yourdomain/subfolder1 needs to be moved to http://yourdomain/ or otherwise to http://yourdomain/subfolder2.
$70 $59
Personal Skype Session. Create your website with the Professional Assistant in your headphones. You may share your screen and our professional agent will guide you through the process.
$60 $50
Adding RTL language compatibility to the theme.
$225 $175
We can replace theme clipart (images) with your own images. Usually images are used in slides, background.. and they have a copyright notice. You can provide us with your images and we will replace theme images with your own (up to 6 pages). Price does not include changes in Photoshop (if this one is required).
$119 $99
This offer will be useful if you need a one-page website with scroll to anchor sections.
$215 $180
This option includes coding 1 page of a site template in HTML5 based on the design of the existing WordPress theme. Fully responsive, with clear code, without plugin markup and classes. It is not just a WordPress convert. Files included: PHP Files, HTML Files, CSS Files, JS Files Compatible Browsers: IE11, Firefox, Safari, Opera, Chrome Estimate time - 14 business days.
$169 $139
Our team will install, activate and set the WPML plugin for up to two languages. We will also edit contents for both languages for up to 6 (six) pages for you.
$300 $250
Website promotion to the top in search engine results, increase of the targeted traffic, monitoring of the link profile. It is optional for an offline business.
$525 $485
On-page and off-page website optimization, improvement of the behavioral factors, complex reproach and technical maintenance. It is the optimal decision for multi-page commercial websites, e-commerce sites, web portals, services, stores that has more than 500 products.
$2,700 $2,613
It is a perfect solution for catalogs and e-commerce websites with a limited budget. It is optional for an offline business.
$924 $878
You will get 1 confirmed company at Google Maps and 1 Facebook spot. That will allow to set up advertising campaigns more effectively.
$79 $66
You will get a document with a detailed analysis of your competitors. Based of this information, it will be possible to predict budgets and terms of the promotion and also to choose the best channels of promotion.
$319 $266
You will get a document with a content publishing schedule, keywords that need to be used and a technical task for a copywriter. Based on this, it will be possible to define a budget for the article writing for entering Google’s top 10.
$343 $286
You will get a document containing links to the tables with the chosen and proven sites for link placements. That will be used in order to make up a budget for a link strategy for entering Google’s top 10 and also you will receive recommendations on working with these sites.
$343 $286
You will get a document with the results of the website usability audit and recommendations on the usability improvement based on the website data. Also, you will get recommendations on how to boost the conversion rate and prolong time spent on the website.
$343 $286
You will get 1 active contextual advertising campaign Google Ads for 100 keywords. If the campaign includes more than 100 keywords, an additional ones can be added for an extra fee of $100 per 100 keywords.
$366 $306
You will get 1 active trading advertising Google Ads campaign with 3 carefully selected audiences. Additional audiences and banners can be created for an extra fee of $ 20 per 1 working hour.
$366 $306
You will get 1 active trading advertising Google Ads campaign for up to 100 products. More products can be added for an additional fee of $100 for 100 products.
$366 $306
You will get 1 working targeted remarketing Google ads campaign with 3 ready advertisements. Additional advertising texts can be created for an extra fee of $20 per 1 working hour.
$366 $306
You will get 1 working targeted advertising campaign aimed to increase your company’s recognition on Facebook and Instagram. The campaign will include 2 groups of ads and 4 single ads. More ads and groups can be added for an extra fee for $20 USD per 1 working hour.
$366 $306
You will get 1 working targeted advertising campaign aimed to increase the number of leads from Facebook or Instagram. The campaign will include 2 groups of ads and 4 single ads. More ads and groups can be added for an extra fee for $20 USD per 1 working hour.
$366 $306
You will get 1 working targeted advertising campaign aimed to increase the conversion rate on Facebook or Instagram. The campaign will include 2 groups of ads and 4 single ads. More ads and groups can be added for an extra fee for $20 USD per 1 working hour.
$366 $306
You will get a set up Google Analytics services that will catch leads and collect the remarketing audience.
$130 $109
You will receive a document containing a detailed technical analysis of the website. Our SEO-specialits will detect the factors stopping the website from entering Google’s top 10 and you willl also get professional recommendations on their optimization.
$344 $286
We will write 1 (one) unique SEO article. It will have 500+ words including 2-3 keywords in a text.
$60 $50
Get 6 months of technical support from our professional Support team.
$29 $24

Which Channels to Target for e-Commerce Marketing in 2020?

e-Commerce marketing

Before we delve into the technical side of the topic, let’s break it down into simpler sub-topics. Therefore, its best to talk about e-commerce first. 

What is e-Commerce?

e-Commerce very simply means electronic commerce. It entails that goods and services are bought and sold online the money is also transferred via the means of the world wide web. 

e-Commerce is a growing global industry, which is valued at $27 billion and it is projected that it will grow at an exponential rate as the demand of e-Commerce development services is rising. 

Having talked about e-Commerce and its value, it is imperative that digital marketers learn about it maximize their income using e-Commerce marketing. 

What is e-Commerce Marketing?

e-Commerce marketing refers to the promotional practices and to drive and increase traffic to your online store. It also entails that those visitors be converted to paying customers and be kept post-purchase as well. An effective marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

Given that e-Commerce marketing has many tasks, it is exceptionally difficult to indulge in it. However, if it is carried out properly, it reaps numerous benefits. 

Therefore, the first lesson to remember here is that e-Commerce marketing is no child’s play, you need to be exceptionally careful and have to use a multitude of techniques to reap successful results. 

However, before indulging in a channel, you must be mindful of certain factors, such as:

  • You must have a target audience in mind
  • You must be aware know what channel your audience uses the most
  • You need to be aware of the associated costs of each channel
  • The channel must have some degree of flexibility to allow you to customize your message up to a certain limit. 

Very often, these techniques are referred to as channels and we will discuss each channel in greater detail. 

Search Engine Optimizer (SEO)

SEO

SEO, or Search Engine Optimization, is the tiresome, but rewarding process of making increasing the visibility of your visibility on a search engine, especially Google, when a certain key word or a specific set of key words is searched. 

Now, let’s suppose that your website sells the famous epic Game of Throne’s  (GoT) merchandise, possible relevant key words would be, ‘Game of Thrones’, ‘Game of Thrones merchandise’, ‘GoT’, or name of popular characters followed by the word merchandise, like, ‘Jamie Lannister shirt’, and a lot more.   Having said that, SEO is not a straightforward process since search engine algorithms are incredibly complicated and are a well-kept secret, therefore, much of the work of the search engine optimizer entails that he or she comprehends the search engine algorithm and then devise a strategy to search for relevant key words. The optimizer must focus on concepts such as user experience, domain, most popular key words and much more. Also, nowadays, the optimizer needs to be well-aware of the sort of searches that take place, for instance, about a decade ago, if someone were to search for GoT merchandise, he would’ve written ‘Merchandise Game of Thrones’. However, now, he would write ‘Where do I order GoT merchandise?’

Undoubtedly, SEO is extremely complicated, but it is a long-term strategy that reaps high rewards if done properly. Thanks to web developers, there are numerous plug-ins that can be installed onto your website that can yield optimized results. 

Pay Per Click (PPC)

Pay per click or PPC is a business as well as an advertising model where your business earns money when people click on your website’s advertisement. Pay Per Click is most popularly used on search engines, such as Google, Yahoo or Bing. However, given its scope, many social media websites such as, Facebook and Instagram also offer PPC advertisement. 

Pay Per Click works through the mechanism of organic results when your website appears based on the key words searched. Since PPC is dependent on key words, if the technique is amalgamated with SEO, you have built yourself an effective and strong e-Commerce marketing technique. 

There are two incredibly popular platforms to advertise your content via PPC. 

  • Google AdWords

Google AdWords is an effective, affordable and an efficient marketing tool for e-Commerce marketing, especially if the business aims to acquire customers and retain them in the long run. 

As mentioned before, PPC woks best with SEO. Therefore, every time someone searches for a business that is similar to that of yours, Google AdWords will show your business in the search results. Google AdWords is effective because over 4 billion searches are made of Google each day; imagine the scope of this tool. By using Google AdWords not only will your sales increase, but also your reach.  

  • Facebook Ads

Facebook Ads work very differently from Google, but they are incredibly effective. Facebook ads are native, that is, target certain people in a geographical area and appear on the user’s home page Facebook.  If you register yourself as a business or as a page, you have the tools to increase your reach by customizing ads based on your intended audience, location, demographics as well as interests.  Facebook  has over 2 billion daily active users, which means that the website has great potential to be tapped by businesses.

Influencer Marketing

When intending to run a successful e-Commerce marketing, you should be mindful of two things: return on investment and loyal paying customers. If done properly, influencer marketing yields the most results in the shortest time. 

If you are not familiar with influencer marketing, let it be known that it’s a relatively new marketing tool that has emerged due to the rise is social media platforms such as Instagram.  Influencer marketing works by reaching out to industry leaders in a specific market and asking (paying) them to endorse your product. 

Coming back to our Game of Thrones merchandise website, if you wish to increase your web traffic and have your products verified, one way to achieve this target is by getting in-touch with one of the popular cast members on the show or partner with a social media influencer who’s a big fan of the show. 

To do this, you’ll have to reach them out via email or social media, Facebook, Twitter or Instagram. You can ask the said influencer to advertise your website. You can send them a merchandise from your stock and ask them to either post a video or a picture about your product, their experience, and your website. 

As per recent facts and figures, approximately nine out of every ten marketers who use influencer marketing reported that it helped them increase their sales and scope. 

If we are to talk about return on investment, on average, every penny spent on influencer marketing translates six times the amount in sales, therefore, in comparison to traditional marketing, influencer marketing yields high returns on investment. However, the method, at times, may get costly since your cost depends on what the influencer charges. 

When indulging in influencer marketing, you need to be mindful of the following factors:

  • The followers of the influencers.
  • Costs vary a great deal since they depend on the charges of the influencer. 
  • You will have to ensure that the influencer’s followers are not fake. 
  • You will have to ensure that the influencer highlights your product effectively so that it doesn’t look fake.
  • It may get a little difficult to find and collaborate with an industry influencer.

Social Media Marketing

e-Commerce

Social media websites have an incredible potential to help your e-Commerce business to grow. They allow you to form a humanized relationship with your customer by responding to their messages promptly and sharing customer reviews. Also, you can give them behind-the-door sneak peaks of your enterprise.  

With more than a billion active users of websites such as Instagram, Facebook, Snapchat and much more, you have a tremendous amount of audience to reach out to and expand your e-Commerce presence. 

For a successful social media campaign, you will have to alter your social media strategy. It should be focused on highlighting your products and incorporating proper key words to reach a global audience. For instance, in Instagram, you can use hashtags (#) to increase the visibility of your pictures. Also, social media marketing allows you to partner with influencers. Therefore, when indulging in social media marketing, you will be using influencer marketing as well. Another benefit of social media marketing is that you can link your website with your social media accounts and the other way round. Also, you can turn your social media page into a shopping cart, which at the check-out time, redirects the customer to your official website. 

Email Marketing

Email marketing is one of the oldest forms of e-Commerce marketing. It entails that you add a pop-up message onto your website that prompts the users to add their email address and subscribe to your mailing list and weekly or bi-weekly greeting emails.  The emails will have information about your latest offering and products. The foremost benefit of email marketing is that it allows you to form a list of your most visiting customers, for whom you can customize messages. 

Conclusion

A successful e-Commerce strategy is more about using the right channels for YOUR business and investing-in the right amount of effort needed to succeed. However, as you may have noticed that most marketing channels work in close junction with one another. 

Therefore, it is advisable that you use a combination of marketing tools and not rely on one method to yield high results. You can use a variety of online marketing channels to create touchpoints with potential customers. 

A well-thought-out and articulate e-Commerce marketing strategy will result in greater online presence and high sales.

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