One of the most common challenges among writers and bloggers is optimizing their content to rank high on search engines and appeal to readers. First off, it is crucial to establish that ranking content for people is quite different from optimizing them for Google.
Many businesses are caught between choosing between SEO and content marketing to promote their brands. This may seem like a difficult decision, but do you know you can implement both strategies? Interestingly, you will also discover ways to optimize SEO copywriting as you read further. This skill is vital, as it has increased brand visibility and generated more income for writers and bloggers.
What is SEO?
SEO is an acronym for search engine optimization. It is a strategy used by websites to rank high on search engines. This also generates traffic to the website.
Many of us are familiar with SEO but never really had a proper understanding. Here is a practical description. Whenever you type in your words in search engines, you will realize it reveals several results. Among these results, the top ones are those that score SEO requirements. Also, you will discover the top results are those that closely match the keywords you entered. Google analyzes the top SEO content based on relevance. How relevant is it to the question asked?
As a business owner, you need to consider the likely words from potential customers on search engines. Also, Google uses the authenticity of the website to rank content.
You need to ensure a quality service provider runs your website because it determines if the audience will stay long on the page or not. Hence, creating an excellent visiting experience for the guest is essential, as the website is the first point of contact between your brand and most customers.
What is SEO Copywriting?
SEO copywriting is the balance between writing for people and Google. This approach is one of the smartest moves in online marketing. Many people wonder if it is ever possible to combine both. They also ponder on ways to rank on Google and persuade the audience to buy a product simultaneously.
In SEO copywriting, the first two points you should consider are targeting a particular problem and presenting the problem-solving approach to the target audience.
When you have an excellent SEO copywriting page, people will help advertise your brand on social media platforms. More so, you would not need to beg or pay to get this done.
Significant Differences between Optimizing Content for People and Google
Content for people can also be referred to as content marketing because the aim is to attract people to purchase a product or patronize a service. Content for Google, on the other hand, is Search Engine Optimization, shortened as SEO.
Although both SEO and content marketing work in the internet space, they have substantial differences that distinguish the expected results by users.
Difference in Goals
The goal of optimizing content for Goggle is targeted towards high ranking in search engines. Brands or businesses with web pages can rank top on search engines with quality SEO content. Hence, the primary purpose of SEO is to improve visibility.
The goal of optimizing content for people is targeted towards getting more customers and establishing loyal ones. Hence, the content must be convincing enough, with a call-to-action where readers reach out to the brand representative.
The call-to-action varies with different brands, based on the aims. It could either be an inquiry button, test drive, product buying, or newsletter subscription.
Difference in Technicality
Optimizing content for Google is more technical than optimizing content for people. Content marketing is more of creativity, while Goggle contents require some technical skills. These technical skills include thorough research, keywords, and scoring the SEO benchmark using any available tools. SEOBROTHERS is one of the most reliable optimization platforms many SEO users and experts have used for analyzing their content.
Difference in Content
As you would have expected, optimizing an SEO and content marketing page both entails different contents. SEO is quite technical and requires an expert in the following:
- Title Tag
- Meta Description
- Internal Links
- Authorized sites
- Page authority
On the other hand, you will need the following content to optimize a page for your target audience:
- Case Studies
- White Papers
Differences in Types
Creating content for people and Google has several types. Content marketing can be a blog post, social media post, email marketing, sales copy, and many others. Creating content for Google can either be in the form of off-page or on-page.
On-page SEO are strategies you implement in your website to get it in top rankings. Off-page SEO refers to external factors that influence your website ranking. An external factor is when a non-competitive brand mentions your brand.
How Do You Optimize Content with SEO Copywriting?
You can either hire a professional to help manage your SEO copywriting or do it yourself by following these simple steps.
Use Relevant Headline
A good headline will increase the click-through rate (CTR) of your website. Click-through-rate is a method of analysis to measure the extent of conversion on a page.
Nowadays, people judge content by its headline. A boring headline would not make it to the next paragraph for these people. Hence, efficient bloggers spend much time tracking analysis, monitoring social signals, and creating content.
Even though your website ranks top four on Google, you can get organic visitors with an attractive headline. Also, the headline should pass across the information to expect in the content.
Create Valuable Content
Almost every business owner is so caught up in generating traffic, forget to create meaningful content. Make sure the content has enough information a first-timer would need about your service or product. You can even create a conversation forum. This will help guests trust you more while reading up reviews from past and present users.
It will help if you keep upgrading your website to match the latest SEO content. Google also uses this to optimize websites. An outdated website will drop low in the top Goggle list in no time.
- Meta Description
The Meta description is equally important to your content. It is the welcoming note from you to your audience before they click your page. It is a primary focus for SEO experts. It tells what the content is about and how it helps readers. However, keep your Meta description in the shortest character as much as possible. A standard SEO Meta description is usually below 150 characters, including the space.
Either a short-term or long-term keyword, ensure to include it in your meta description. However, if you feel your keyword will not fit perfectly into your meta description, you can improvise it.
The basic strategy to writing a Meta description is by stating a question, expressing a general knowledge remark, and introducing your offer.
Here is a Meta description example for a weight-loss brand.
“Are you tired of searching for the right tips for weight loss? This is a challenge by many fitness enthusiasts today. Contact an experienced trainer here.”
You may have heard people are more convinced of stories than facts. Telling your brand story and how you intend to keep providing solutions to problems is intriguing. If the account is good enough, it will captivate any audience.
Brand storytelling has always been in existence, but only a few tell it in authentic tones. Hence, always tell your story in natural forms. The story was focused on the possibilities of the brand. Share not only past challenges and the ugly beginning days but also the brand possibilities. What expectations do you build in your customers about the brand’s future?
Furthermore, learn more from experts like specialists in SeoBrothers to gather more information on SEO copywriting strategy.
- Content optimized for people involves a friendly relationship between the brand and the target audience.
- Incorporating persuasive content and optimized SEO keys is a real deal-breaker for business owners.
- An expert SEO copywriter understands both Goggle rules in ranking websites and audience emotions.
- Creating content optimized for people and Goggle is essential as a freelance writer, entrepreneur, or blogger. As long as you have improved your skills, your business is ready for the internet world.
- You can measure the performance of your SEO copywriting by estimating the conversion rate.
It is best to combine content creation for people and Goggle in your business, as they are the most powerful marketing strategies you could ever implement. To create excellent content for people, you need to implement SEO.
In this digital age, every business needs to operate online. Except you run a local business, you need to advertise your brand on a larger scale. In this millennium and Gen Z age, many people spend their day on the internet. They are often distracted by irrelevant things on the internet. However, you can attract them by implementing the information aforementioned.