Whether your real estate website is for selling property, buying property, or just talking about property, certain features can make it stand out from the crowd. Given how competitive the market is, along with your need to make a lasting impression, it can be worth your consideration to add some of the following features.
Information About Your Goals
As soon as people visit your website, you want what you do and what you can assist people with to be obvious. If anything is unclear, those site visitors may venture off to another site and even your competitor’s site, where the information may be more explicit.
Take Element Homebuyers, for example. As soon as you visit this website, it’s immediately apparent what the business’s intentions are. They sell your house for cash on your terms and with a fair cash offer from a trusted local home buyer.
The business doesn’t even need to provide a dense leading paragraph having to explain the entire process. You learn about the most important parts first and foremost, with the method described in more detail as you venture down the page.
Easy-to-Read Text
Even if you want to get creative with different fonts, sometimes simple is best. The clearer and easier your text is to read, the cleaner your website looks.
Even the background plays a part in your text’s readability. Provide contrasting background imagery that doesn’t strain the reader’s eyes. Black text on white font and dark imagery with a light font are generally winning combinations.
One of the best font types for printed media and websites is Arial. Georgia and Helvetica are also popular fonts that you’ll find on the most reputable real estate websites.
A Call-to-Action (CTA)
The driving force behind having a website in the first place is to turn site visitors into clients or customers. Therefore, having some form of CTA is going to be worth your while.
On a real estate investor’s website, that CTA might be a form that asks for your address, phone number, and email address and one or more buttons that say things like ‘sell your house’ and ‘get your cash offer.’
There is an incentive to use the form, given that site visitors can be curious about what they could get for their home. Without such a CTA, visitors may just read the site’s content and leave without taking action.
With a WordPress CMS, there is an abundance of form builder plugins to take advantage of to ensure your customers can experience the most seamless transition through the sales funnel.
Clean Formatting
You could have the best real estate theme for your website, but unless you back it up with quality content and contact information, you may not have your pick of clients and customers. Trust can play a massive role in how many inquiries you receive, and contact information can help with that.
Ensure there are at least three contact methods on your site, viewable from the home page and tabs. You may list a phone number and your business name at the very top and your email address and business address at the bottom.
This contact information can be additional to what you offer through your forms for securing leads. The more ways people can contact you, the safer they may feel knowing that you’re a legitimate, honest business owner looking to do right by them.
Working Links
There are few things as frustrating as clicking a link to view important information, only to find it’s broken. Broken links are not only disappointing for site visitors, but they also aren’t doing your online presence any favors, either.
The more working, credible links your site has, the more Google and other search engines trust it. Fortunately, crawler and auditing tools online can help you locate broken links so that you can fix them before they start impacting your reputation.
Alongside making sure your links are working, it’s also crucial for those links to relate to what it is you’re offering. For example, if you’re listing the name of a place, there’s potential for you to add a link to information about that place to make sure your potential customers are as well informed as possible.
Featured Listings and Success Stories
A vital feature of any successful real estate website is a section dedicated to featured listings and success stories. Showcasing properties that are currently on the market or have been successfully sold can significantly enhance user engagement and provide tangible proof of your expertise and efficiency in the real estate market.
For instance, companies like Ready House Buyer Fort Worth excel in quickly buying homes in the Fort Worth area, offering a hassle-free process for sellers. Highlighting such transactions and sharing testimonials from homeowners who have benefited from these swift sales can serve as powerful endorsements of your services.
Incorporating this feature into your website not only helps potential clients understand the range of services you offer but also demonstrates your success and reliability in the real estate sector, encouraging them to take the next step with your company.
Mobile-Friendliness
There can sometimes be value in turning your website into an app. However, sometimes just making sure your site is entirely mobile-friendly is enough.
More internet users than ever before are visiting websites from mobile browsers. If your site doesn’t fit a mobile screen for effortless navigation, the visitor may decide to visit a site that is, and you could lose business.
Most content management systems allow you to create a base site for desktop users, which is slightly modified for mobile users. The desktop site may have dozens of features for computer users, but the mobile site may have fewer features and better tab organization for a better navigational experience.
Several site types cater to a wide variety of users, including mobile-dedicated sites, responsive-design sites, and desktop sites.
Mobile-dedicated sites are those created solely for mobile users. In contrast, desktop sites are designed for desktop computers only. The most popular option is a responsive-design site. This is set up for different screen sizes and automatically adjusts the content layout to suit that device.
It doesn’t matter whether you’re buying homes, selling homes, or describing homes; you need a website that attracts potential customers and clients. With any or all of these features above, you may stand a better chance of converting a casual site visitor into a paying customer.
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