Online shopping is a norm, and most people find it easy to shop for their favorite products from the comfort of their homes. Amazon started this revolution by offering huge discounts to its online customers, and many other companies followed.
Even though the recent Covid-19 pandemic has started to ease, somewhat, in a few countries, the situation is still grim in most regions of the world. That’s why online shopping portals are doing brisk business as most people don’t still find it feasible to shop in retail stores.
It doesn’t matter whether you are starting your business in a big metropolitan city like Dubai or in a relatively small town, you need to think about your target market. And through a shopping portal, you can attract people from every city in your region.
For every product you need, there are hundreds and thousands of websites available. So, have you ever thought about why you select a particular shopping portal? Is it the price or any other factor? While for many people, price is one of the most important factors, web design attracts eyeballs like no other.
Take a look at the ten factors that can not only make a shopping portal look cool, but also instantly attract its target market.
Branding Must Be Your Top Priority
When it comes to shopping online or even from retail stores, we like to buy branded products. It is the quality of the brand or simply the brand prestige that is responsible for this. You need to devise stellar marketing campaigns to make your brand a familiar name amongst your targeted demographics. Design your campaigns and website to give your brand the boost.
Think Like your Visitor
Place yourself in the position of your potential visitors and think about what they would like to see in a shopping portal. Easy navigation, a well-structured site, and eye-catching design are the top factors. So, apart from other factors, keep these factors in mind for the best results.
Primary Color of Your Shopping Portal
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Typography
After colors, typography is the logical next aspect you need to consider creating a website that can work in your favor. Try some new fonts apart from the common ones like Arial, Calibri, and Times New Roman. Custom fonts can give your portal a distinct look and can guarantee a second look from the visitors. Your visitors will surely remember your customized font for some time to come.
Background Videos
Background videos are not an entirely new trend but one that is catching up fast with small businesses, especially online shopping portals. Through a short 30-second video, you can tell a story that your visitors can see without reading lengthy paragraphs. The video starts playing automatically and can feature your flagship product to give it a boost. Videos can engage your visitors, but you need to design them properly for offering the best impression.
Big and Bold Images
Don’t live in the past by having small thumbnails of your product. It’s time to go big, and you can surely offer images that can get the attention of visitors. A giant image of your product can be placed at the top of your portal. After the visitor scrolls down, images in smaller sizes can also be displayed that can be enlarged upon click.
The quality of the images is also an important factor. Never use stock images as this creates a negative impression on the visitors. You can always consult an experienced web design company Dubai that can guide you in this concern.
Use Precise Content
In other words, be specific and to the point. According to research, visitors only skim through the content and look for the information like price, features, and discount offer. So, there is no need for writing long descriptions that will be of no use. Don’t beat about the bush and make your content readable by offering content that is informative and related to your product.
Give a Professional Look to your Portal
Not just bold colors and discount offers to flash on the banner will make your site look good. Make it classy and professional through exceptional design. Tell a story through your design by applying just the right mix of images, graphics, video, and text. If you are successfully able to draw the attention of your target audience, it is more than half the battle won.
Social Proofing
Lace your website with social proof from your current customers. This will give your shopping portal a sense of authentication that there are genuine people who like your brand and are your regular customers. You can put icons of popular social media websites and apps like Facebook and Twitter so that your visitors can visit your page. In this way, they can have a look at the testimonials offered by your customers and know more about your company.
Easy Checkout Process
Create a design that makes it possible for your visitors to easily checkout from your website. If, after all the efforts, you are unable to offer this feature, all your hard work will go in vain. Nothing annoys a visitor more if he is not able to checkout easily after spending over an hour to buy a product he genuinely needs.
Proper use of icons can make the checkout process for your visitors easy. Make this process a breeze, and you will see the positive results yourself.
Over to You
If you think that you can add something valuable to this blog or want to ask a question that is bothering you or any clarification, you are more than welcome. For any kind of feedback too, please use the comments section below.
