If you are running a spa and massage salon, you definitely need a website for it. The design of the site should be in tune with a vibe that you may want to portray your business. Moreover, you need your clients to use the website to make bookings and appointments with you. So the website should have suitable design elements and functionalities required for a good spa and massage salon.
Will you be able to manage this on your own? In fact, it is possible to manage all this with WordPress and WooCommerce even if you have only minimal technical knowledge. In this article, we will provide you some tips to quickly set up a WordPress WooCommerce website for a Spa and massage salon.
What Are the Requirements to Quickly Set Up a Spa and Massage Salon Website?
In order to quickly set up a website for a spa and massage salon, you need to focus on a few areas, such as:
- Opt for a hosting service and register a domain name.
- Install WordPress and WooCommerce.
- Find a suitable theme.
- Find the necessary plugins.
- Set up a customer support system.
Now, let us discuss each of these factors in more detail.
Hosting and Domain Name
For setting up a WordPress website, you need to get a hosting service and a domain name. Getting the right hosting service is really important as it will determine the performance of your site. If you are looking for the most inexpensive option, you might be able to find a few shared hosting options at very low pricing. However, when your traffic and customers grow, it may not be able to keep your site live continuously. So, a dedicated hosting plan or a managed WordPress hosting service would be more suitable for serious businesses.
You can find some of the popular hosting services for a WooCommerce store here.
Similarly, you need to choose an appropriate domain name that will be representative of your business. You need to register this domain name with a domain registrar to be able to use it for a specified period of time. If a domain name is available you can register it with any of the popular domain registrars such as GoDaddy or Domain.com.
Install WordPress
WordPress is one of the most popular Content Management Systems (CMS) in the world right now. So naturally, it is a great option to go for when you think about creating a website.
Here are a few reasons why WordPress will be the right fit for your WordPress WooCommerce website for a Spa and massage salon.
- It is free and open source – WordPress is a free, open source solution. That means you don’t have to pay to install and use it, and you can make a lot of customizations to the original framework to make the site according to your imagination.
- Easy to use – The interface of WordPress is quite easy to use. Though it has powerful features, you can make changes easily on WordPress, thanks to the intuitive UI.
- Flexible and numerous solutions to customize – WordPress is highly customizable and a large number of plugins are available to help you add features and functionalities to your website. In addition, you can also make use of a large number of themes available in the WordPress ecosystem. That means you get much more control over the visual dynamics of your site, even if your technical knowledge is limited.
Once you have a domain name and hosting in place, you can install WordPress. Please note some hosting services pre-install WordPress to make the job really easy for you. If you need to know more about installing WordPress, here is an article that could help. After installing WordPress, you can find the WooCommerce plugin and install it too. More information on installing WooCommerce is available here.
Finding a WordPress Theme
Since you can find a large number of themes in the WordPress environment, finding a suitable one might be a bit tough. We will discuss one of the most popular themes when it comes to setting up a WordPress WooCommerce spa and massage salon.
Jacqueline Spa and Massage Salon WordPress Theme
The theme offers a lot of possibilities to create a website in the domain of massage therapy and wellness services. You can create a spa salon, massage therapy center, hair and makeup salon, beauty products store, or personal consultations from orthopedicians or massage therapists.
Let us analyze more to understand why this theme is such a popular option for this domain.
- You get multiple page layouts pre-built with this theme. These layouts are easily customizable and help you make personalizations effortlessly.
- Installing this theme is really easy too. You can simply install a demo version and change the images and content and you are good to go.
- Find support for multiple plugins like WooCommerce, Bookly, WP Bakery, etc., to help you set up a comprehensive spa and massage salon website.
- The theme is SEO friendly to make sure that you get good traffic on your site.
Find some useful tips to choose the right WordPress theme here.
Get the Required Plugins
As discussed earlier, you can find a lot of plugins in the market that might look suitable for your spa and massage salon. However, the trick is to find what is essential to your business strategy and stick to that. Based on the requirements you can find suitable plugins and install them. Here we will suggest a few plugins that might prove useful for a spa and massage salon.
This plugin will help you make appointments on your store and manage a bookings calendar efficiently. One of the reasons that make it a popular solution is its seamless integration with WooCommerce. You will several features that can be quite useful in setting up a spa and massage salon.
- Create bookings with varied time durations. Your clients will be able to book multiple appointments at one go.
- You can control how bookings are accepted on your site. You can readily accept bookings or create a step in between to provide approval from the admin side. Users will be able to cancel their bookings as well.
- Option to gather additional information from customers through Booking notes field.
- You will be able to control the availability and pricing of the booking according to your store requirements.
- Option to manage staff by setting up their availability and associated costs.
Offering Gift Certificates
Gift certificates can be a great marketing strategy for a spa and salon website. A lot of users would want to gift a spa session to their loved ones. If you have a feature on your website to offer customized gift certificates, chances are high that a lot of people will use it.
When you install this plugin on your site, your users will be able to purchase customized gift certificates. More importantly, the plugin also offers great scope in creating and dispatching coupons through your website. Furthermore, the plugin also offers an option to create a store credit system on your website. Customers will be able to use the store credit system for their purchases on the site.
Setting Up Discounts
Offering occasional discounts will be greatly useful to improve the number of bookings on your spa and massage saloon website. The important thing to note is that you may not want to offer a lot of discounts all the time. However, you can offer discounts seasonally, or to specific customer groups or when certain booking conditions are met. For example, you might have seen offers like 50% off for haircut for new customers or 30% off for spa treatments.
Let’s see how offering discounts might be beneficial for your spa and massage salon.
- Very easy to configure.
- Acquire new customers.
- Get repeat customers.
- Encourage customers to try out new services or products.
- Boost sales during dull days.
Now, will you handle discounts effectively on your salon? We will discuss two plugins that can be useful to set up discounts on your spa and massage salon if you are selling related products through the site.
Dynamic Pricing and Discounts
Using this plugin, you can create multiple discount deals based on various conditions. You can set up the percentage or flat rate discount on product, category or cart levels. For example, you can create a price adjustment like “buy three units of product A to get a 15% discount”. The same way, you can offer discounts for a category or a specific cart condition as well. This plugin is great to set up ‘Buy One Get One’ (BOGO) offers as well. When you set a BOGO offer on your site, the plugin automatically adds the free product to the customer’s cart.
The plugin can be useful for setting up price adjustments to reward your existing customers as well. Based on a user’s email id, user role, or purchase history, the plugin allows you to set up specific discounts.
Here is a quick look at the features of the plugin:
- Percentage and flat rate discounts at product, cart and category levels.
- Set up discounts based on user roles, purchase history, etc.
- Display pricing table and offers table on the product pages.
- Change the WoCommerce order status of execution when multiple discount rules are applicable.
WooCommerce Role-based Pricing
If you are selling different grooming products on your spa website, this plugin can be used to create personalized pricing for these products. For example, you can assign your existing clients to different user roles and create a separate price list for them. And, unregistered users will see a price different from that as you specify. If your selling strategy is to offer products only to spa clients, you can completely disable the option for new customers to purchase from the store as well.
Let’s see the features in more detail:
- Provide an online shopping facility only to specific customers. You can restrict the eCommerce facility for certain customers based on their user roles. For such customers, you can customize the Add to Cart button with a specific text according to your store strategy.
- Each product can be assigned a specific price based on the customer’s user role. This can be done for simple and variable products using the plugin.
- Tax classes and tax display can be modified according to user roles.
- The plugin helps you add new user roles on your store as well.
Customer Support
To make a successful business out of a spa or massage salon, you need to feature stellar customer support. It is important that you have a solid strategy on how you deal with your customers in the salon. In addition to this, you need to also make sure you have a dependable customer support option available on your website as well. Of course, you will have to display a phone number so that prospective clients can call you up for clarifications. Equally useful, and probably preferred by a lot of customers, would be a live chat option. We will discuss a WordPress plugin that helps you set up a live chat window on your store.
WSChat
One of the advantages of having an advanced live chat tool is that you can use it to follow up on leads. For example, you will get live information about all the users active on your website at a given time. You will also see details like the pages they visited, the time spent on your site, etc. Based on these details, you will be able to initiate a conversation with users you think are likely to convert. WSChat is a WordPress plugin that will help you set up a live chat window on your store. It will be a great option if your clients want quick clarifications on available booking slots or therapists.
Let’s take a quick look at the standout features of this plugin.
- Engage in real-time conversations with your clients and prospects. If you are able to provide clarifications instantly, the conversion rate will be really high on your website.
- Option to view data of active users on the site. The plugin provides you the users’ IP addresses, page views, time spent on your site, etc. You can use this information to proactively suggest services to site visitors or provide them details on offers and deals.
- The responsive interface works well even if your customers are accessing the site from their mobile devices.
- You can customize the live chat widget to match with the other design elements of your website.
- The plugin has no limit on the number of agent profiles you can create.
- It also offers seamless integration with the popular WordPress helpdesk solution, WSDesk.
Creating a website for your spa or salon would definitely help in improving your customer base. A lot of people would prefer to book an appointment through the website than calling over the phone. Moreover, you will be able to sell related products by setting up eCommerce functionality on your store. We have discussed a few approaches that you can take and the required tools to make your spa and salon website successful.
