You are reading this article for two possible reasons: either you do not generate enough leads or you do not generate any leads. Whatever your case is, this guide is for you. Your leads are the lifeblood of your business. They are the result of all your marketing efforts. To generate more leads from your digital marketing strategy, there are number of things you need to remember.
The Key Is the Content
In a survey conducted by HubSpot among 3,500 marketers, the top performers focused on content campaigns that helped the company to be found. These include organic search, blogging and content amplification.
Did you know that 46% of Google searches are for local information? Did you also know that 88% of consumers who have made a local search on their mobile device to visit or call the store during the day?
It is the power of organic research. We can say that if people cannot find you on Google, it’s as if your business did not exist. Being at the top of the main search engines (Google, Bing etc.) is a complicated process; but possible, with the right tactics.
- Identify and Use the Right Keywords
It is not enough to use keywords based solely on the search volume. Use keywords that your target customers may use when searching for the product or service you are offering.
- Practice On-page Optimization
This is to optimize both the content and the HTML source code of the website
- Deploy Off-site Tactics
Your target audience might be right there, visiting websites, blogs, or communities that are not yours. Make sure your content is accessible to your buyers.
- Focus on the Content
As we will see later, quality content can attract more visitors and achieve conversions.
Use Web Push Notifications (WPN)
Web push notifications are becoming more and more trend in the online marketing sector. With over a billion people using their mobile devices to find content. The mobile web audience is twice the size of the app. Web Push Notifications (WPNs) are fast, medium-sized information, or notifications from different websites.
It is a permission-based communication system, which means it is less subject to spam.
Among the advantages of WPN are:
- Best opt-in rates.
- High click rates
- Best user experience.
WPN planning is the key to getting amazing results. Using an all-in-one marketing platform should make scheduling notifications easier and more efficient.
Create High-Quality Content
We cannot stress enough the importance of content in Inbound Marketing. Basically, content is the reason people search online. Whether they’re looking for key information like statistics, tips and suggestions, or just surfing the web for entertainment and entertainment, people are always looking for good quality content.
Follow these strategies to boost your content marketing:
- Quality, Not Quantity Is the Key
Opt for a weekly editorial line rather than daily. This will allow you to create content of better quality. With so much content at your fingertips, consumers are not looking for mediocre content, but rather for high quality content.
- Develop Strategies on Your Content
On your website, make sure each page includes the right offer. Your website is an extension of your business. It must contain all the information that customers need to make a purchase.
- Focus on Value
The content that you create must be of great value. If you’re making offers matching the bottom of the funnel, make sure they offer value to your leads.
- Insert an Infographic
People love computer graphics. They are easy to digest, consistent information, but fun to read. A well designed info-graphic will drive more leads to your website.
Do Not Forget Social Media
When you have a high quality product or service and highly relevant content, let people know. Social networks are among the best places to promote your business. Your content will get the most visibility if you promote it on Twitter, Facebook, LinkedIn and other similar social platforms. Here are some simple ways to get more views and attention with social media marketing:
- Share Links to Protected Content
If people find your content valuable enough, they do not hesitate to share basic information in exchange for access.
- Organize Contests and Giveaways
Make your followers more engaged in such activities. Make sure activities are geared to your prospects.
- Use Social Media Advertising
This has a price, but the investment is much less than with traditional forms of advertising.
- Host Live Video
It’s a great way to connect with your followers and make them more enthusiastic about knowing your products or services.
Digital marketing is one thing to generate leads. There are various Inbound Marketing strategies that you can try to increase your leads. Here are the most important ones to remember: optimizing your website for organic searches, using push web notifications, creating high value content, produce high quality info-graphics and do not forget to advertising on social media.
It may take a while to master each of these strategies, but they are certainly worth the time, effort, and investment you have put into it.