Lead generation typically revolves around attracting and converting anonymous or random web traffic into parties interested in your company, products, or services. Potential leads will come to your business because you have something they like or find interesting. Anyone who makes an inquiry, contact, or initiates a link with your brand automatically becomes a lead.
Generating and nurturing leads is time-consuming, especially for startups and small businesses. Some businesses may prefer outsourcing their lead generation efforts to dedicated agencies, such as Quantum 3 Media. The company specializes in media jobs, such as customer acquisition, lead generation, pay-per-call, and more.
The decision to outsource lead generation is beneficial for most businesses, and you shouldn’t hesitate to jump into this trend.
How Outsourced Lead Generation Works
Lead generation isn’t a simple process. The primary goal of this labor-intensive process is to put your products and services in front of prospects who can convert into customers. Achieving this requires that lead generation teams implement a multichannel targeting approach, ranging from networking, online and offline communication, and more.
Engaging a b2b lead generation agency can further streamline this process, ensuring that your efforts are directed towards the most promising and relevant prospects.
These leads should then be nurtured through relevant and valuable content, until they decide to purchase from your company. Nurturing leads is important because 96% of web visitors aren’t always ready to make purchases. The last stage of lead generation is ensuring that these customers become repeat clients, which can be achieved by providing good customer service.
Lead generation isn’t a quick and easy process. You must invest a lot of effort to realize results. For instance, you should keep tabs on the various lead generation methods, ranging from traditional methods, such as cold calling, billboard adverts, and product promotion, to digital methods, such as social media, PPC advertising, and SEO.
While lead generation can be done by your in-house marketing and sales teams, you might not have the required capacity, expertise, and knowledge. Therefore, outsourcing lead generation is prudent if you want to steer your business to higher levels. Getting an external agency to handle the tough work saves you a lot of time and effort.
Outsourcing lead generation relieves you from many lead generation activities. Typically, the outsourced team is tasked with:
- Cold calling or telemarketing
- Sending cold emails
- LinkedIn outreach
- Social selling
- Networking
Why Lead Generation Outsourcing is Beneficial
Instead of struggling to find leads, you can focus on closing sales. Outsourced lead generation is 43% more efficient than in-house leads. Outsourcing lead generation is worthwhile for the following reasons;
Saves on costs
Employers in the U.S spend a lot on hiring, approximately $49,548 per job. You should set aside approximately $4,129 every month to pay your sales representative. On the other hand, outsourcing marketing and lead generation to agencies is estimated to be 63% cheaper than maintaining in-house teams. Apart from paying salaries, other costs of maintaining in-house teams include;
- Employer taxes
- Training costs
- Management and administration costs
- Renewing software licenses for lead generation tools
- Data costs
You also need to buy or rent additional office furniture, laptops, and miscellaneous costs of coffee, tea, and lunch for your employees. With this, outsourcing your lead generation efforts is a better, cost-saving idea.
No costs of training new hires
Training and onboarding an in-house team takes a lot of time and effort. On average, new trainees take more than three months before settling in a company. It might take even longer for new employees to develop proficient skills to handle their assigned tasks. However, outsourcing to professional agencies saves time and cost of training new persons.
Professional lead generation agencies handle lead generation and general marketing tasks every day. They are very skilled and know exactly what to focus on when assigned tasks. They can start their assigned tasks immediately and start fetching leads on the go.
Fresh perspectives
Outsourcing lead generation allows you to detach from your product or services. Your sales and marketing teams work closely on these products, understanding the ins and outs like the back of their hands. This can prove detrimental for a business looking to explore growth opportunities. In-house teams can easily adopt the mindset and perspective that customers already know.
Approaching lead generation with the same mindset can jar customer experience. Even with established brand awareness, prospective customers don’t know much about your company and need better convincing to understand the value of your company’s products and services.
By assigning outsiders to work on your lead generation, those assigned to funnel leads and improve customer relationships will capitalize on your unique value proposition to nurture leads. Unlike in-house teams that understand your products and services, outsourced teams will likely create more impactful lead generation content.
Break into new markets
Introducing a new perspective to your lead generation efforts also allows you to break into new market segments. Lead generation often starts with the creation of a buyer persona. However, you can overly narrow your efforts for various reasons, creating bottlenecks that significantly restrict possible sales and subsequent business growth.
The outsourced company can provide new, valuable insights into the same market where your products and services already thrive in. If you are working with a narrow buyer persona, they can suggest widening it to broaden the customer base.
What to Consider Before Outsourcing Lead Generation
Unfortunately, not all lead generation agencies can help your company enjoy the benefits of outsourced lead generation services. This is why you should thoroughly research before hiring a lead generation agency. The best place to begin your search is by checking review websites, such as Goofirms and Clutch.
Read reviews of various companies and pay close attention to anything below five stars. You should then check the size of the agency. Can they provide the required number of employees and possibly scale when necessary? You should also inquire about the agency’s experience in lead generation projects.
Endnote
Outsourcing lead generation is a recipe for higher ROI, increased brand exposure, effective inbound campaigns, and allows you to focus on other core business tasks. With only 4% of web traffic ready to purchase during your first interactions, you should find ways of engaging them before rival companies capture them through effective lead generation. However, with the tedious nature of these tasks, outsourcing is a better option.
