It doesn’t take much to start a blog these days, especially given the rise of platforms such as WordPress. However, once you set up your blog and post your content, the next step is to drive traffic to your blog.
Driving blog traffic is one of the most important things you’ll do as a blogger. Thankfully, it isn’t the most challenging thing to do and isn’t unachievable. You don’t even have to be the most experienced blogger to get traffic on your blog. You only have to follow some of the best practices to get the desired result for your blog.
This article contains some of the best tips and strategies that you can use to increase the traffic on your blog very fast.
Know Your Audience
One of the first things to do after creating your blog is to determine who you’re creating your content for or who your audience is. Once you know who they are, you can easily point out what they want, which will guide your content creation.
Some questions you should ask yourself are:
- Who is your target audience?
- Which of their problems can you solve?
- What content do they like or are looking for?
- How are they going to get answers to their questions?
Knowing the answers to these questions will guide you. The audience demographics is another thing you must pay attention to.
Plan Your Content Creation with Keyword Research
As a blogger, you’ll have to create content regularly. However, to create content that generates traffic, you need to do keyword research. Keyword research allows you to find words and sentences regularly used when people are searching for particular content on search engines.
Using the right keywords makes it easy for your content to rank high on Google and have more visibility.
There are several benefits that you’ll enjoy from keyword research, and some of them are:
- You’ll find search terms that people are looking for.
- You’ll get unique ideas for content that many people search for.
- You’ll learn from other people in a similar niche or industry as you and beat them at their game.
Create Unique and High-quality Content
One thing that is common with many users is that they want high-quality content whenever they use search engines. Therefore, you must create high-quality content on your blog.
Whatever articles you create have to be comprehensive and cover different aspects of the topic in detail. Users will find your blog useful whenever they read, and they’ll be more willing to come back. Also, Google would rank your blog high on search engine result pages making it easier to drive traffic.
Your articles must also be unique and non-plagiarized, as this will also help you grow as an authority in your niche.
Create Readable Content
Search engine users tend to love comprehensive articles, answer their questions, and provide them with all the details they need. However, much more than this, you must make your articles readable.
Humans’ attention span is very short, and with more distractions around these days, it’s becoming even shorter. A slight difficulty they encounter in reading your content can put them off and make them ignore the useful information you worked hard to provide for them.
This is a problem that you can prevent by making sure that your content is readable. You can start by making sure that your sentences are short and are written in a friendly tone. You can also add visuals to your content to aid comprehension.
Use Internal Links
Since you’re already creating content for your blog, you can drive traffic to your articles by adding links to your existing blog posts from the newer ones that you’re creating. This is known as internal linking, and it’s an important SEO strategy.
There are many reasons why you will find internal linking a useful strategy. Some of these are:
- Google will be able to understand how different articles are related to your blog and use the information to rank you.
- When used correctly and within context, it reduces bounce rate and boosts page views.
- It’s easier to add links to your site than get third-party websites to include links to your website on their content.
When creating new content, you should always try to add links to older articles on your blog.
Optimize Website Speed
The loading speed of your website is critical to get traffic on your website. We are in a time of instant gratification, and no one has the time to wait for a website to load. Once your website has a slow loading speed, you’ll find that users quit the website without waiting for it to load – no matter how good the content is. You have less than 3 seconds for your website to load before they quit it.
Also, page load time and website speed are important factors that Google uses to rank websites. So, the faster your website speed, the higher you might rank. These are the reasons why you have to optimize your website performance to be sure that it loads quickly. You might have to optimize your images, avoid unnecessary bloat, use caching, etc.
Share Posts on Social Media
You can drive traffic to your blog by sharing your posts on social media. However, you’re likely to publish a post per day as most blogs do, and this might mean that you have nothing to post again on social media.
If you’re putting out just one tweet per day on a social media like Twitter, your tweet will get lost and won’t reach your audience. Instead of wasting the rest of the day, you should post some of your old blog posts and articles to your audience on social media at intervals. This way, you’ll be able to drive traffic from your social media profiles to your blog, keep your profile active, and increase your visibility.
Conclusion
When it comes to driving traffic to your blog, there are many strategies that you can use. The seven tips shared in this sticker are only a few of the larger number of them.
