SEO or Search Engine Optimization is a scientific art of website optimization around certain keywords to rank higher in the search results, like Google. It says scientific art because, although a lot is known regarding the technical SEO aspects, there’s a creative design and user-experience side to it.
Ultimately, website optimization means just one thing, and that is to build the best possible result for a target keyword. This is where e-Commerce SEO comes along. With SEO practices, you could boost the website’s visibility to help gain better results on the search engine results page or SERP and to build more natural or organic traffic from the search engine to the website.
How to Rank Search Results to Answer Searcher’s Queries
The goal of Google is to rank search results, which answer all the questions of searchers so well that they need not return to Google to find another answer. An e-Commerce SEO company could help with this. How is it done?
- Divulge the most complete answers to the biggest array of topic queries.
- Provide better UX through a better, faster mobile experience and a more intuitive interface among others.
- Make use of better videos, pictures or examples to explain your points.
- Get people to talk about and to link to you.
What Website Traffic Is All About
Website traffic is a way of letting you know how many people visit your website. Free tools like Google Analytics typically would inform you of the number of page views and the amount of unique page views as well. Page views are the total number of times someone has visited your website.
Unique page views on the other hand would tell you how many visited your website, some may have visited numerous times and some just once. The idea about web traffic is that the more traffic you get, the more opportunities that you have to convert visitors
Tips to Drive Organic Traffic to Your Online Shop
- Website search optimization. First, keep the focus on looking for keywords that represent your niche as the basis for your blog content as well as to store pages on. You could normally opt on one or two major keywords per webpage. SEO tools such as Keywords Everywhere could help you find relevant ones.
- Focus on keywords with a search volume of fewer than 10,000 searchers every month at the very beginning. A few months of making blog content and product pages optimization, you could go after higher volume keywords.
- Search engines submission. Another great thing for SEO is to ask the search engines to index and crawl your site, which boosts odds for it to appear on the results pages for pertinent queries.
- Experimenting content freshness. e-Commerce marketing would tell you that freshness of content is an SEO hack to drive website traffic hugely. You would essentially must remove content that’s outdated and add new sections to keep your content relevant. This is a brisk touch-up on an old content. Doing content freshness for product pages is pretty straightforward. You only need a review application, like the Product Review Addon by Stamped.io’s for instance.
- Creating backlinks. Another critical component of SEO is backlinks. When an outside site links to your website, Google will receive a signal the trustworthiness of your website. Also it would signal the site’s relevance to the anchor text words, which means clickable words. Backlinks, beyond SEO, could drive traffic to your online store. Website users could click through and explore, which hopefully could end with a purchase.
- Spying in on the competition. It’s a good idea to know the main source of your competitors’ traffic. This helps to understand what marketing channels should be on your priority. Alexa, which is an amazing tool could help. All it takes is to type in the website of the competition, scroll to ‘Upstream sites’ and then check out the list of sites immediately visited before landing on the site of your competitor.
- Add new content or products daily. Since one of the ranking factors of Google is the freshness of content, it’s a good idea to update your content regularly, is possible every day. This however is not just a good SEO move. It further providers users a reason to keep coming back to the website. If they realize there’s something new to find every day, then it’s more likely for them to visit your website.
- Long-tail keywords optimization. In the keyword search, a lot of shorter keywords may come up, but it’s critical to pay close attention to the long tail keyword opportunities as well. These keywords usually are more specific. Thus, they typically have less search volume and thus, less competition.
- Produce quizzes with share results features. Quizzes are an effective tool in lead management in the content marketing mix. When users finish a quiz, they will have shareable results. When they post this to social media, their networks could click on the link and take the quiz too. This tactic drives more traffic and also grow your email list. Consider this:
- Host exclusive content. Begin a blog, build a free course, host webinars, craft Slideshare presentations, and publish other applicable content to the website. Maintain a regular publishing schedule and let users subscribe so they would have a reason to come back again and again.
- Host giveaways and contests. If you make regular giveaways and contests as part of your e-Commerce strategy, you are giving users a reason to visit your website and to keep coming back. The word-of-mouth marketing you ignite, particularly if you integrate a social-sharing aspect to the campaign greatly helps. When users join giveaways and contests, you also get a chance for future marketing. Moreover, you also have specific insights on their interests, thus you could tailor strategies to their buying preferences.
- Begin a podcast. A podcast has a great audience, and starting one to support your brand could drive traffic to your website. Podcasting is beneficial in several ways, such as:
Awareness of the brand: users could first discover you via the podcast, then visit your website to find out more.
Nurture relationships with a customer: Provide more value to customers via podcast content. Also, try integrating an interactive component for a more intimate experience.
SEO: you could embed audio and post text to the blog of your site if you transcribe your podcasts, giving more chance for search optimization.
- Drive traffic with Facebook. The reach of Facebook continues to decline as it prioritizes posts from family and friends. However, this does not make the platform a less powerhouse. You could get web traffic from FB Ads, FB groups, social media posts, Messenger, and your business page certainly.
For web store owners, you could promote products in the buy and sell FC groups to receive web traffic from people interesting to purchase your products. Furthermore, by combining FB ads with posting on your FB page consistently, you will boost the chances of acquiring web traffic from different areas in FB.
Conclusion
Driving more organic traffic to your online brand is not as expensive as you think. All the digital outreach tools available, now is the best time to move away from the conventional ad-spend box and stand out among the rest of the online business crowd.
