Running an eCommerce business and trying to gain more traffic to your website requires a lot of work and proper strategy. You have to work with all sorts of different media channels to reach your target audience and interest them enough to drive them to your product or service website.
But even though you work a lot to drive traffic to your website, traffic is not enough. It is great if your target audience visits your website, but it does not mean that these website visitors will convert afterward. And if most of your website visitors are not converting, this means you are wasting all of the efforts that you put into search engine optimization.
So what is the use of a large amount of traffic if it does not generate profits? In this situation, you need to ask yourself a question – even though you invest a lot in advertising and SEO campaigns, why are the website visitors not converting? To help you figure it out, today, we are going to share the best methods that will improve website conversion rates.
Method #1: Work With Google Ads
Lack of Google Ads in your marketing strategy could be one of the reasons why you are receiving mediocre traffic. All you need to create a Google Ads account is to have a Gmail, which can be created in a matter of minutes.
Now, if you want to increase your conversion rate through Google Ads quite fast, there is a way. Some online tools that perform Google Ads audit can help you improve your CTR by 45% – which is a great help, and this number is only on average improvement. It means that you can look to improve the number even more.
Later on, if you want to have a proper Google Ads campaign, you will need to experiment, see what works for your online business and what does not, and build a smart strategy for yourself. It may seem difficult to do on your own, but you can always hire an SEO specialist to consult you occasionally and see how things are going with your Google Ads campaigns.
Method #2: Track Your Conversions
One of the most effective ways to track your conversions properly is to use Analytics, which is being successfully used by millions of websites. If you start using this analytics tool, it will become easier for you to determine which parts of your online store are successful and which are not.
Also, you will be able to see which of your advertising campaigns are doing the best and which are pretty much dragging behind. Also, it is smart to look through your website and find out which parts of it are actually working well for your conversion. Because if you skip this step and start experimenting, you may even make it worse.
More to it, you should not limit yourself to only one analytics tool that helps you track conversion. Also, use Google Ads, and it will help you see how many people are clicking on your ads and making a call instead of purchasing your products or services online. Plus, also think about the people that visit your website and then make a call instead of buying online.
Method #3: Analyze Your Landing Pages
When you create your advertising campaigns, you probably direct the traffic to your landing pages. Therefore landing pages is one of those factors that you should focus your attention on. First of all, your landing page needs to be well designed, easy to navigate and understand. Because if a visitor comes to your landing page and sees chaos, he leaves immediately.
And secondly – it is very important what kind of information do you display on these landing pages. If you want to increase your conversion rate and boost your sales, it is crucial that the information given on the landing pages matches the information on the ad that someone clicked on.
For example, if you are selling sunglasses, your ads should never say that you are selling glasses. Because a lot of people looking for prescription glasses might type in this exact keyword in Google Search and end up clicking your ad. But once they reach your website, they will leave immediately because sunglasses will not help them see better.
