Running your own blog or a website can be turned beneficial for you if you agree to start advertising through it. A good monetization policy in place can help you earn while you are following your passion. Google AdSense has become an essential entity when a blogger or a website owner decides to start earning through their website.
Google AdSense: Advertising Support Delivered by Google
Advertising on WordPress Website
WordPress is used by 62.3% of all websites, which leads it to own 35% of the market share globally. As one of the most popular content management systems (CMS) out there, WordPress ranks as the best choice for beginners and experts to start with their WordPress blog or website.
WordPress is owned by Automattic, which divides WordPress support into two different forms: WordPress.org and WordPress.com. Both can be used for starting a website, but there are significant functions and support changes that make them completely different than each other.
Based on the needs and support required, you can choose the one that suits them. But the process of adding Google ads using Google AdSense remains the same for both.
P.S.: If you are using WordPress.com, you can enable Google advertising only if you have selected the business plan from the packages offered.
6 Steps to Start Advertising Using Google AdSense
Advertising with Google AdSense is an easy process that doesn’t require you to possess thorough technical knowledge. If you are running your website by yourself, this process is easy to understand and execute for you.
Step 1: Sign Up with Google AdSense
To start advertising using AdSense, it is required to sign up for the services it offers. You are required to have your Gmail account to sign up for AdSense. As you create your Google AdSense account, you are ready to set advertisements on your website. Click on the signup button when you open Google AdSense.
Step 2: Activate Your Account
To activate your AdSense account, you are required to complete two processes:
- Provide your payment address:
Because Google handles your payments for you, you are required to provide your payment address where it can send your earnings. You are required to mention your mobile number and email address linked to your bank account. It is also necessary to mention your ZIP code if asked.
- Linking Your Website to AdSense
You are required to link your website to Google AdSense to start displaying advertisements on your Website.
Step 3: Get Your Ad Code
As you sign up for Google AdSense, you have to wait for approval from Google. As you request signup, a request is made and if your request gets approved, you can now log in to your account and get your ad code. And for that, you have to create your ad unit and add to your AdSense account.
Step 4: Create Your Ad
To create your ad to display on your website, you should first login to your AdSense account. The process is very simple and comprises of three steps:
- Select My Ads
You can see this option in the top menu provided on your home screen once you login to your AdSense account successfully.
- Select Content
From the side menu, select the content option.
- Ad Unit
You will be displayed multiple options, select ad units, and create a new ad unit.
Step 5: Create an Ad Unit
Now you have to set and select appropriate settings of advertisement you are adding to your website. Follow these steps to create your advertisement:
- Mention the name of the ad, stick with something descriptive for your future references.
- Set the dimensions of the ad. It is preferable to go with recommended options as most of the advertisers are opting for the same dimensions to get their ads displayed.
- Select the type of ad. Google AdSense supports video content, text, and display ads. It is better to make a choice based on your audience’s resource availability.
- There are additional settings also available to choose from and set. Once you are ready with complete ad settings, click on the “save and get code” button.
- Copy this ad code and save it in a separate text file as you will require it later.
Step 6: Place the Ad on Your WordPress Website
Once you have your ad code, the next step is of adding it to your website. You can add Google AdSense to your WordPress website by creating a customized widget. Typically, all advertisements appear in the sidebar of a WordPress website, and you can also add your created ad in the same way.
- Login to your WordPress and from the dashboard, select Appearances.
- Select Widgets from the Appearances Option.
- Now all you have to do is to drag and drop the “Custom HTML” widget to your selected area. You can add the advertisement at any place of your website’s page.
- Paste the ad code generated through Google AdSense here.
- Click on the Save button.
You have successfully added the Google ad to your WordPress website using Google AdSense. The method, as mentioned earlier, is one of the best to use for starting advertising on your website. However, for better maintenance, you can choose to install plugins from all available to manage ads on your WordPress website.
Conclusion
Adding advertisements on your website is easy with Google AdSense. However, not all types of sites get approval from Google when they first send signup requests through AdSense. Your website should firmly adhere to the policies set by Google and meet all required criteria.
And it is also not wise to add ads to a website that is already promoting your products. For example, if a website is encouraging to create an app like uber, it is not wise to add multiple advertisements that can lead the traffic away from the main page. Keeping your limitations and personal benefits in mind, you can increase your earnings by placing Google ads on your website or blog.
Once the ads on your website start receiving enough clicks, Google sends you the earnings once it reaches the set amount by a secure payment method.
