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10 Tips to Enhance the User Experience of an E-commerce Website

The E-commerce industry has now grown leaps and bounds. More than half of the population prefers online shopping over physical shops. Every year, the annual E-commerce sales increase at a significant rate. User experience plays an important role in an E-commerce site with reference to the conversion rates, revenues, and customer satisfaction. 

There are many factors that can impair the user experience such as tempered loading, complicated navigation tools, disturbed landing pages, demanding checkout procedures, among many others. Your unsatisfied customers may order a few products from your online store or may also abandon their shopping carts. In case they raise a complaint against the issue faced, the customer care executive would need to ask for an apology from the customer for the same. 

Further, the customer who is unhappy with the experience they had in your online store would probably raise the issue in front of their friends and family. This chain can keep going and can highly impact your brand image. 

In order to combat the possibilities of such conditions, we have listed a few tips to enhance the user experience for your E-commerce website:

There are many factors that can impair the user experience such as tempered loading, complicated navigation tools, disturbed landing pages, demanding checkout procedures, among many others. Your unsatisfied customers may order a few products from your online store or may also abandon their shopping carts. In case they raise a complaint against the issue faced, the customer care executive would need to ask for an apology from the customer for the same. 

Further, the customer who is unhappy with the experience they had in your online store would probably raise the issue in front of their friends and family. This chain can keep going and can highly impact your brand image. 

In order to combat the possibilities of such conditions, we have listed a few tips to enhance the user experience for your ecommerce website:

Understand Your Customers

understand your audience

The foundation of providing the best customer experience lies in knowing your customers. You need to invest time in researching about the likes and dislikes of your customers in order to design a user-centric online store. The better you offer your customer with what they need, the more will be the conversion rates.

Analyze Your Website

You must thoroughly examine your website to pick and resolve any issues that can affect the functionality of your store. Only your analysis will help you find out the reason for the errors and the solution to the same.

Design Your Store Sharply

Either your team must include professional designers for your website or you must hire a professional designer for the same. If you are not investing your time and money in designing the store acutely, chances are, there will be defaults.

Provide Quick Navigation

quick navigation

If your customer gets confused while navigating through your online store, they’ll probably go back and find a better place to purchase online. Design your store in a way that your customers can easily navigate through every session of your online store.

Guide Your Customers Visually

Either your team must include professional designers for your website or you must hire a professional designer for the same. If you are not investing your time and money in designing the store acutely, chances are, there will be defaults.

Assist Your Customers

Your customers may face any issues regarding your store or their purchase. You must make sure to offer virtual assistance round the clock so that your customers can find a solution to their queries on an immediate basis.

Make Your Store Mobile-friendly

online store

Mobile phones are the most used devices from a decade. If your online store is not optimized for a mobile, your customers can easily look for other solutions which are available on their mobile.

Seek Your Customers’ Feedback

Once you have cleared all the obstacles on your website, you can ask your customers for their valuable feedbacks. By doing so, you will know what your customers exactly experience while using your website and you can resolve the issues if any. 

Focus on the UX

The UX design of your E-commerce store must meet the requirements of your customers. You need to optimize your website based on the expectations of your customers from your E-commerce store. An optimized website makes sure to increase the conversion rates of your store.

Simplify the Checkout Procedure

The ideal way to simplify the procedure for your customers is to offer a one-page checkout. Complicated checkout procedure may frustrate your customers and the chances of abandoned carts increase. Also, you must make sure that the procedure is fast as well as easy to understand.

E-commerce store owners may or may not follow the guidelines due to lack of technical knowledge. However, many E-commerce builders such as Builderfly, BigCommerce, Shopify, Wix, and the like offer the facility to create your E-commerce store without being a tech-pro. They guide you through live chats, emails, and calls right from creating the store until any point in the E-commerce business. 

If you own an E-commerce store, consider these tips to enhance your users’ experience. It is directly correlated to the rate of conversion. On the contrary, you can transfer your store data to any of the E-commerce platforms and seek professional guidance in creating higher revenue from your E-commerce business. Optimize your store to let your store viewers become your customers from all over the globe. 

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