The art world has dramatically evolved, and as an artist keen on attracting the right attention, it is critical to invest in your online presence. One of the best decisions you can ever make is owning a website, which will provide you with a unique authenticity that appeals to the right target audience. This article outlines 10 reasons why artists need a website.
A Place to Define Your Art
A website allows you to have total control over your artistry by providing you with a platform where you dictate how your work is displayed, described, and shared. This allows for greater expression of yourself and the pleasures of having an exclusive platform that radiates your artistry styles. You could further take your online presence higher by offering beginner lessons or project insights to your loyal followers, allowing for deeper connections with your work. Check out Musician Authority to learn more.
Establish a Brand Identity
As an artist, you need to build your brand’s identity by making it clear who you are, what you do, your goals, and what makes your artwork different. Owning a website makes this simpler to achieve as you will not be confined by any rules or limitations, as is the norm with social media platforms. Instead, you will have the freedom to dictate every element on your website, so your unique personality and brand value are instantly evident. By finding your artistic voice and having a platform to push for what you stand for, you will be halfway on your path to making it as an artist.
Copyright Protection
You have the burden of protecting your brand name and artwork from misuse, and the best way to achieve this is by owning these valuable assets. The first step to achieving this is investing in a domain with your artistic name so that no one can claim it. You should then copyright your artwork and signature besides adding a watermark to your digital portfolio so no one can download and use them without your permission.
Ease Your Marketing
A great website provides an exciting marketing channel that is not dependent on any middle person or complicated advertising channels. By owning a website, you can build your mailing listing and simplify how you connect with potential clients. A website also allows you to utilize blogging and SEO best practices to increase your chances of showing up at the top of relevant user searches. This will see you generate more traffic and get your artwork in front of a wider audience, helping you maintain a stronger online presence.
Make Direct Sales
You can easily sell your artwork to your customers by optimizing your website for sales, eliminating reliance on brokers and renowned art galleries or platforms that charge commissions for their services. This enables you to get more money from each sale and establish your independence as you get to dictate the price of each item in your gallery besides gaining knowledge on market demands and your customers’ preferences. A website further offers you the rare opportunity to get in direct contact with individuals or organizations that can make a difference in your career by getting you that multi-million deal.
Complement Your Social Media Marketing Efforts
One of the best ways to create successful social media marketing campaigns is by providing your followers with links to your website in your posts and profile. This will show you are a serious artist and propel your followers to visit your website, increasing your chances of acquiring clients from your social media accounts. You will further avoid over-relying on a single social media platform to make sales, as most of your traffic will be headed to your website, which is better for converting your leads into customers.
Showcase Your Creative Journey
If you want to build a successful online brand as an artist, it is essential to leverage the power of displaying your creative journey. A website lets you tell out your story and offer unique glimpses into how you manage your projects, as you can easily customize your pages to suit these requirements. For example, you can run blogs to offer rare insights on your art styles, introduce new segments showcasing projects touching on specific themes, or run time-based events where you discuss your works.
The best part is that everything you submit will remain well-organized on a website, unlike in social media, where a follower has to go through your feed or actively read all your posts to get the vibe of your creative journey.
Portray Legitimacy
Owning a website as an artist will set you apart from the thousands of self-proclaimed artists all over social media. This will give you instant brand credibility while offering you the much-needed competitive edge to attract quality clients who value professionals who know their craft. Most importantly, your website will always introduce you to new clients, enabling them to find more about you and your vision before contacting you.
Have a Stable Online Presence
Websites guarantee a stable online presence as regardless of the changes that take place, you can always count on these platforms to reach out to new buyers. This is unlike social media, where sudden industry shifts can make a popular platform lose its following as people embrace new entrants. With your website, all you have to do once you need a fresh touch is redesign its outlook, and you will be back like you never left.
Everything Under One Roof
A defining attribute of a website is that it can be powered to suit all your needs, giving you complete control of your career and progress as an artist. From your website, you can sell your artwork, promote those upcoming events and workshops, market each project you are working on, and still get in touch with your clients without any restrictions.
Endnote
In today’s digital world, one of the marks of a dedicated artist that will make you stand out from the crowd is investing in a stunning website that portrays your professionalism and credibility.
