How do you make your daycare business stand out among the 840+ providers in San Diego? With impeccable service and a captivating website of course!
With a professional-looking business website, you can gain more customers and rank higher than your competitors. The daycare industry is vibrant and competitive and one way to stay on top is to have a good website.
WordPress is best for small businesses because it’s simple and easy to use. Business Insider says that it’s a great way for brands to establish their web presence because of its wealth of features. Let’s get to know WordPress and some interesting reasons why it’s the best website creation tool for daycares.
WordPress is FREE
Being a small business owner, you might be looking for ways to market your business with minimal upfront costs. WordPress saves you a lot of money as this website creation tool is free to download and free to use.
There’s no need to hire a website designer who’s likely to cost a lot of money. Save your money or use it to buy other things you need for your business. And remember, WordPress works on all platforms, so you don’t need to buy new equipment to build a website.
Open-Source Development That’s Easy to Setup
This is an open-source software which means, it’s free to use and the WordPress code is available for everyone who wants to learn it or change it. There is a large community of WordPress users online that will be happy to help you out in case you encounter some problems.
Since WordPress is open-source, any changes you make contribute to the rest of the community. This is your chance to help other users as well.
WordPress is easy to learn and set up. Usually, it takes only a few hours to do so. Start setting up WordPress in the morning and you’ll have a fully functioning website by the end of the day.
After you have installed WordPress, you’ll have access to various features and endless functionality that will prove useful in developing your website. People who are not as techy will find it easy to use this platform because of its simple dashboard.
After installation, your next step is to use a hosting service so your website can become available for visitors and users online. And when it comes to hosting services, you’ll be happy to know that all popular services support WordPress. Simply choose the hosting service provider and select a plan that’s best for your small business.
And if you don’t want to deal with codes and hosting, and would just rather have someone else do all these for you, you can always hire a website developer. It is also likely that your developer is going to use WordPress to construct your site. More developers use WordPress than any other website creation tool because of its impressive features.
The Most Amazing Themes to Choose From
WordPress is unbelievably easy to use. In fact, it’s created that even non-techy people can use it to make their website. It has an interactive interface that will let you create pages, posts, site menus, images, and videos.
Another impressive feature of WordPress is you can choose from a huge library of website themes. A theme is an overall design, appearance, and style of your website. In WordPress, there are pre-designed themes contributed by WordPress’ large community of developers. These themes are free, and you can get these from WordPress.org. theme directory or from third-party sites. All these free themes are well-designed, perfect for any kind of business.
If you can’t find the right theme that suits your daycare business, you can always use premium WordPress themes. These are easy to use. All you need is to drag and drop the theme’s page builder and your theme is set. You may include customizations such as fonts, page color, and many more. Finally, it’s easier to find the theme to match your daycare business thanks to WordPress niches. You can easily spot themes for restaurants, eCommerce sites, services sites, accounting websites, law office themes, and childcare themes.
WordPress is SEO Optimized
Websites need to be optimized so that search engines like Google and Bing can easily find them. Remember, you’re competing with hundreds of daycare centers with the same goal: to be on search engines’ top page.
Luckily, WordPress has SEO features to help your website rank higher than other sites. Forbes describes WordPress as optimized for performance. The moment your site goes live, search engines can already crawl and reach your website every time someone looks for daycare centers in San Diego.
WordPress is SEO optimized by default, but you can further enhance its features by using plugins. Plugins are similar to themes as these are free and available for use anytime. These plugins add functionality to your websites like a shopping cart icon for an eCommerce site or a call button for your daycare site. Just like WordPress themes, there are also premium plugins. These are customizable and easy to use without the need to use coding language.
WordPress is Reliable and Secure
WordPress takes security threats very seriously and it combats these threats by releasing regular updates and providing security patches. In case of any problem with your WordPress site, a community will be ready to help and back you up.
You can also use many ways to improve your site’s safety and security. There are plugins and other safety precautions for all WordPress users.
Final Words
WordPress makes website development look easy but it’s always recommended to get to know all its features and functions first before you dive right in. If you have time, you can enroll in free WordPress development and design classes online. These will help you harness your WordPress skills and create a better, more professional-looking site to help your business grow.
