In the eCommerce industry, your website not only serves as the main tool to run your business but also represents your brand and its idea. That is why it is incredibly important to invest in a proper platform to create a fully functional eCommerce website.
The website is going to be one of the core elements of your business since most of your work will be done here. Therefore, it should be not only good-looking and user-friendly, but also perfectly suitable for complex operations such as orders processing, payments management, interaction with visitors, and so on.
What platform offers comfortable working conditions along with features of a fully functional website? To be honest, there aren’t many. But one that is accessible to anyone is WordPress. It is one of the most popular platforms to use for the creation of a website. In fact, approximately 60% of all websites around the world work on WordPress.
In this article we will discuss why you should choose WordPress for eCommerce websites, and what benefits it possesses.
What Is the Best Platform for an eCommerce Website?
Many factors should be taken into consideration upon choosing the best platform to create your website on. It needs to be visually appealing, look professional, and at the same time, be comfortable to use for your business processes. And to top it all off, the costs of creating and maintaining a website shouldn’t be too excessive. Therefore, the perfect platform for an eCommerce website should:
- Be free to use or have enough functionality to not make you purchase a paid version
- Provide you with full ownership of the website
- Have personalized features that will ensure the best working conditions for you
- Guarantee safe storage of the information on the online transactions and various classified data
- Have a history and statistical proof of successful use for commercial purposes
- Allow you to create and customize your eCommerce website with a visually appealing and user-friendly interface
Let’s be honest, that’s a pretty long list of requirements, and not a lot of platforms can provide all of the necessities. However, WordPress for eCommerce websites proved to be the perfect solution that meets all the criteria!
Why Should You Choose WordPress for eCommerce Websites?
Let’s see what makes it so great, and what you should know about WordPress.
There are two versions of WordPress. The one that is needed for your eCommerce business is WordPress.org. Don’t get it mixed up with WordPress.com, as it is a hosting service that allows you to create a website for blogging and has limited features in terms of commercial processes. For example, WordPress.com does not allow you to upload additional plugins and themes to customize your website. Furthermore, you can’t use any analytics tools, like Google Analytics. And to round things up, there is no option to set up payment gateways and other tools that can help your business activities.
With WordPress.org, you can keep full ownership of your website. Though, before utilizing it you need to choose a domain name and a specialized WordPress hosting provider.
WordPress is perfect for starting an online store, but what are the benefits of using WordPress for eCommerce websites?
- WordPress is free to use
In all likelihood, one of the main reasons why WordPress is so widely used across the globe is that it is free.
There are no fees for downloading WordPress and using it as the platform for your website. The base version of the website is enough to create a site that will sophisticate all your needs. However, if you need more functionality you can always upgrade to the paid version. You can do that, once you have a solid income.
- WordPress is the perfect solution for eCommerce
It is a simple fact that WordPress is the universal solution for many Internet users to create a website. If we turn to the statistics, WordPress has a 50-60% share of the global market, making it the most popular platform.
What’s even more fascinating, there are dozens of famous brands that use WordPress as the platform for their websites. At this point, there shouldn’t even be a question about the efficiency of its utilization for commercial purposes.
That being said, WordPress is a great platform not only for big companies but also for regular people who want to start an online business.
- WordPress is user-friendly
One of the things many users worry about is the technical complications that might emerge when managing an eCommerce business. However, by creating a website using WordPress you won’t experience any complexities.
At its core, WordPress was built as a platform for the creation of blogs. The initial idea was for it to be used by people who want to start their own blog and potentially benefit from it. Since many bloggers have little to no knowledge in web development, the creators of WordPress did everything they could to make an easy to understand and simple to use platform.
And this idea was fully realized, though slightly altered. So, now WordPress is the most popular platform for website creation that is easy to comprehend and has clear and effective guidelines and tutorials.
- It has a substantial setup and maintenance manual
Since we’re on the topic of guidelines, WordPress has an incredible Codex that contains everything you need to know about the process of installation and utilization.
In addition to this, numerous WordPress users create their own guidelines to help other users in their journey. So, if you ever experience any difficulties, you can be sure that you can easily find the answer to your problem.
- There are many free themes and plugins for eCommerce websites
At some point, you’ll want to change or even improve the appearance and functionality of your website. With WordPress, it is easy to accomplish as there are plenty of free themes that can easily enhance your website’s visuals and make it more appealing to the customer’s eye.
Additionally, there are thousands of plugins that are made to help improve your business experience. They automate many processes to make your life easier, save you time and money.
Many plugins can help you in creating and establishing your online store. Here are a few we can recommend for eCommerce entrepreneurs.
The WooCommerce plugin, which can serve as a great tool to establish an online store. The priority of every online merchant is to stand out from the rest. WooCommerce has numerous themes and additional plugins that can help you create a unique online store.
AliDropship plugin, which is going to help you in many areas, such as automated order fulfillment or adding products from AliExpress straight to your online store with all the descriptions, pictures, and customer reviews. Basically, this plugin helps you process daily eCommerce management tasks on autopilot, saving you enough time to dedicate to other business areas that require interpersonal contact.
If you’re interested in any of the plugins go ahead and look them up to fully analyze each one for yourself, and see which will be the most beneficial to you.
Hopefully, now you understand why WordPress for eCommerce websites is so widely used by eCommerce entrepreneurs worldwide. You are unlikely to find a similar proposition with all of the benefits that WordPress provides. We hope this article was informative and insightful to you. Good luck with creating your own eCommerce business venture!
