If you want to take your branding to the next level, you need to pay attention to your business logo. This is because your brand identity revolves around your logo, and an effectively designed one helps your business get recognized in the minds of your target audience.
In short, this means that the weaker your brand’s logo, the weaker your brand identity. Therefore, it is crucial to invest considerable time and attention when you are getting your company’s logo designed.
Research conducted by Finances Online identified that around 90 percent of the global population recognizes the artistic and creative logo of the Coca-Cola Company.
Wondering why? This is because Coca-Cola’s logo communicates its brand story effectively and delivers valuable brand messages that help establish an emotional connection with its target audience.
Still not sure why should your brand pay attention to its logo and how it can become the foundation of your branding efforts? Here is what you need to know:
Reason #1 A Logo Attracts Your Target Audience
It is not a surreptitious thing to say that a well-designed logo can easily grab the audience’s attention, especially in today’s intensely competitive market.
This is because once your prospects get familiar with your logo, only then do they tend to pick your products while shopping.
Besides this, wherever they see your logo, either on your products, or website, they will be able to identify your brand, thereby encouraging brand recall.
Nonetheless, if you want your corporate logo to be good enough, you need to keep its design sleek and simple.
If you are not sure which colors would suit your business logo best, below is an image showing some of the most popular colors used in the logos of the top 100 brands.
Reason #2 A Logo Reveals and Strengthens Your Brand Identity
A wise marketer would know that a professionally designed logo reveals your brand as it depicts your corporate story. Apart from this, your logo is not any ordinary symbol. Instead, it strengthens your brand identity. And once your company has established a strong brand identity in the market, you can enjoy the following benefits:
- Strong brand identity will help make your company appear stronger and better than the competitors.
- Established brand identity will support future product launches.
- It helps build credibility among the target audience.
Reason #3 A Logo Creates a Strong First Impression
Research conducted by Eye-Tracking revealed that most website visitors spend 6 seconds looking at the logo first before moving towards the other content. This means that your logo is the first introduction to your clients.
So, if you want to make your brand stand out from the competition, a good logo design is your one chance to get things right. This is because a professionally designed logo has the power to make a strong first impression and encourage your existing and future clients to know more about your business and its offerings.
Reason #4 A Logo Invites Your Intended Audience to Get to Know Your Business
A well-thought logo design reflects your brand’s story, thereby influencing the audience’s emotions and encouraging them to buy your products and know more about your business.
For example, you might have seen the famous logo of Amazon several times while ordering products online. However, did you ever think about what it means? The arrow pointing from the letter ‘A’ to ‘Z means that Amazon sells every product you can name from any alphabet.
Apart from this, the arrow in the logo shows a smile along with a little dimple that highlights customers’ happiness after buying products from Amazon.
With all being said and done, the best way forward is to get a logo designed which depicts your company values and branding messages at the same time. Unsure of how to go about it? Here is an ultimate logo design brief for you.
Reason #5 A Logo Sets Your Brand Apart from the Competition
No matter how effective your products or services, if you fail to stand out in the market, you will never be able to enjoy the success you deserve. So, if you want to set your brand apart from the competition, you need a well-designed logo. This is because it draws the eye and develops a unique positioning for your brand.
Besides this, a unique logo that looks good on your products, website, and social media channels can amplify your reach significantly. If you don’t want to get lost in the crowd, you need to invest in a creative yet memorable logo design.
Reason #6 A Logo Encourages Brand Loyalty
According to a study conducted by Forbes, consistent and coherent presentation across all platforms, such as website, email, social media, etc., can increase your revenue by at least 23 percent. This means that consistency plays a crucial role in taking your branding efforts to the next level and building credibility in the market.
And as we mentioned before, your corporate logo is what your prospects or clients will look at first to decide whether your brand is trustworthy or not. Moreover, when customers see a classy and professional logo for a long time, they become familiar with it and start trusting the brand.
So, for a unique logo design that helps facilitate brand loyalty, it is best to hire a professional logo design company, such as the Logo Design Valley. This is because a poorly designed logo would fail to reflect a positive brand image and establish brand loyalty.
Reason #7 A Logo Supports Your Marketing Efforts
By now, we know that a well-designed logo plays a critical part in promoting your business. Everywhere in the world, brands gain visibility by displaying their logos in several ways.
Think about it yourself! If you just saw the names of the companies, instead of their logos, will you be able to relate to them as a consumer? No, right? This means that you need a logo that supports your marketing efforts, such as social media ad campaigns, website marketing, email marketing, etc.
Moreover, you can’t always add your company’s full name and description everywhere due to limited promotion space. This is the time when your logo comes in handy and highlights your brand presence.
Reason #8 A Logo Highlights Professionalism
Another reason for your brand to pay attention to its logo is that it exhibits a professional image of your company. Usually, people are more likely to relate high-quality logos with first-class products and services.
For instance, the iconic logo of Apple represents class, innovation, and reliability at the same time.
By now, we know why a unique and classy logo design is critical for your branding efforts. But what are the best practices that can help make your logo memorable and unique? We have listed some of the best ones below:
- Simple is better, hence you should ensure a clean, minimal, and uncluttered logo design.
- Ensure an attractive logo design that reflects your brand image effectively.
- It is best to get a logo designed that is easy to remember for encouraging brand recall.
- An impactful logo design is one that is suitable for the target audience so that they can relate to it.
- Don’t forget to ensure that your logo design is scalable and versatile so that every little detail in its design is clear.
The Final Words
In a nutshell, your logo serves as the centerpiece of your brand; thus, its design must be unique and reflect your corporate values effectively. An impactful logo design can help your brand stand out by catching the target audience’s attention in an intensely competitive market.
And once your customers get familiar with your brand, they will eventually pick your products while shopping, thereby making your sales grow by several folds.
So, this is the perfect opportunity for investing your time and resources in your company’s logo design for leveraging the perks of an established brand.
