We are living in a digital era where things have changed a lot. Gone are those days when we have to make special arrangements for shopping. Now you can easily shop from the comfort of your home.
Yes, we are talking about eCommerce. These days eCommerce is in trend. It provides both seller and buyer, an immense shopping experience.
The addition of WordPress plugins has further simplified things. The WordPress push notifications have made things easier for a seller. It has also given solid user experience.
Now eCommerce business owners can easily build strong relationships with customers using WooCommerce push notifications.
There are a lot of plugins available in WordPress that are enough to fulfill your basic demands. Now you can use WordPress plugins to get new updates about eCommerce trends. Let us discuss this in detail.
What are WordPress Plugins?
Before beginning, it is essential to know what WordPress plugins are all about. These are basically apps that provide you an ability to add new features and functionality to your website. It is similar to the way your mobile apps do for your smartphone.
Benefits of Using a WordPress Plugin
- You can start your online store using the WooCommerce plugin. You can use WooCommerce push notifications to enhance user experience.
- You can create a job board using a Job Manager plugin.
- You can build a business directory.
- You can start a coupon website using various plugins.
- You can also create a wiki website using the knowledge base plugin and so on.
Now if we talk about eCommerce trends, then these are as follows.
- Voice Commerce: Voice shopping is growing at an alarming rate. If we consider the findings of “OC&C strategy consultants, 2018, then smartphone speaker owners in the US alone will rise by 55% by 2022 as compared to 13% by the end of the year 2017.
Voice shopping is actually a non-visual experience. It means a customer and a website will have to rely on a verbal description for a sale. If the voice is recognized properly, you will get the desired search results. If not, you have to retry. That’s why the purchased products via voice search will be low-value items. They will be food items, daily care essentials, low-cost electronics, and so on.
- Artificial Intelligence (AI): According to “businesswire.com”, global retailer spending on AI will increase to 7.3 billion dollars per annum. It shows that retailers are willing to invest in AI. They are ready to invest in tools that can help them to improve their services.
These tools range from automated marketing platforms that can be designed to generate timely notifications to chatbots that are capable of responding to customer queries on an immediate basis.
AI will also benefit retailers in areas like AI-optimized pricing, discounting, and demand forecasting.
- Augmented Reality (AR): According to “PRNewswire” about 120,000 stores will be using AR technologies by 2022. This will offer a much higher online shopping experience. The thing is, people are facing difficulty in shopping online. It is due to their inability to see the product firsthand.
AR technology will bridge that gap and provide customers with a unique shopping experience. It will provide them an ability to visualize the product. This will help them to better make a decision.
The thing is, shoppers will be provided with the ability to test and explore the products in the way that they do while shopping in some physical store. This will be like an in-person shopping experience.
- Visual Commerce: According to “MarketWatch.com” the image recognition market will grow to about 81.88 billion dollars by 2026.
eCommerce owners are facing difficulty in selling their products. The thing is, they have to put hard efforts to convince a user to purchase. It is due to the non-availability of a chance for a customer to have physical interaction with the product.
This is where visual commerce comes into play. It is the advancement in normal static visuals. Visual commerce incorporates consumer-generated media, interactive content, engaging videos, etc. This will provides users with a whole new shopping experience.
Now you must be probably wondering about the WordPress plugins, their ability, and how you can use them to your advantage.
Well, there are about 57,526 plugins available with WordPress. Each carries its own unique properties.
If you are looking for some trendy plugins. Here are some from WordPress.
- Notification X: One of the best Fear of Missing Out (FOMO), Social proof, Sales Popup, and WooCommerce notification bar plugin. It helps you to build instant credibility for your business.
- WC Marketplace: One of the best multi-vendor marketplace plugin for a perfect WooCommerce website. It helps you with an eCommerce store setup.
- Beehive Analytics: It provides a customizable Google Analytics dashboard to WordPress. It allows you to track user behavior right from both single and Multisite WordPress installations.
- Beeketing: It is an all-in-one marketing automation platform for eCommerce websites. It can seamlessly integrate with WooCommerce. It comes with built-in features to optimize conversion rates, increase average order value, prevent cart abandonment, etc.
This list will go on as there is no limit to the WordPress plugins. You can get all of the basics to develop a featured website. Moreover, you can use plugins to enhance your knowledge.
Conclusion
WordPress plugins are the powerhouse of a WordPress site. They can be considered as basic building blocks of a website. If you are using a WordPress website, there is no limit to what you can achieve using plugins. You can enhance the appearance using plugins. This will let your customers enjoy the benefits of the latest technology along with a smooth surfing experience.
Moreover, you can use WordPress push notifications to enhance user experience. As a result, you will be able to get more traffic on your website. It will also help you in better conversions.
