Studies show that there are almost 440 million blogs all around the world. 29% of the blogs are built on WordPress. Can you imagine the humongous traffic that WordPress blogs can bring in? Also, WordPress ranks #1 when it comes to the content management system. It is 10X easier to create SEO optimised pages on WordPress.
Being a content marketer, I have always been asked several questions on how to enhance the SEO strategies on WordPress. Check out the top 10 strategies that will take your WordPress SEO to a whole new level. These techniques will optimise your site and contents as per the standard SEO guidelines.
Note: The following techniques will come in handy if you are a WordPress.org user. It is because this platform is unbeatable when it comes to versatility, SEO and branding.
Create a Relevant Keyword Strategy
Use Your Primary Keywords in the Title and Header Tags
Make Your Permalink Static
The permalink structure on WordPress does not usually work great for SEO. Say your Web-page name is ‘plagiarism checker’, and if the page title is ‘academic assistance.’ The structure is somewhat like this:
https://myassignmenthelp.com/plagiarism-checker.php
The right permalink structure should be:
https://myassignmenthelp.com/academic-assistance.html
Select Settings from the dashboard option on WordPress. Click on ‘Permalink Settings.’ Now you need to choose the option’ Post Name.’ Now, the structure of your URL remains clean and simple. Thus, all your new URLs will also stay the same.
Generate Amazing Content
Upload XML Sitemap
XML Sitemaps had immense importance at some point in the field of digital marketing. It was used to help Google navigate and index all the pages of your website. It served as a roadmap for your website. In my opinion, XML Sitemaps are crucial even today if you want the bots to find your content as quickly as possible.
Use the Right SEO Plugins
If WordPress is your Batman, SEO plugin is your Robin. Install the best plugins and there’s nothing stopping you from attaining the #1 position on the major search engines.
You will have a slew of SEO tools to choose from on WordPress, such as:
- All in One SEO pack
- Yoast SEO
- SEMrush SEO Writing Assistant
- WordPress SEO Plugin – Rank Math
I have been working on Yoast for almost 3 years and it has given me effective results. I would recommend first-time users and beginners to use this plugin since it is quite user-friendly.
Set up with Google Search Console
Opt for Voice Search Optimisation
As per surveys, almost half of all online searches will be based on voice search optimisation. Marketers believe that it is the next big thing in the digital world. We have already been introduced to the voice search feature by Alexa and Siri. Now from Flipkart to Amazon, every website has a voice recognition feature to drive more sales and productivity to their websites. Therefore, you must not be left behind. You must start optimising blogs for voice search.
Opt for Voice Search Optimisation
As per surveys, almost half of all online searches will be based on voice search optimisation. Marketers believe that it is the next big thing in the digital world. We have already been introduced to the voice search feature by Alexa and Siri. Now from Flipkart to Amazon, every website has a voice recognition feature to drive more sales and productivity to their websites. Therefore, you must not be left behind. You must start optimising blogs for voice search.
Maintain the Right Content Length
Some contents are better off being short, crisp and precise. Other contents may have to be at least 2000 words long. It depends on the type and purpose of your contents, along with your target audience. Use a word counter to maintain an optimum length of your contents. Focus on answering your client’s queries only without filling up the content with jargon.
Use HTTPS for Your Website
Wrapping It Up
WordPress is one of the most user-friendly platforms for creating blogs. It helps you create SEO-optimised content easily. You must keep the factors mentioned above in mind to get all the technical features of your WordPress site right. Once you get the technical aspects right, all you have to focus on is in the creation of impressive and original contents.
