Real estate blogging is a strategy that positions you as an expert while capturing high-quality leads. It allows you to establish yourself as a local real estate expert and can attract more home sellers and buyers in your area with great content. When you create high-value blog content, you drive more traffic to your website, increase search result visibility, increase engagement, showcase your expertise, generate more leads and nurture them.
Blogging for real estate is cost-effective to market and grow your real estate business. To choose real estate blogs topics that sell, create content around search queries, address common challenges, attend real estate forums, cover local events, and cover the queries you get from clients more often. Discussed below are tips for successful real estate blogging.
Concentrate on Your Area of Expertise
Create blog content revolving around home buying because you have a unique perspective about it to attract an audience who are more interested in specific, accurate insights and information. While focusing on broad topics is an excellent way to spread out your blog and attract a wider range of readers, centering your focus on your niche area will most likely offer your audience more value.
For instance, for a real estate business like the KC Property Connection, it’s advisable to use their blogs to answer common questions and challenges for potential home buyers and sellers. Specializing in your area of expertise allows potential clients to see you as an expert in your niche, increasing the conversion chances.
Research Niche and Location-related Keywords
Keywords are your real estate website’s backbone. They help your business get in front of potential customers when they search for the services you offer. Most real estate customers begin the search online, making it imperative to increase your website’s visibility. To write compelling blog posts that attract more qualified home buyers, identify their search terms, then entice them with relevant content.
To determine if the keywords you’re considering are profitable, consider their competition, search volume, and relevancy. Targeting and ranking for the right keywords will enable you to get consistent qualified traffic flow flooding your site each month.
Offer Solutions to Issues Your Audience Have
When your audience searches the web, it’s because they need a solution to their problems or are looking for answers to real estate questions they may have, such as:
- Should I sell my house as-is?
- Can renovations increase my R.O.I?
- What should I do if I receive several offers on my home?
People search these real-life questions seeking answers and advice. Make it your blog’s mission to answer such questions, offering solutions to the most potential audience. The more valuable your readers find your content, the more visitors you will likely have to your website and referrals.
Write SEO-optimized Blog Content
Publishing SEO-optimized content means users and search engines can understand it. If your posts don’t meet this criteria, your audience will likely ignore them. Before you start writing your blog posts, determine the particular topics to cover in the blog posts, your goal for each post, and how it will benefit your readers.
Structure your blog post, then craft your title and URL. Use your headings properly and keep the paragraphs short. Add internal links where it makes sense to help search engines discover your site’s new pages, allow your readers to follow the link and read more on a topic, and reduce rates while keeping readers on your website for longer.
Use relevant keywords across your post but avoid overstuffing, as this could result in spammy content. Optimize your blog posts’ length, meta description, images and ensure your content is always updated to acquire real estate content marketing success.
Maintain a Casual Tone
A relaxed, conversational tone allows you to write like you’re having a direct conversation with your readers. This helps lay the foundation for building a relationship with them. A casual blogging tone allows you to connect with your readers. It enables you to identify with your readers, encourages more reader participation, makes your posts more entertaining, and results in more honest writing.
To ensure a more conversational tone when writing blog posts, tell personal stories and use the language that makes your readers feel like you’re addressing them. Visualize a person as you craft your content to ensure your posts are more personal and based on people’s real situations and needs. Basing your blog posts on real estate reader needs allows them to feel more connected with you and your content.
Leverage Visuals When Sharing Blog Posts
When sharing your blog posts on social media, avoid making heavy-text posts because most of the readers you’re targeting may find it boring and skip your post. Each time you publish a new blog post, post a visually attractive image of your post’s subject, then link the whole article to your website.
For example, if you have a post on renovations that make your house sell fast and for more, use a visually appealing photo relating to this topic to prompt readers to click the link to your site to read more. Don’t take screenshots of your real estate content, as it may not transfer well to social channels such as Instagram.
Write High-quality Blog Content
Having an excellent blog post idea isn’t enough. The real estate content you publish should be rich and helpful enough to attract and trigger action from your readers. To write killer blog posts, make your titles catchy and stick to a single clear idea for every post. With bullet points and bold headlines, make your content skimmable and limit yourself to one call to action (CTA) at the end of each post. Ensure your CTA resonates with the discussed topic and offers more value to your readers’ experience. Stay consistent with your average blog post length, approximately 500 to 1000 words to start.
If you want your real estate blog to remain on top of your audience’s minds, posting regularly is crucial. Create a posting schedule and stick to it to ensure consistency. You can also establish an editorial calendar, write your posts in advance, and schedule them to be published on a specific date and time, helping maintain your blog effectively while aligning it with your goals. Since you may write on the same topic over and over again, you may repeat some sentences and phrases, so use a plagiarism checker to avoid duplication and redundancy.
When done correctly blogging for real estate can help your business grow and thrive. Use these tips for successful real estate blogging.