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SEO Optimization for WooCommerce: A Detailed Guide

SEO optimization

Search Engine Optimization (SEO) plays a vital role in driving traffic to an eCommerce site. It can be compared to sign walkers that help direct traffic to traditional brick and mortar stores. In the long run, optimizing your WooCommerce store for SEO will improve your overall sales.

Optimizing your eCommerce site for SEO will help with its ranking on search engine results. A well-optimized site will rank higher in search engine results. The net effect of this is increased traffic to the site since a larger audience can be reached. This eventually translates to more sales for any online business.

In a highly competitive eCommerce space, choosing the right platform to launch your online business is very important. WooCommerce for online business is one of the most popular platforms one can choose from. This detailed guide will help improve your SEO optimization for WooCommerce.

WooCommerce: What Is It?

WooCommerce is a free eCommerce plugin designed for WordPress. This open-source plugin allows you to turn your WordPress into a functional e-commerce website. It achieves this by taking advantage of the content management system (CMS) that allows you to run an online business.   WooCommerce is ideal for those looking for the freedom to customize their online store. In comparison, Shopify is an eCommerce platform that’s beginner-friendly but has limited customizations. Besides, Shopify is a subscription-based platform, WooCommerce is a free and open-source platform on WordPress.

WooCommerce: Is it SEO-Friendly?

SEO Optimization
WooCommerce is equipped with built-in SEO features that experts can use to optimize a site for higher rankings. This makes WooCommerce SEO friendly, besides the fact that it runs on WordPress, which is also great for SEO. With WooCommerce, it’s easier to add descriptions, products, themes, and images to your online store. However, a lot of input is required when it comes to fully optimize a WooCommerce store. SEO optimization for WooCommerce never stops and you’ll need to keep up if you want to see steady growth on the traffic you receive from a search engine. To fully optimize SEO for WooCommerce:
  • Optimize Page and Product Titles
Most eCommerce sites include a category page and a product page. The page titles should be optimized and descriptive enough for search engines and users to know what it’s all about. An optimized page title will be easy to find in a search and eliminates any competition from other product pages.  Writing SEO-friendly titles for your products will help you fully optimize SEO for WooCommerce. Online shoppers tend to key in detailed searches when looking for products. Therefore, your product title should include long-tail keywords that’ll make it easy for search engines and improve your overall rank in searches.  
  • Optimize the Product Description
The description should be short enough to capture all the specific details of your product. The short product description should also be search engine friendly. It should contain keywords alongside useful information about the product. While it’s allowed to use the manufacturer’s description of the product, coming up with original content will help you rank higher on search engine results. There’s less search engine accuracy when it comes to determining which content is original. Take a similar approach when writing product descriptions as you would other site content.   
  • Include a Meta Description on All Products
Well-written meta descriptions improve the chances of online shoppers clicking on your site. The Yoast plugin can be used to create a unique meta description for all your products. Having a unique meta description improves the ranking of your site on search engine results.  Using text found on the page, Google can create its custom meta description. However, having a unique meta description for your products is encouraged. Each search snippet should have an average length of 160 characters. To optimize your meta for SEO, use similar keywords but don’t repeat what’s already on the title.   
  • Enable and Optimize Breadcrumbs
Breadcrumbs are vital for any WooCommerce shop since they make it easy for users to navigate to product categories. They’re also useful to search engines since they make it easier to understand a website’s structure. Search engines can thus determine how your site appears in search results.  To optimize SEO on the WooCommerce platform, ensure that the breadcrumb trail is properly structured. Using an SEO plugin like Yoast can help you leverage breadcrumb’s SEO capabilities.   
  • Add Alt Text to Product Images
Alt-text is an HTML attribute that website owners can use to add text to their images. If your image doesn’t appear for one reason or another, alt text will show up in searches. The alt text should have a clear description of the product image and include naturally flowing keywords.  Adding alt text to product images improves the accessibility of your website to customers using image search. Alt text can be added to all product images being uploaded on WooCommerce. By allowing the use of keywords, alt text allows you to optimize SEO for WooCommerce.  
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  • Use Google Analytics to Track WooCommerce Customers
All SEO strategies use data to make them effective. Google Analytics gathers data about the customers visiting the site. It keeps track of information about the customer’s origin, the products they’ve looked at, and their purpose in your eCommerce store. The best Google Analytics plugin for WordPress is MonsterInsights. You can use it to monitor traffic for your eCommerce site and maximize the revenue you can receive from each customer. With this, you can grow your WooCommerce store by making decisions based on the data received. 
  • Stay Clear of Duplicate Content
Your WooCommerce site can be removed from search engine rankings if it has duplicate content. WooCommerce sites that publish regularly, have a couple of websites sharing similar content, and use similar content severally on the same site are likely to be affected. Writing and publishing original content can help your site rank higher. However, this can be particularly difficult if you have many similar products. Making all your content unique can help convince potential customers to buy your products. Consolidate if you find duplicate content on your WooCommerce site.   The best way out is to use professional writers that provide content and research papers help for all your business requirements. And if needed, the online writing service can also provide you with academic papers as well if you are a student entrepreneur and have very little time to focus on college coursework.
  • Optimize the Speed and Performance of Your Website
Website speed is one factor that Google will consider when ranking your WooCommerce site. Besides ranking lower on search engine results, slower websites will negatively affect your business because of poor user experience. Web hosting is the main reason that makes eCommerce sites slow. Choosing a WooCommerce focused host will help in speeding up your eCommerce store. This type of quality host will provide a hosting platform fully optimized for WooCommerce. The overall speed and performance of your website will improve your rankings and user experience.
  • Have a Mobile-Friendly Site
Many online transactions are now done through mobile phones. This is why your WooCommerce site has to first pass the Google mobile-friendly test. Mobile-friendly sites maximize the chances of generating important SEO traffic.  Your site’s rankings will improve on search engine results based on the mobile user experience. Ensuring that your WooCommerce site is mobile-friendly is a mandatory step and will go a long way in improving your overall sales. 
  • Use an SEO Plugin for WooCommerce
WooCommerce and WordPress are SEO-friendly by themselves but incorporating an SEO plugin will improve your site’s rankings. The WooCommerce platform comes with many plugins that make the selection process quite difficult.  Yoast SEO is one of the best premium plugins that’ll allow you to include additional focus keywords on each page and add breadcrumbs that reflect the site’s structure, among others. 

Conclusion

WooCommerce

Optimizing your WooCommerce site for SEO will ensure that it ranks higher on search engine results. You need to put in a lot of work in optimizing your titles, meta, product descriptions, and breadcrumbs. Avoid duplicating content, make your site mobile-friendly, and look for a WooCommerce focused host to improve your website speed and performance.

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