Contents:
Commonly Used Content Samples
- Writing for Blog: Is It Unnecessary Additional Workload or Not?
- Service Copy: Driving Traffic to Your Site
- Infographics: Great Visual Content for Making Competition
- Writing Crisp Content for Social Media Channels
- E-books: Your #1 Weapon When It Comes to Loyalty & Trust
- Case Studies: Showing Your Expertise & Experience
- White Papers as Essential Strategy for Your Business
Final Thoughts
Commonly Used Content Samples
According to a survey, about 60% of the marketing teams create new content every day to attract more customers and keep them engaged. It has been well-established that content helps to build a strong connection with the target audience in your niche and create an online presence that helps people quickly find your service. Once you’ve found a content creation process tha successfully engages your audience, create a repeatable workflow that will ensure your team can produce consistently great content.
Here are 7 best samples of content you should know when to use:
1. Writing for Blog: Is It Unnecessary Additional Workload or Not?
After online diaries were launched in October 1999, blog posts slowly became famous within a few years.
The beginning of the 20th century saw a flood of blog posts being posted online and a number of people receiving tips, help or new methods of learning from those posts. It is the most helpful source for people to observe information today (sure if your content is unique and useful).
Blogging provides freedom to the writers and in turn, the business can express their ideas and show the uniqueness of their services or products.
You can connect with the readers at a personal level, providing insights and useful data.
The business can use this individualistic and customized approach to sell their product.
So, yes, it is an additional workload but a convenient and beneficial way to promote your startup.
2. Service Copy: Driving Traffic to Your Site
Did you know that the most money you can earn from your website is through the content? When you have engaging landing pages or informative web-pages with text or visual copy, the viewers would stay longer at your site, maybe, turning into leads. The site’s content can help to generate revenue, for example, about 70% of the B2B and B2C marketers agree that using videos on their websites help to increase the leads and engagement, and eventually get profit.
If your website has an innovative look with an animation, great text that discusses your service along with good-quality pictures or FAQs sections, be sure to attract more leads. It is one of the best ways used by multinational companies to gain an online following.
3. Infographics: Great Visual Content for Making Competition
Infographics are basically a graphical representation of your content. With numbers, graphs, and pictures, this method has been reported to be 12% more effective than the content without infographics. But when do you use them?
Infographics are successful when you want to show statistics or provide a certain type of comparison of products. Instead of writing out all the points, simply show your audience why your service or product is better than others. Recall memory is superior with pictures rather than with text. Yes, people prefer infographics over text-only blogs. What do you think?
4. Writing Crisp Content for Social Media Channels
Adults and teenagers are practically hooked to social media nowadays. People spend about 4-5 hours every day on Facebook, Instagram, TikTok or Twitter. Use this fact as an advantage for your company. Create an online following by creating social media posts. Since they provide fluidity, you can always experiment with various styles of writing, different choice of words or even use a meme.
It is natural that when you have a social media presence, you will double the referrals and get more revenue. It is suggested for visual brands to use Instagram or Pinterest to expand their network, while other entertainment and news based businesses are advised to lean towards Facebook or Twitter, or LinkedIn.
5. E-books: Your #1 Weapon When It Comes to Loyalty & Trust
E-books are basically digital books containing all the information that you either explained in the video or you uploaded on the website. It is best suited for business providing, for example, educational services or institutions. You can use an ebook to turn your potential customers to actual ones.
Providing a free e-book or at a discount is one of the promotions used by startups while trying to go ahead in the race with the competitors. Writers have to be careful with e-books as it is less personal, rather focusing on the technicalities of your service or product. It’s recommended to have a background in that technical area so that you can effectively provide information and convince users to buy your service or product.
6. Case Studies: Showing Your Expertise & Experience
This method works successfully for scientific, IT, software or health-care related businesses. Basically, case studies are informative pieces of information where you show how the clients’ challenges were solved when they used your service or product. This kind of writing should start with the subject and aim, method and criteria and end with conclusion with evidence.
Before writing a case study, you have to perform research and show your knowledge in the case study. It is also a good method for start-ups, as clients can see how your small company has helped others. It is quite effective in increasing the conversion rate and in-turn more revenue since it provides evidence that your company works for the people.
7. White Papers as Essential Strategy for Your Business
Wonder how to create content that dives deep into the details? A white paper publication works stunningly, especially when your business is related to financial, consulting or B2B areas.
What can you use it for? Well, white papers could be used to present your company’s philosophy. You can show customers why your product or service is superior to the others and present research findings in the industry.
It is an innovative idea that makes finance less boring while effectively communicating to the audience. White paper can be quite useful to convert or generate leads ─ faster than other content forms. When you are ready to delve deep into the topic that you want your audience to know, just use white paper.
Final Thoughts
It is clear that written content still attracts more than half of your target audience. Videos, animations, infographics and other forms of visualizations are definitely the must-have techniques that can serve you as a business foundation.
Content is the central point for all the sectors of business and how you present it or when you use it makes all the difference. All the samples of content writing will help you to present your service or product effectively. Just choose the one which can help you to communicate with your audience better, faster and efficiently!
