Creating a business website is a matter of minutes in 2022. If we check out the WordPress platform, we can find a huge variety of plugins for making the site stand out. But, how to select the best plugin for your site is the real question. Since there are above 55 OOO plugins, we should know the best ones.
Though most of the plugins are useful, only some are suitable for a business website. So, if you are planning to create a site, read below to find some helpful plugins:
Know Your Purpose
For selecting a plugin, you should first know what you are aiming for. For instance, if you have a digital marketing company and you are planning to create a website for it, you must have some specific goals in mind. You can focus on digital marketing, security, user experience, etc. Being a business owner, you can use plugins for the following goals:
- SEO
- Security
- UX
- Payment
- Marketing
Now, let us discuss a few important plugins for a business site:
FluentCRM
If you have a website, you’ll surely need to send emails from time to time, if not daily. You’ll also need a CRM tool to handle your growing customer or user database. That’s where FluentCRM comes in. This amazing plugin will not only help you send emails but also help you collect leads, manage a huge contact database, broadcast email campaigns, send email sequences and automate user journeys.
Features:
- Unlimited email sending and data storing facilities
- Advanced customer segmentations based on behavior, actions, interactions, etc
- Design high-converting email templates
- Broadcast email campaigns with A/B testing and UTM tracking
- Create marketing automation funnels and automate lead and customer journeys
- Seamless integration with more than 30+ popular plugins like Woocommerce, Learndash, Memberpress, etc.
- The plugin is free. Paid plans start at just $129/Year
FluentSMTP
If you are already demotivated seeing tons of your WordPress emails end up in spam, FluentSMTP is what you need. Truth be told, the default mailing function, wp_mail(), doesn’t handle email deliverability well. FluentSMTP allows you to connect renowned mailing servers like AmazonSES, Mailgun, Sendgrid, Sendinblue, Sparkpost, etc., enhancing the chances of your emails being delivered.
Features:
- Email logging
- Inteligent email routing through multiple email servers
- Email sending reports
- Daily and weekly notifications
- Native API connections
- Completely free to use
Import Export Suite For WooCommerce
Exporting and importing WooCommerce data between sites is a necessity. It can be for migrating the data between sites, updating data in bulk, or for maintaining a data backup. Whatever may be your requirement, you can simply achieve it using the Import Export Suite for WooCommerce.
This all-in-one plugin lets you import and export WooCommerce customers, orders, coupons, subscriptions, products, product reviews & ratings, and WordPress users. The plugin offers several advanced settings, customizations, and filters with which you can export or import the exact data that you require.
Features:
Supports CSV, XML, XLS, and XLSX file formats
Supports multiple product types
Scheduled import and export
Supports bulk edit during import
Maintains detailed history and debug logs
Multilingual support
W3 Total Cache
For all those sites struggling with the challenges that slow down the performance of the site, W3 Cache is the right tool. Some users also consider this plugin for augmenting the site speed. The plugin guarantees to improve at least 10% of the site’s performance, which in turn increases the conversion rate. Thus, it is an ideal tool for enhancing the user experience.
Additionally, when the site has more visitors and more page views, the rank on google.com increases automatically. It shows how the plugin benefits the overall business growth.
Features
- Supports mobile version
- Saves HTML version
- Increases loading speed
- Free to use basic version
- Add-ons available
Yoast SEO
Yoast SEO is a well-known plugin in terms of content optimization. The plugin is designed with a motto of assisting every site in terms of SEO. It has a wide range of users, and the plugin works along with multiple search engines.
Features
- Increases the search engine ranking
- It helps you to go in line with the Google algorithm
- Highlights duplicate content for increased visibility in front of search engine
- Automatically runs multiple SEO technicalities
- It helps Google understand the site structure through XML site maps
- The basic version is free
Anti-Spam
As the name suggests, it helps you get rid of spam. It includes a firewall, malware scanner, site audit, and much more. Besides this, it features a list of malicious IP addresses for additional security. Since the plugin is great, there is no need to put a CAPTCHA check.
Features
- Maintains a clean resource
- Picks up the spam patterns through regular checks
- Delete all spam comments
- The basic plan is free
Really Simple SSL
This plugin increases the site security by transferring it to the SSL protocol. It is a perfect tool for making the site lightweight.
Features
- Replace home and site URLs with HTTPS
- Automatically fix SSL problems
- Provides add-ons with a free basic version
All in One WP Security & Firewall
This plugin uses graphs to show the security level. Without paying for the premium version, you can still have commendable customer support in its basic version. Furthermore, it provides suggestions on improving the business site.
Features
- Enables backup
- Automatically checks the blacklist
- Provides secure user accounts
- Provides user registration security
Table Press
Having a clear interface, this plugin is ideal even for beginners. If you do not have coding knowledge but want to work for your site’s security, check out this plugin.
Features
- Helps in importing and exporting data from HTML, Excel, and CSV
- Helps in saving data along with formulas
- Enables to add and place tables on the site
- Free basic plan with numerous add-ons
WooCommerce
Almost every business site aims at selling things. WooCommerce is the right platform as it provides all the features for digital selling. The plugin seamlessly integrates with WordPress and is helping thousands of business owners around the globe.
Features
- Helps in making product classifications
- Let’s you set the shipping rate
- Enables you to add payment methods
- Helps in selling both physical and digital products
- Provides full control of the site design, functions, and settings
Symple Shortcodes
This plugin is the right choice for those who are willing to add various elements to their site but do not have coding knowledge. It can be a map placement, testimonials, columns, dividers, buttons, price tags, highlights, etc.
Most importantly, it is free and works fine irrespective of your site’s theme. Having numerous features, it can make your life easier and lets your site stand out.
Contact Form 7
Like other plugins, Contact Form 7 also makes things easier for your business. Within a few minutes, it lets you create contact forms with customization. Likewise, you can easily place the forms anywhere on your site. Apart from form building, the plugin is also ideal for managing different contact forms.
Features
- Creation and customization of forms
- Form insertion through shortcode functions
- AJAX powered submitting Captcha and Akismet spam filtering
Monster Insights
Monster Insights let you achieve your marketing goals by keeping track of your website visitors. With just a few clicks, the plugin lets you know where your visitors are coming from or how do they know about your site. Thus, you can adjust your marketing strategies as per the results.
Features
- Ad tracking
- Link tracking
- Ecommerce analysis
- Real-time stats
Simply Schedule Appointments
Simply Schedule Appointments allows your clients to book your services or meeting times from your site’s booking calendars. And it’s so easy to set up and use; most folks can create a calendar and embed it on a page in as little as 5 minutes. Plus, if you hit any snags, their support team is very open to helping – their WordPress reviews tout this as the friendliest support team in the game.
Features:
- Unlimited number of booking calendars and create as many email notifications to go with them
- Sync to Google Calendar and balance your personal and business calendars
- Allow a max Capacity for calendar time slots and book groups too
- Accept payment for the calendar booking submissions via PayPal and Stripe
- Send SMS reminders to prevent no-shows at a low cost using Twilio
- And grow your staff without worries; the team booking feature has no limits on team profiles or bookings!
Independent Analytics
If you want to grow your website, you’ll need to know which pages are getting the most views and where your traffic is coming from. Building your business without this kind of info would be virtually impossible, which is why analytics are so important.
Independent Analytics is a free plugin that adds basic analytics tracking to your site. As an alternative to Google Analytics, it’s much easier to use and doesn’t require you to create a third-party account elsewhere. In fact, it starts tracking the moment after you install it.
Features:
- Analytics dashboard inside the WP admin
- Top pages and traffic sources
- Visitor geolocations
- Cookieless tracking
- GDPR-friendly
Take Away
In short, you no longer need to break the bank or learn coding for making your WordPress business site stand out. Whether you are a newbie or an experienced business owner, plugins are a must-have for all online dealers. Download all or a few of the above plugins and experience a noticeable change in your business.
