There is plenty of demand for companies offering restoration and disaster clean-up services in the United States. Water damage, fire damage, and flooring damage happen more than you might think. However, great demand for these services doesn’t mean that every cleaning and restoration business is experiencing high volumes of traffic to their website and full inboxes of email inquiries.
Sometimes, advertising and marketing can be left by the wayside, and such businesses can be left wondering why they aren’t seeing as many customers as they expected. Whether your business is new or has a poor online presence, you will find value in taking some of the actions below.
Think About Who You’re Trying to Attract
The first step toward improving the online presence of a cleaning and restoration business, such as https://www.thesteamteam.com/, involves considering who you’re trying to attract. When you have a target audience in mind, it’s often easier to create branding and content that appeals to them.
Consider their age, gender, location, and where such people will be accessing the information they need when looking for services you offer. This first step can lay the foundation for an effective marketing plan.
Establish Your Branding
If you’re a new business, you might not have branding to help customers recognize you and your marketing materials. Establishing your branding can be a crucial next step toward enjoying more traffic to your website.
Fonts, colors, and shapes can all be crucial elements, but they must tell a story about your company. If you need a helping hand creating branding that will stand out for all the right reasons, don’t be afraid to request the services of a graphic designer or marketing company. They can create multiple logos and branding concepts that factor in color psychology and your target audience and can be used in both print and digital marketing.
Build a Website
When people need a specific product or service, they often look online for it and click on a high-ranking website that offers what they need. If your business doesn’t have a website, it might miss out on potential new customers.
Many business owners see the value in outsourcing this critical task, especially since web development and content creation can be complex. However, you can also create your own website using user-friendly platforms like Wix, WordPress, and SquareSpace, all of which come with practical conversion tools to help you enjoy a better return on your investment.
Once you have a website and a suitable domain name, you can start thinking about the pages and content you’d like to include. Most basic websites and landing pages have a home page describing the business and its offerings, an ‘about’ page for learning more about the people behind the business, and a contact page for customers to get in touch. You might also consider a products and services page, especially if you offer multiple products and services you’d like customers to learn more about before getting in touch.
If you’re unsure how to create a website or want to ensure it converts traffic into customers, seeking expert help can be worth considering. You’ll be able to provide input for what you’re looking for, but someone else will handle the project from start to finish.
Take Care of SEO Optimization
Building a website is just the first step toward marketing your cleaning and restoration business. You also need to ensure your site is SEO-optimized to make it easier for your potential customers to find it.
Many vital elements make up an SEO strategy, such as keywords, backlinks, meta tags, and content. Research relevant keywords related to your industry, integrate them into each page and its meta tags, and ensure content is written professionally to solve reader problems while incorporating some of those important keywords. Many entry-level and advanced website builders are compatible with some of the best SEO tools available, making it easier to fine-tune your SEO strategy and ensure your website is set up for success.
Purchase Digital Ads
It can take a while for any business, be it cleaning and restoration or something else, to start enjoying organic growth. In the meantime, pair your organic growth strategy with pay-per-click advertising to ensure your business can start appearing in search engine results when people search for specific cleaning and restoration-related phrases paired with location keywords. Digital ads can be cost-effective compared to more traditional newspaper, TV, and radio ads since you only pay when people click on your ad.
Create Social Media Accounts
While you might think your website is the only way internet users will want to engage with you to take advantage of your products and services, that’s not always the case. More than 4.26 billion people use social media worldwide, which means there might be more people than you think scrolling social media, looking for services like yours.
While Facebook is one of the most popular platforms for businesses, you can also create accounts on a myriad of others, like Instagram, Twitter, and LinkedIn. Once your accounts have been made, you can establish ad campaigns to engage with prospective customers.
Try Email Marketing
If your business has been providing standout cleaning and restoration services for a while now, you’ve likely built up a database of email addresses for customers you’ve helped recently and in the past. Now might be the right time to put your database to good use by creating email newsletters to send out on a regular basis.
These newsletters could include special deals for services, links to your social media and website, and even links to helpful blog content you’ve written about how customers can take cleaning into their own hands if they’re not ready to receive expert assistance. The more customers you reach, and the more they see your branding, the easier it might be for them to remember your business should they require your services in the future.
Marketing a cleaning and restoration business doesn’t have to be challenging, but it can take time, effort, and expert help. If you’re finding it difficult to welcome new customers on board, now might be the right time to explore some of these business marketing options.
