To find the difference between two email marketing service providers MailChimp and Constant Contact seems slightly tricky since both of them offer email marketing service, but when you genuinely look at, you will get massive differences between MailChimp and Constant Contact. It can be a tough job to decide which one to select if you are not aware of them. That’s why we are going to compare both of them, and we will also explain to you, who is the clear winner between MailChimp and Constant Contact.
A Quick Discussion about MailChimp and Constant Contact
MailChimp is the most significant email marketing application and has a great program; they provide a free membership to their users. The feature list of MailChimp is quite impressive, but the main reason to choose MailChimp is, it’s modern, flat design, and they have some excellent mobile application that helps to design and send an email. Whereas Constant Contact does not have many users in comparison to MailChimp, but it’s still one of the most famous email solutions. It also has many features, but the design of the email is not as good as MailChimp.
Both of them are considered as the best email marketing service providers. They help any SEO Company to get in touch with potential, market stocks, and to re-engage the past clients through their service. Both of these platforms have plenty of features and functions. Still, they are different from each other in many aspects.
When it comes to select any one of these tools for business purposes, you want to pick the best of the best. But how would you know who is the best email marketing giant between them? Keep reading this post to get your answer.
Overview
MailChimp is a prominent marketing mechanization solution. It helps to create, send and assess email issues for any business.
Constant Contact is equally as powerful as MailChimp having several ways to upload a contact. Even though it doesn’t have so many users, but still it never fails to offer great features to its customers.
Now, Let’s compare their features.
Automation
Email automation helps you in creating and sending your mails to a whole list of recipients at a time. It uses the criteria that is defined to determine the type of email sent. MailChimp has excellent automation features that allow its users to send personalized merchandise guidance. Whereas, Constant Contact allows any individuals to set up auto responders and personalized emails. But, it has a limit number of automation characteristics.
It is cleared that MailChimp is far ahead than Constant Contact in automation features. And the fact that lets you set up your criteria for various online behaviour.
Deliverability
MailChimp assures that their user shares reasonable content. They use Omnivore technology that predicts immoral policies in email issues before they are troubled. Likewise, Constant Contact adheres to best practices and uses a spam inspection tool that predicts whether your email services will face any deliverability issues or not.
So, when you look at the deliverability features, both of these performs almost the same because of high deliverability rates. Deliverability of any email depends upon authentication, stature, and content.
Registration Forms
This is the best way to test the interest of people in your offers that posted on your website. MailChimp gives plenty of choices from custom fields, drag, and drop features. The only caution that you have to keep in mind the HEX color code. Constant Contact also allows you to alter the background color and fonts. But, it’s domains will only offer you the standard boxes like the first name, company name and so on.
Here you can see MailChimp is taking the lead in this criteria since it provides more customization alternatives.
A/B Testing
Email marketing service allows you to check numerous varieties of your email to find out what echoes best with your customer. MailChimp has three variations in its a free policy for its customers that allows sending emails to a small sector to check which variety did the best whereas Constant Contact doesn’t have the same specialisation as MailChimp. You will have to select between one version to your recipients or spend some time to set up multiple editions of the same email.
As we know, Time is a valuable asset for anything, and MailChimp allows you to save your time by using their service. So MailChimp is a clear winner here.
Design
Constant Contact delivers more templates to their users, whereas MailChimp gives more customization that makes it easier to access and also provides their users more flexibility in layout option and image placement. When we talk about storage, then MailChimp offers unlimited storage space for images; on the other hand, Constant Contact provides only 2GB. But, Constant Contact has a gallery of stock images to select from where MailChimp does not have.
If you figure out, then you may find MailChimp as a leader since it offers more flexibility in design.
Easy to Access
Constant Contact has been developed by keeping simplicity in a sense. It has a drag-and-drop user interface feature that makes it easy to access. Likewise, MailChimp is also not a hard tool to use; its dashboard is perfect and straightforward to use.
In this case, we can’t say which one is better, since both of them are so simple to operate. So, It’s a tie.
Customer Support
Having excellent customer service allows any company to create a positive experience for their customers. MailChimp provides a contact page for their customers to choose any topic of their issues. Constant Contact also offers email support, live chat, and phone call service.
Here in this topic, Constant Contact is leading as they provide phone support what MailChimp does not offer. But both of these have a live chat and email support features.
Conclusion
After reading the whole article, I think we got a winner between these two. And that is MailChimp, who is a clear winner because of its ease of access, advanced features, and it offers a free plan to their users. In the long run, selecting one of the email marketing solutions depends on your specific needs. Since both of these have different specifications and benefits.
