Selecting between MailChimp and Constant Contact is not about a raised competition. It is the matter of choosing between the better and the best for good reasons. Both of the two are pathways for marketers that assist in reaching to a maximum number of people by emails.
To have a view about both the email marketing platforms and wisely select between them, you need to recognize email marketing as per today’s trends.
What Is Email Marketing?
Many people in the current era think email marketing is an outdated method of connecting to people; however, this is an extremely mistaken concept. Since the beginning of the internet itself, email marketing is playing its role in linking to as many professional individuals as it can. It is the branch of internet marketing that involves the utilization of emails for making a connection to a maximum number of people in less time.
In addition to this, you can find email marketing as the cheapest promotional technique that is pocket-friendly and paper-free as well. Now, let us follow the details of the two platforms in the discussion.
What Is MailChimp?
MailChimp can come up with a better understanding such as the most utilized email marketing platforms that are automated in every feature. It is a generator of countless mails that you can access, edit, and create easily.
It is easy to use software that can lead you to effortless mail generation and let you attract more and more people from one single mail. You can find free memberships here for new business and some of the third-parties.
Features Of MailChimp
The platform has many features out of which some are not easy to overlook at all. Among all its characteristics, you will always find these appreciable amongst users.
- It has a prepared email design and consists of primed campaign templates attainable anytime for generating a mail, in a quicker time.
- It has a single marketing app that holds the advantage to direct email newsletters and send transactional emails along with email campaigns.
- It can reassure landing page visitors by tags plus targeting. You will find it prioritizing you with campaigns and forms if you entered its landing page and left.
- It has an email personalization feature that helps in filling names of receivers and connecting to them as per their exact time zone.
- It has a drag-and-drop option that will let you design your email if you are not satisfied with the built-in templates.
- It has its apps for Android as well as iOS that are available for directing an email to selective people.
Pros And Cons Of MailChimp
Pros:
- It comes up with a wide variety of highly customizable email templates that support personalization according to needs. Also, you can import your email templates for better use.
- It is easy to use and helps you to import contacts from CSV, Excel, Salesforce, TXT, Capsule, Highrise, and also allows copy-paste.
- It assists you in the tracking web activity and compares your email campaign statistics with different MailChimp campaigns.
- It supports diversified integrations, including Leadformly integration, Outlook Integration, Salesforce Integration, Gmail Integration, Zapier Integration, SugarCRM integration, and Microsoft Dynamics Integration.
- It allows you to remove the MailChimp logo from your emails if you wish.
Cons:
- It is less reliable because of being a membership-based site that supports WordPress and PayPal.
- It still has limited customization and personalization options for the paid and advanced users.
- It comprises of elementary ready-to-use templates for subscription forms and has partial features for email segmentation.
- It has an interface that contains a lot of negative customer reviews due to some compromised features.
- It has the complete authority to cancel your account or entirely suspend it for whatever reason.
What Is Constant Contact?
Constant Contact is not an emerging and guest term for you to understand; instead, it has been in the email marketing line since 1995. Since its very first email, the platform has gained success of above 6 lakh consumers.
One of the main reasons you cannot get over this platform is regular advancement in features and versions. You will find enticing tools in it that can assist you in creating creative contact to attract the attention of visitors and users.
Features Of Constant Contact
Constant Contact always has stable characteristics, and some of them are still supportive in the generation of any emails. You can look into its structure and find out.
- It has options that help you create responsive emails with its list-building tools and similar ones that suit any device.
- It has supportive contact management and lets you add subscribers by SMS messages, Facebook, forms, and a lot more.
- It has a managed email library that helps you store images and files for future utilization in emails.
- It has an opportunity for you to track email in real-time and also track clicks that help in further report generation.
- It can register and manage different events, and surveys and henceforth comes up with a landing page editor.
- It has a variety of experienced coaches that guide you about product support and mobile email marketing.
Pros And Cons Of Constant Contact
Pros
- It comes with a simple drag-and-drop option that helps you build emails in quick time.
- It is cost-effective due to its extremely flexible scheme for pricing and membership, plus it has a sixty days free trial.
- It comprises of handy built-in templates that can a for form creation and generation of opt-in lists.
- It has a user-friendly interface and creates professional-looking email that delivers to the receivers very quickly.
- It is free of any contracts that allow you to cancel its usage anytime without any after-effects.
Cons
- It has a less customizable footer and does not support you in edge-to-edge designing.
- It brings to you minimal automation options that lack the provision of a flexible and sophisticated workflow.
- It still has many storage limitations that can frustrate you very quickly and results I lack advantages.
- It contains an inferior price-performance ratio in case of newsletters in comparison to other tools.
- It only allows you to embed the YouTube videos in its emails; otherwise, you remain bound with any other URLs.
Comparison Between MailChimp And Constant Contact
Both the two platforms have their pros and cons that are comparable in different manners per the needs of a user. Yet, a justified and resulted evaluation lets you find out MailChimp better in most of the fields of email marketing.
- MailChimp comes up with better features for automation as compared to Constant Contact.
- MailChimp has a deliverability rate equal as compared to Constant Contact.
- MailChimp brings in improved customization options for registration forms in association to Constant Contact.
- MailChimp consists of better-quality automation testing if matched with Constant Contact.
- MailChimp offers maximum designing templates than Constant Contact.
- MailChimp has enhanced features for reporting if compared to Constant Contact.
- MailChimp has a considerable number of integrations as equated to Constant Contact.
Best To Choose Among The Two
If you plan on choosing between the two, every justification satisfies a customer with the features of MailChimp; nonetheless, there is no wrong in utilization of Constant Contact for email marketing. It depends on the reason for promotion and also relies on the type of business.
