Focus on Home, About & Contact Pages
When it comes to any business, the home, about and contact pages are those pages that every visitor checks. You need to optimize these pages with all the relevant information that your customers will find useful. For optimizing the contact page, add the NAP (Name, Address, Phone) correctly. Many local businesses don’t have the NAP properly listed on the website and they lose SEO benefits.
Footer is Also Important
Just like we optimize the header, while conducting a local SEO audit, make sure you are also adding more information to the footer. Add links to important pages in the footer or if you have multiple locations, then you can also mention this thing in the footer. According to a survey, correct footer optimization leads to 50% more conversions.
Clickable Phone & Map Navigation
Always add the option to click to call feature on your number field. As most people search a query using their smartphones, it becomes easier for all to click and call a business. Along with it, if you add a Google map near the address, it will help you strengthen your local SEO services.
NAP Should Be Consistent
Not keeping the name, address, and phone number across all touchpoints is one of the biggest reasons why businesses don’t rank in local searches. The tip here is to keep the NAP details consistent across all the listings sites and social media platforms.
Opt for Structured Data
Not keeping the name, address, and phone number across all touchpoints is one of the biggest reasons why businesses don’t rank in local searches. The tip here is to keep the NAP details consistent across all the listings sites and social media platforms.
Optimized Meta Tags
Meta tags including the title tags, image alt tags, Meta descriptions, all these things are very important for improving a site’s ranking in the search results. And when it comes to local SEO, all the Meta tags need to be optimized with correct details and updated contact details. If you have multiple pages for different locations, make sure the Meta tags are also different.
Mobile Responsive
Needless to say, even search engines emphasize the mobile versions of websites as most people begin their search on their smartphones. Your business website needs to be fluid mobile responsive and it should work seamlessly across the devices. while conducting a local SEO audit, make sure the NAP details are clearly visible on the mobile version of your website.
Quality Outbound Links
Along with a good internal linking structure, it’s also pivotal to focus on creating a good outbound link reputation for getting better rankings. Find opportunities in your blogs where you can link to external local links to gain more authority among the audience.
Focus on Call to Action
No matter if you are running a local business or a multinational company, you need to pay special attention to the call to action. The more precisely you design the CTAs, the more conversions you will make on your site.
These were some important things that you need to keep in mind while you conduct a local SEO audit for your business. If you don’t have an in-house SEO team, it’s always better to hire a good local SEO agency and get your business optimized.
