To any content marketing campaign, Instagram is an indispensable tool. It enables you to connect with your audience and simply makes you interesting. That’s because people love visuals. Instagram is all about creativity and personality. Who doesn’t want more of it? To an average user, it’s a tool for sharing and seeing great photographs and video content. But it’s also about being informed.
To someone who uses Instagram for business purposes, it’s all about sharing information and connecting with the audience. When you blend Instagram into your WordPress site, you’ll continue using the social media platform for building brand awareness. However, you’ll spread the same message on your website, so people will recognize the consistent vibe of your brand.
When you combine the marketing potential of Instagram with the content development potential of WordPress, you get the best of two worlds. You’ll freshen up the content with great visuals, and you’ll bring more meaning to the photos you share on Instagram.
Reasons to Bring Instagram into WordPress
There are several reasons why you should give this a try:
- Most people only skim content when they visit websites, but visuals do get their attention.
- Although ads are present on Instagram, the platform is not as pushy as Facebook. It’s much more subtle and the users actually get to see the content they want to see. This makes Instagram advertising appear much more natural.
- Instagram gives you a lot of space for a description in your post. You can turn that description into an entire blog post. If you just expand on the description to bring more detail to your readers, they will have a big reason to check your website.
- Although there’s a lot of text and comments shared on Instagram, it still doesn’t have the heavy feel when compared to Twitter or a text-based blog post. It brings ease to the written word, so it’s exactly what you need for making your WordPress site more appealing.
Fortunately, it’s easy to make Instagram an integral part of your site. Let’s see how you can do that.
Use a Widget
If you want your Instagram post featured in a sidebar or as a gallery of images at the website, you can easily do that by using a widget.
Christine Duran, part of the marketing team at UK Careers Booster, prefers this technique.
It’s simply a nice way to boost the visual appeal of your site”
Plus, such sections at the website get a lot of attention, so they attract people towards your Instagram. There, you can get real Instagram growth and connect and reach out with your posts in the long term.
InstaShow – a tool that enables you to display a beautiful gallery of Instagram photos at your website. It may be more convenient than the slider since it doesn’t require the visitor to do any clicking or tapping to see the images. So it increases the chances of the images being seen. You get access to many features, so you can customize the gallery to make it unique.
With InstaShow, you can use any combination of hashtags and usernames to link to. So if you want to direct your visitors to different Instagram profiles, you can do that. If the Instagram photo format doesn’t fit into the appearance of your website, you can change the dimensions.
Use WordPress Itself
If you don’t want to complicate things with additional installations and you’re ready to dig a little deeper into WordPress settings, you can use the native WordPress support. You’re able to embed photos from Instagram directly to your WordPress site. The best part is that it’s easy to do that.
- First, Copy the embed link from the image you want to share. You’ll find it on the icon with three dots, at the bottom right corner of the expanded Instagram image.
- Next, you’ll need to go to your WordPress dashboard. You may create a new post or open an existing one if you want to include the photo there.
- Simply past the embed code into the text editor. Wherever you want to feature the image, past the code. It’s that simple.
This is a nice solution for all of you who want to benefit from Instagram without messing with widgets. However, keep in mind that if you want a gallery of photos at the site, you’ll still need a plugin.
Plus, let’s be honest: the widgets make your website look cooler.
Over to You
Just think about it: instead of the usual way of showing products or other types of visual content at your website, you can simply include Instagram photos. Hopefully, they are really appealing. People love the Instagram vibe because it’s effortless. The little squares became part of our lives. When you feature them on your website, you bring that cool feeling there. To achieve faster success on Instagram you may find out more to buy Instagram followers.
If you’re getting visitors from Google and other sources, the featured visual content will redirect them to your Instagram profile. Why is that important? Connecting with people on Instagram means you get daily exposure. They will keep seeing your content even when they don’t specifically search for it. Keep in mind that this is one of the most widely used social media platforms, so you may reach out to a huge audience.
