Video is a new marketing trend. It conquers the market by displacing other types of content. How can you use video marketing to boost conversion rates and increase sales? Read this article.
Video marketing is a powerful way to reach both potential and existing customers. Video marketing has completely changed the way we do business. Content has become much more interactive, visual, and entertaining. In addition, a video is a natural tool for storytelling, making it an effective persuasion method.
A Few Words about the Popularity of Video Content
Video has become a usual element of every internet user’s life. It attracts millions of people every day, making it an effective tool for an eCommerce video marketing strategy. YouTube is one of the most popular sites for video streaming. Both video creators and audiences spend a lot of time on this platform for entertainment. Some users look for sources to buy watch hours for YouTube for fast monetization.
Millennials’ favorite form of content is video. According to video marketing statistics, 96% of consumers between the ages of 18 and 34 watch videos several times a week, and 75% of millennials watch at least one video a day.
Video marketing is a great way to brand. Five minutes of video can convey much more information than a post or article. Videos help consumers decide on a purchase. Let’s talk a little about it in numbers:
- 65% of users visit a company’s website after watching a video about it.
- 70% of marketers say video performs better than any other advertising format.
- 90% of consumers watch videos to make purchasing decisions.
- 97% of marketers say videos help build customer trust.
- 81% of companies use video for promotion.
- 74% of people who have the opportunity to see a product in action via video will buy it.
Advantages of Video Marketing for Your Business
A well-developed video marketing strategy will dramatically increase your company’s sales. And if you decide to start your company’s video blog, it will greatly improve your eCommerce business.
- Increased traffic. According to video marketing statistics, if there is a video in an email, then its conversion increases by 200%. The presence of videos on a website page also increases traffic by 150%.
- Increased trust and loyalty. The video marketing strategy, in which you shoot videos and tell customers about your company, product, or service, will increase your eCommerce business credibility.
- Perception. On average, we remember only 10% of the text we have read. The audience is more likely to remember important information about your company by watching a video than by reading another long article.
- Increased reach. It’s an essential part of any video marketing strategy and eCommerce business. As video marketing statistics show, some users prefer Instagram, others Facebook, and others YouTube. Since the video can be published on any of these social networks, it has the potential to engage a much larger audience than you expected.
- Snowball. Video marketing statistics indicate that people are sharing videos much more often than textual content, and this automatically increases reach. One-click can turn into thousands, the video will start spreading on the web, which will have had a positive impact on your eCommerce business.
- reduce video file size. You need to make sure that they video you’re using can be uploaded with a few seconds. Remember: time is money.
How to Increase Sales with an e-Commerce Video Marketing Strategy
- The video must be shot in high definition (HD).
- Your videos should be short. Don’t tell your viewers unnecessary long stories, they will most likely turn off the video.
- The video should be informative, entertaining, and engaging. You must think carefully about your video marketing strategy and learn how to write a script for your e-commerce video marketing.
- Always strive to evoke emotions. A target action is always based on emotions. The more people feel, the greater the chance they will perform the target action.
- Sound quality should always be top-notch as it has a huge impact on the viewers.
- Leave a call-to-action (CTA) message at the end of each video. This will drive more sales.
What Video format Should You Choose for a Video Marketing Strategy?
Your videos must be of high quality. Make your videos useful and forget about high-pressure selling, and then your eCommerce business will be bound to succeed.
- Short Marketing Videos (Ads)
In this format, you can share your company news with subscribers and customers, announce some events, talk about your brand uniqueness, goods, and services. You can shoot and edit such videos yourself or delegate them to professionals.
- Product Tutorial or How-To Videos
It concerns helpful tips and tricks for using your product. Explain how to wear and combine these things, where to store and how to apply those items. Everything is clear to you, as an expert, and your potential client may not be aware of it. A well-edited video, for instance, with Vimeo, will help to demonstrate everything.
- Animated Product Videos
Animated videos about the story of your company’s creation, the production process of goods will make you closer to the viewer. Entrust the matter to a professional and enjoy the result.
- Set-Up / Installation or Product Manual
According to video marketing statistics, it’s much easier for people to watch a video tutorial than to read a long manual.
To make things even easier you can use a video editor.
A high-quality video editor such as Movavi (with maximum functionality and minimum expenses) will help you create cool content.
- Product Reviews & Testimonials
Reviews are useful content that doesn’t sell directly but helps buyers make a decision. Don’t advertise! Talk about pros and cons, share advice on choosing a product, carefully describe all the technical details. Ask your clients to record some video testimonials about your company as well.
- Expert Interviews
This kind of video content is perfect for companies that often interact with experts in a particular industry. The main task is to choose the right speaker and prepare questions.
- Facebook or Instagram Live
This format makes users feel like they are being spoken to directly, their questions or comments are being answered in real-time. This is a cheap option that doesn’t require editing and post-production work.
- Story-Based Videos
In this format, you don’t need to talk about the product, its advantages, and its features. You are enough to show how your product or service can be applied in practice. For instance, how Nike does it. The company simply shows people doing sports wearing shoes from the manufacturer. That’s all.
Video is one of the most popular forms of content on the internet. Each of us wants to see and hear, we don’t want to perceive a dry text. This is what makes the video content so popular.
Use video marketing in your eCommerce business and you will significantly increase your sales. Good luck!
