Launching a newly redesigned website is an exciting milestone for your business. But, if you don’t make an effort to promote and market your new website design, then your existing partners and customers will most likely be oblivious to your big online transformation.
The best time is to attract a new audience with a well-designed, high-converting website while providing your existing audience with a reason to re-engage with your business.
So, with your redesigned website about to take off, here are some tips on letting the whole world know about tremendous changes to your website.
Partner With The Expert
Relaunching a newly designed website takes careful planning. You probably won’t have enough time to properly plan for an effective marketing campaign, from beta testing to a few tweaking on minute details. Or perhaps you don’t have experience in marketing a newly redesigned website.
In both circumstances, you might want to consider a specialized digital marketing agency like Caffeine Marketing.
So, to create an effective marketing campaign on your own, outsourcing the marketing activities for your newly designed website to a third-party agency can help you save time and money. This allows you to deal more with the core processes of your business.
The right digital marketing agency can help you create plans, campaigns, and strategies that can help you achieve your goals, requirements, and needs, which is, in this case, to promote your new website design. They have the experience and tools, and technologies needed to provide a marketing solution that ensures success.
Send Out An Email
Chances are, you already have an existing email subscriber list. So, put that to good use and send out the news about your newly designed website. You can create special newsletters to announce the launch of your newly redesigned website.
This is a simple approach to spread the word to your existing clients as well as potential users and invite them to your new website.
In addition to simply sharing your new website, you want to draw attention by providing offers. You must give people a reason to check out your new website and encourage them to click through your email.
If you have an e-commerce website, you may offer special discount codes for certain products to encourage people to check out your new website and make sales.
Craft a Press Release
A press release is a strategic marketing technique that allows you to get publicity and earn backlinks. And launching a new website design is the perfect reason for crafting a press release.
Before posting a press release on your website blog, you can try distributing the press release using a paid service such as PRNewswire. These services distribute your press release submissions to hundreds or thousands of news websites that copy the release and publish it on their own website.
But don’t rely on these services too much. You can publish and share the release on your website and social media account.
Share on Social Media More Than Once
Sharing the news about your newly redesigned website on social media is common advice. If you have many followers on any social platform, you’d want to share it with them to increase reach.
That said, the issue with some businesses is that they tend to share the news just a single time. Instead, you can generate excitement and incite visits by posting your new website design a few times on social media.
For instance, you can create excitement by doing a countdown on your website relaunch. In one post, you can share the changes on your website, and in another post, you can congratulate the members of your team involved in the website redesigning project.
Also, don’t limit your social posts to just sharing an image and the website’s URL. You need to cater the social content to the platform you’re sharing. For instance, if you’re using Instagram or Facebook, you should consider creating a video or nice imagery of your website. With Twitter, you can experiment with gifts or infographics.
Prioritize Video Content
There’s no better medium to show off your redesigned website than a well-designed video. It is more engaging than pictures and text and gets your point across faster. Thus, it is an effective way to announce and promote your newly designed website.
When creating a video, you can include:
- How your website looked before vs. now
- New features that you’ve added or changed and how they can users
- What made you redesign your website
- Reviews from beta testers about your new site
Partner With Influencers
Influencer marketing has steadily gained popularity in the past years. And you can use this method of marketing to promote your newly redesigned website.
With more people consuming content produced by YouTubers and bloggers instead of traditional content sources such as newspapers and TV, influencer marketing can provide significant ROI to your marketing efforts.
You can partner with an influencer and ask them to make an announcement about your new website to their audience and do a review about your new website design.
Guest Blogging And Content Marketing
Influencer marketing has steadily gained popularity in the past years. And you can use this method of marketing to promote your newly redesigned website.
With more people consuming content produced by YouTubers and bloggers instead of traditional content sources such as newspapers and TV, influencer marketing can provide significant ROI to your marketing efforts.
You can partner with an influencer and ask them to make an announcement about your new website to their audience and do a review about your new website design.
Take Away
And there you have it!
A newly designed website is worth celebrating. With the effort, time, and money that went into redesigning your new website, you should want to boast it off to as many people as possible.
Planning ahead of time is essential, as it is developing a distinctive image to serve as the foundation for your marketing efforts. As a result, adhere to the above tips in effectively marketing your new website design so that both your existing and new audience know what’s changed.
