Usually, beginners feel overwhelmed when they have to pick a theme to best match their WordPress website. Given that there are over a thousand options available, it can be a bit overwhelming. You can find both paid and free options. Of course, the latter will either be low on functionality or features, but each theme looks better than the other.
So, how do you pick the best WordPress theme for your business website? Through this article, we aim to share with you the top nine things that you need to consider to pick your ideal WordPress theme. However, before we get to that, why do you think is selecting the right WordPress theme is so important?
Let us find out.
Why One Should Be Careful When Selecting the WordPress Theme?
WordPress is quite a versatile platform. You can use it to create a myriad of websites. Moreover, every distinct theme of WordPress caters to several different markets. The idea is to shop for a theme that best caters to the content listed on your website and the industry that you work with, says Danny, a designer for top-platforms like TFTH.
For instance, if you are planning to commence a portal on health, you can shop for the Rosaleen – Health Coach WordPress Theme. It will improve your website’s readability, and the various features of the theme only add to its usefulness.
You can find several WordPress themes, which come with an array of customization options. If the website is not coded to the T, these options might make it hard for you to alter the themes or use the relevant WordPress plugins. It means that you may be locked into using the theme; if not, you will have to shell out an additional sum of money to your developer for switching you to a better theme.
There are also a few WordPress themes, which may look fantastic, but they tend to slow down your website. Nobody likes a slow website, especially not Google, which ranks the website based on their loading speed (one of the parameters among the other parameters).
The theme of your website is prima facie, the face of the website. Thus, it plays a crucial role in how the search engine and your audience perceives you or your business. Having said that, let us now move on to some steps to help you find the best WordPress theme for your business.
Simplicity Is the Key
Tons of WordPress websites are full of elaborate layouts, colors, flashy animations, among other things. Ask yourself, do you need that? If you are building an editorial or a news website, what will all this complex layout do for you? Opt for a simplistic theme like Topper Tech WordPress Theme that comes with minimum colors and has no unnecessary bells and whistles.
The idea is to shop fr a theme with a layout, highlighting your business goal without compromising simplicity and usability. The theme’s presentation style should not be excessively complicated as the theme’s purpose should be to help the users acquire information that they need while simultaneously enabling the site owners to materialize the goals.
What is the point if the website looks fantastic but just nothing to help you grab some new subscribers or leads or business? In that case, it cannot be called a good theme. It is also a poor theme selection if it does not help the users find what they need on the website.
Responsive Is a Mandatory Requirement
Do you know what a responsive theme is? It is one that smoothly adjusts its layout across the different devices and screen sizes. A considerable degree of web traffic is generated via the handheld or the mobile devices, and the business owners will not want to lose out of that by opting for a non-responsive theme, says Daisy, who offers online marketing assignment help.
As a general rule of thumb, Google will always display the most mobile-friendly website at the top of the search results. Thus, regardless of the demographics, content type, and other things, every site should be mobile-ready and responsive.
Usually, WordPress themes are by-default responsive. However, there are still some sellers who do sell themes that have a fixed layout and are not mobile-friendly. So, when you shop for a theme, do ensure that you check it for responsiveness.
You can test the responsiveness of the theme by resizing the browser screen. When you resize, you will note that the layout adjusts according to the width, and that is a declaration of its responsiveness.
Browser Compatibility
Technically, not all of your users will use the same browser. So, having a theme that works well on only one browser is not enough. Your theme should be browser compatible. Usually, the developers test the theme by using an array of different browsers, and they will even talk about the browser compatibility on the website. If they do not spit it out clearly, you should test run the theme on different browsers, such as Firefox, Chrome, Safari, Internet Explorer, and others, before shopping for it. You should also test the site on different phone browsers.
Supported Plugins
The usability of the WordPress theme only accentuates the WordPress plugins. With the power of the plugins, you can practically do everything. In a lot of good website themes today, such as the Topper Fashion Theme, several plugins come pre-installed, and almost all others are easy to install. Some of the must-have plugins that your website should have are W3 Total Cache, Yoast SEO, Gravity Forms, and others.
Multilingual Ready and Translation
Several WordPress websites do not support the English language. Regardless of whether you are creating a website in a language other than English, you would want your website to support translation. What if someone from an English-speaking country is viewing your website? Thus, you should ensure that your site should be compatible with the multilingual WordPress plugins and must be translation ready.
