How to Increase Your Sales Funnel Conversions

2.1 Awareness Stage 

The aim here is to give your business exposure and get people to discover you.

• 2.1.1 Social Media 

It’s fundamental for your business to have social media accounts. People often check social media for confirmation and evidence that businesses are legit. 

People are also more likely to trust a business when the account has a lot of followers or is verified, just like White Peak Digital.  

They want to be able to interact with you, ask questions, watch videos, and chat with other potential customers. 

If there’s a question that you’ve written an article about, you can give them a link to it. This will answer their question and take them to your site. 

Communicating with your potential customers will certainly increase conversions!

• 2.1.2 Blogging 

Another great way to invite prospective customers is through a blog that produces prime content. 

A good idea could be to write articles that answer questions people are asking on social media.

Having a blog for your business means that visitors can look at your articles for more information about the business. You could also position links that direct them to your landing or sales page. 

Your blog, being part of your website, will show up in search engines. This is great exposure for your business.

2.2 Interest Stage

The goal in this stage is to convert visitors to leads by offering a lead magnet. 

• 2.2.1 Landing Pages

When a prospect clicks on one of your links or ads, they should be directed to your landing page. 

Your landing page aims to get prospects’ contact information so that you can reach out to them once they’ve left. 

The best way to do this is to offer a free, valuable item or service in exchange for their email address. 

You could offer an e-book, a webinar session, a free trial, or coupons. 

Landing pages have a higher chance of converting than a regular home page because of the specific call to action. 

• 2.2.3 Forms 

A contact form is another good way to get leads. 

It gives prospects the option to message you directly, and prospects also become a lead by giving you their contact information.

You can also include an option for them to receive your email newsletter. 

Besides contact forms, you can have comment forms or surveys as well. 

Forms can be as simple or detailed as you need. So, if you want to find out more about a problem they have, you can include a section for that. 

2.3 Decision Stage 

The aim of this stage is to offer more insight into your product or service.

• 2.3.1 Emails 

Email your subscribers explaining what your product is and what your business aims to achieve. 

This gives them a glimpse of what you’re all about and leads them to trust your product. 

You can send an automated email answering some FAQ’s or explaining some of your product’s features. 

• 2.3.2 Drip Campaign

A drip campaign sends out automated emails over a period of time. 

Sending 2 or 3 emails per week over a few weeks can make your subscribers feel like they’ve gotten to understand your product. 

The purpose is to answer all possible questions and concerns over some time, so by the end of the campaign, they’re confident in purchasing your product. 

2.4 Action Stage 

The goal of this stage is to make a sale and officially turn a lead into a customer.

• 2.4.1 Monitoring 

Find out what questions customers are asking by checking the keywords they search for, related to your business or product. 

It’s imperative that you also keep track of comments on your social media posts to see what customers are looking for.

Try to answer those questions directly, and those conversations could lead to sales.

• 2.4.2 A/B Testing 

An A/B or split test will show you exactly what your customers prefer, and what works for getting more conversions. 

Make sure that you only alter one feature at a time, so you can pinpoint what needs changing and what already works. 

A/B testing allows you to optimize your sales funnel, a sure way to increase conversions.

Once you’re seeing higher conversion rates, don’t forget to acknowledge the customers that have purchased. Keep interacting with them, offer them discounts or gifts to show your appreciation. 

This is how you keep existing customers loyal to your business.