Running an e-commerce store consumes a huge amount of time and activities you do. You have to be aware of everything that is been happening around your business from daily follow-ups on sales to researching out your competition in order to ensure high-quality support for your customers.
WordPress is widely popular being an open source system which is being used across the globe and it is still growing every day. It is easy and free for programming hence becomes the most recommended by everyone. No matter what, your biggest pain point will be lack of time even if you build an online store based on WordPress or any other system.
What Is Marketing Automation and How to Use in Your WordPress?
Marketing automation makes use of landing pages and conversion forms which helps to convert visitors into leads by combining this with email marketing in order to nurture the leads generated over time and store every activity of the lead’s inside a CRM system to allow you have an understanding about particular interests and progress of every lead.
To have a great WordPress website which is SEO-optimized and Social is only the beginning of a marketing automation process where you need to recognize and engage with your prospects over time to move them through various stages with personalized marketing.
At a very high-level marketing automation campaigns are sending specific content to leads and collect information by giving thanks to the cookies internet users leave on each website. Businesses across the world are tracking their users to get them to know better because knowing your recipient can help you communicate effectively. That’s the reason why customers receive personalized offers from online stores which they had visited or emails related to the abandoned shopping carts.
You must have noticed the multiple plugins to make your work easier when running your business website. A good list of features and tools are required to implement marketing automation in your website.
WordPress is compacted with website content management system and custom sub-domains are becoming handy for landing pages with the usability to use shortcodes.
There are some leas nurturing and autoresponders which are essential for you to follow up on lead activity like form completions, email opens and page visits. With the help of social media integration and monitoring, you can identify the social accounts of your leads and monitor the activities of your leads.
The automation marketing also includes contact management CRM and live chat & messaging features to see the past activities of your active leads on their onboard CRM profile page.
Full Customer View
No matter your business type, you always want to say updated about your customers as every piece of information about them is crucial for the business and a great CRM tool will let you have a good look at all these from one spot. With the help of automation marketing tools, you can get an exact view of the number of customers, leads, opportunities, inbound emails, and recent histories.
Monitor User Lifecycle
Customer relationship management is not at all a jiffy process as it takes your personalized nurturing in every stage of the user lifecycle. Hence, it is very crucial to segment your users in various stages be it Customers, Leads, Opportunities, Subscribers and nurture them accordingly. WordPress CRM lets you categorize your top targets according to importance and urgency.
Automates Workflow
It is possible nowadays to interact with your business anytime and get a response instantly. But with the help of a CRM tool, you can actually trigger events automatically. Triggering your desirable actions with the help of some customizable conditions and delay features will give you full control over the actions.
Smart Deals Management
You have to deal with loads of customers as your business grows and this needs to be handled by your CRM agents. In order to improve your efficiency and avoid human error, there are no alternatives available for a deal management tool in the market. An automated Deals Management tool lets you harmonize all your contacts and deals in the pipeline based sales process by managing all of them seamlessly. You can experience advanced reporting, drag and drop feature, charts and diagrams and activity data in real-time.
File Management System
There is no need to mention the importance of file sharing tool in a CRM marketing automation system as switching between various application every time for every single purpose cannot only be annoying but more time-consuming. So, a built-in document Manager can be the savior.
Summing Up!
Marketing automation can save time and effort by combining all of the tools you need to generate and nurture leads into one system. Also, it does not need to have a financial drain on your business by using some automation marketing tools like JumpLead, HubSpot, Marketo, and Infusionsoft. The choice is yours! keep Learning!
