Going viral on any online networking platform can help you build a brand. But it is way more difficult to go viral on LinkedIn as compared to other social media platforms. When we talk about social media networks, then it is very easy to go viral.
Even your cute kitten can go viral on your Instagram feed or Facebook status. But for LinkedIn, the story is completely different.
LinkedIn is not developed for your selfies, funny videos or any other unusual stuff. Here you can go viral only with informative, knowledgeable, engaging and something which can stand out from the crowd. Opt for a professional headshot to enhance your LinkedIn profile’s credibility and engagement.
Firstly, there is nothing like going viral on LinkedIn, because you grow with every post and interaction you get on that.
You build a network on LinkedIn, rather than building a fan following; it all begins with a professional LinkedIn headshot.
So, the numbers don’t matter a lot on LinkedIn.
Still, want to be more viral on LinkedIn?
Still, want to know how to go viral on LinkedIn?
You can surely check the LinkedIn statistics and here are 10 powerful tips to help you go viral on LinkedIn.
Let’s start with these amazing LinkedIn marketing tips.
#1. Understand The Algorithm
Every social platform and even the search engines have its algorithms. These algorithms are used to take your posts or profile up on the search results. Your profile gets more visitors and engagement when your strategy is aligned with the algorithm.
Facebook has a different algorithm as compared to Instagram. Similarly, you need to learn the exact algorithm that LinkedIn uses. Without knowing the algorithm, you cannot succeed at going viral on LinkedIn.
The LinkedIn algorithm consists of many metrics. From the right time to post to tagging other people, everything is included. You need to know what factor of LinkedIn algorithms is more relatable with your LinkedIn posts.
#2. Make A Strategy
Are you going to post content on LinkedIn without any strategic approach? Then don’t expect that your posts will go viral.
Millions of LinkedIn users are making this blunder mistake. But a few ones who are aware of it, are getting benefit out of it.
Making a strategy for your LinkedIn posts is very important.
You must have to figure out what topic is the best for you. Along with this, you need to know what is the best time to post something.
Whether visual or text form content is performing better? All these things will be included and decided in your LinkedIn strategy.
#3. Know Your Audience
Without knowing your audience, you cannot address them and engage them with your LinkedIn posts. Professionals in your network are your audience. So you have to consider them before you create and post anything on LinkedIn.
Write down all the topics that relate more to your audience. Also, make sure that they engage more with your content. See when they are most active. Try to tag them in your posts. But don’t tag people unnecessarily.
#4. Focus On Network Not Marketing
Marketing is important and you can use your network for marketing. But when it comes to LinkedIn marketing, you need to build the network first. Firstly, send connection requests to people. The first focus must be networking not marketing. If you are only focusing on going viral on LinkedIn then it is not useful. Because LinkedIn is a professional network, not a short funny video-sharing platform. For more networking tips, make sure you read this LinkedIn sales navigator tutorial as it has some advanced tips on finding and networking with the right people.
#5. Be Authentic Before Talking
People engage more and show more interest in information coming from an authentic source. Are you authentic enough to share such posts on LinkedIn? Think twice about the credibility of your account before you share anything. No issue if you are not authentic, you can be authentic anytime.
Fill up all the necessary information on your LinkedIn profile. After that prove yourself as an expert in your field with mentioned experience and endorsements on LinkedIn. Reviews from others can also be helpful for you. The more authentic you are, the more engagement you get in your LinkedIn posts.
#6. Create Your Own Story
Don’t always post content that talks about other people’s stories. On LinkedIn, people engage more with real-life or real experience stories. No matter what your story is. It can be a professional or even a personal story. But your story must be yours. Your story always has worthwhile content, you just need to figure it out.
Relate your stories with your profession and then create LinkedIn posts around them. You can add some content from other stories too, but you need to talk like a close observer of the incident.
#7. Be A Little Bit Technical
Being technical doesn’t mean that you need to do anything technical. You just need to follow some technical features. You can optimize your LinkedIn profile and posts. Some optimization features like tagging people, using hashtags, placing interest tags, etc. can be helpful too. You can simply use keywords or search queries in your LinkedIn posts to make them go viral.
#8. Grab Attention With Content
Being technical doesn’t mean that you need to do anything technical. You just need to follow some technical features. You can optimize your LinkedIn profile and posts. Some optimization features like tagging people, using hashtags, placing interest tags, etc. can be helpful too. You can simply use keywords or search queries in your LinkedIn posts to make them go viral.
#9. Create Shareable Content
Is your content worth sharing on LinkedIn? Before you post anything, ask yourself that would you share such type of content posted by anyone else? If the answer is no, then you need to reconsider your content and its quality. Create shareable content so that people share it more and more people get engaged with your posts.
#10. Consistency
Being technical doesn’t mean that you need to do anything technical. You just need to follow some technical features. You can optimize your LinkedIn profile and posts. Some optimization features like tagging people, using hashtags, placing interest tags, etc. can be helpful too. You can simply use keywords or search queries in your LinkedIn posts to make them go viral.
Let’s Go Viral!
Getting viral on LinkedIn can be difficult but it is not impossible. Many professionals are going viral on LinkedIn every week. You can also go viral with the above mentioned amazing tips. There are many ways to do it. But when you are implementing all the things, then it will become easier. So you need to be authentic on LinkedIn. Create shareable and attention-grabbing content with consistency. Also, know your audience and create content based on real experiences. Being technical is also important as you need to know the LinkedIn algorithm and optimization techniques.
