Keyword Cannibalization is one of the biggest issues that online businesses face. No matter what your business is all about or what kind of website you have, keyword cannibalization can disturb you in many ways.
And when it comes to the SEO health of a website, then it is a must to consider keyword cannibalization. You can fix keyword cannibalization by opting a suitable SEO packages. And still if you want to know anything about keyword cannibalization. In this post, we will let you know about keyword cannibalization.
From basic terms to in-depth knowledge about keyword cannibalization, you will get to know everything here. So without wasting time, let’s get started with this post. At the end of this post, you will also get some tips on how to fix keyword cannibalization.
What Is Keyword Cannibalization?
You create different pages for different keyword targets, right? Do you have the same keywords for two or more pages? If yes, then this is exactly what is known as keyword cannibalization. The term cannibalization is enough to explain the meaning of the keyword cannibalization. It is simply when you have duplicate pages for the same keywords.
How Keyword Cannibalization Impacts SEO Health?
Keyword cannibalization is directly linked with the SEO health of a website. There are many ways when keyword cannibalization can impact the SEO health of your website.
Keyword cannibalization can decrease the authority that you have created for your website. The search engine crawlers will get confused when listing your pages for a particular keyword search.
Search engine result pages will show duplicate pages and low rankings for targeted keywords of your web pages. You will find that the rankings of your pages will decrease.
Along with this, you will be confusing your users and site visitors due to keyword cannibalization. Keyword cannibalization will also impact the results of backlinks. When the backlinks are redirected to duplicate pages, it will impact your SEO health.
Why does Keyword Cannibalization Happen?
As we have already mentioned, keyword cannibalization occurs when you have the same keywords targeted for different web pages on your website. It can be there due to the wrong SEO strategy or keyword strategy. Specifically, keyword strategy is what deals with this. When you are using the same keywords for different web pages on your site, you have to go through this issue known as keyword cannibalization.
For example, if you are writing about tarot on one page and the same focus term on a blog post, both targeting the same keyword, it can lead to confusion for search engines and result in lower rankings for both pages. This is because search engines like Google aim to provide the most relevant and diverse results for a particular search query. Basically, you are competing with yourself!
Follow These Steps
There are many ways that you can follow to fix keyword cannibalization. Everyone out there in the digital marketing arena has different ways to deal with keyword cannibalization. You can get it fixed in any way that you choose. Before you fix anything, you need to identify the exact problem and the reasons behind it. Here we will let you know how you can do it all. Follow the below-mentioned steps to fix keyword cannibalization.
Identify Keyword Cannibalization
The first important thing that you need to focus on is to identify the keyword cannibalization. By identification, we mean that you have to find out the keywords and the web pages that are facing this issue. You can simply use the common way to identify the keyword cannibalization. There are many ways to identify. Following are the two best ways to identify keyword cannibalization on your website.
Use Keyword Mapping Tools
There are plenty of keyword mapping tools available online to identify keyword cannibalization. You need keyword mapping tools. A keyword mapping tool will go through your website and will make a list of all the web pages. Along with it, the tool will create a list of keywords targeted on different pages. And the tool will easily tell you which pages have the same keywords targeted.
Do it Manually
If you don’t want to use a keyword mapping tool for keyword identification. Then you can simply do it manually on your own. You just have to make a spreadsheet in Google Sheets or Microsoft Excel. In this sheet, you have to list out all the web pages and the targeted keywords on these web pages.
Google Can Help You
You can also use the Google search engine to find out which pages are facing issues of keyword cannibalization. You just need to search for a specific and simple query in Google’s search bar. You have to follow the following format in the Google search engine. You have to type ‘site:domain.com “keyword in the Google search engine and you will get the results.
Fix Keyword Cannibalization
Now the next thing is to fix the keyword cannibalization. There are many steps in this single task. You have to perform all the steps in a way to accurately fix keyword cannibalization. After going through these steps you don’t have to ask anyone how to fix keyword cannibalization.
Create Source Pages
When you find that keyword cannibalization is there on your website, you need to create new sources for these cannibalized pages. You can create a single canonical source page for your multiple pages. Doing this will help you redirect all the duplicate pages of the same keyword to the single source page.
Group Your Content
You have keyword cannibalization due to the same content and same keywords on your website. That is why it is important to group your content. You can check for duplicate content and then combine it. Keywords are duplicated due to the same content on different pages. So you need to combine that content to get rid of it.
Change The Keywords
If you feel that a webpage has the wrong keyword-stuffed, then you can change the keyword on the page. It is the best method to get rid of keyword cannibalization.
Redirection
Redirecting all the duplicate pages to a single page is the best solution for keyword cannibalization. You can simply redirect all the cannibalized pages.
Summary
Fixing keyword cannibalization is as easy as researching keywords. You just have to map keywords on your website. After that, you need to look for duplicate pages and duplicate keywords. After you get this issue identified, you just need to map the keywords and fix this issue. There are multiple ways to fix this issue. You can simply combine your duplicate content or duplicate the duplicate pages. Along with this you can also change the keywords or redirect the duplicate pages to a single authentic source.
