Social Media
Promoting your business on social media is a no-brainer. According to Statista, Facebook has nearly 2.5 billion monthly active users, while Instagram stands at 1 billion. Other popular channels boast hundreds of millions of users, which is also an incredible number of people you can reach.
The key is knowing where your target audience is and growing a presence there. Keep open, honest communication with your followers, consistently showcase your brand value and build strong relationships for the long haul.
Quizzes are some of the best ways to engage people on social media. If you utilize a quiz generator to create a quiz that’s relevant to your target customers’ pain points, you can generate plenty of more qualified leads and conversions.
Collaborating with social media influencers is another great way to engage people on social media. They know how to impact people’s purchasing decisions, so they can help you significantly boost sales.
Mobile
Mobile-friendly websites started being the norm in 2015 when the number of mobile users surpassed that of desktop users for the first time ever. So, there’s really no excuse not to have a mobile marketing strategy in 2020.
Most of us can’t part with our smartphones for long, but there are also tablets, laptops, smartwatches, and other mobile devices. Having a mobile strategy will enable you to reach billions of mobile users worldwide.
SMS marketing campaigns are an excellent way to reach consumers on mobile. You can send discount codes, coupons, exclusive deals, new product announcements, and other incentives for increasing sales.
Email marketing is fantastic for lead generation. You can compel your website visitors to sign up for your email newsletter to regularly receive exclusive deals and helpful content that tackles their pain points. You can use your newsletter to build trust and convert leads into customers.
If you use a quiz generator to boost engagement and generate leads, email can be your most powerful channel for nurturing and converting those leads. Just be sure to ask for email addresses before displaying your quiz results.
Direct Mail
Yes, many people still love receiving direct mail from their favorite brands. In a world full of online scams, they find direct mail much more credible and trustworthy. So, why not join their favorites and make your way to their mailboxes?
It’s a great way to send gift cards, coupons, or even product samples. Also, if your target demographic is the elderly population, direct mail marketing is perfect for reaching out to them, as many of them don’t use social media and mobile devices.
Perhaps the best of direct mail benefits is that people who subscribe to receive it do so only for things that are highly relevant to them. That means you have a great chance to boost sales.
Print Ads
Print ads in newspapers and magazines can help you reach a highly targeted audience, just like direct mail can. They also build credibility and show that you take your business seriously.
Also, people who read print media have longer attention spans than those who mostly spend their time online. Instead of scrolling through social media on a computer and chatting with friends on mobile while watching a TV show at the same time, print-media readers actually focus all attention on what they’re reading. That’s why print ads are still alive and well.
TV and Radio
It’s safe to say that there are more people who regularly watch TV than there are on social media. So, TV ads, or commercials, can be golden for marketing your business.
While streaming services are quite popular, TV channels still bring interesting shows, movies, sports, educational programs, and much more – all with commercials.
The same goes for radio ads. People listen to the radio at home, on the go, in a café, you name it. You can order from various radio stations to play your business ad, thus reach out to more leads.
Podcasts
Podcasts have become quite popular over the past several years, so you should seriously think about creating one. It will help you establish yourself as a thought leader and build trust and loyalty.
Just like radio, people can listen to podcasts on the go, and they can even download the episodes. You can make your podcast available on various podcasting channels to give your audience the flexibility of choosing their preferred app when engaging with your brand.
Online Marketplaces
Granted, you have less control of the sales, and you need to pay certain fees, but you have a huge potential for growth. It may seem a bit expensive at first, but you will certainly start generating more revenue once the word gets out that you’re selling on new platforms.
Offline Events
Never underestimate the power of offline events where you can meet with consumers face to face and instantly engage them in your brand.
Any kind of an offline event is an ideal opportunity to humanize your brand and let consumers get to know you better. It’s also a chance to let them try your products and experience their benefits first-hand before making any commitments. If you do offer real value, they’ll certainly rush to your store, whether it’s brick-and-mortar or online.
Trade shows are some of the top events to organize or attend. You can showcase your products or services to generate more leads or even attract serious investors.
As many businesses attend trade shows make sure that your booth is different than the others. Having a great design means a lot, and driving attention to your products by using display boxes can make all the difference.
You can also meet competitors at various networking events, as well as other industry experts. You may even meet your future business partners or anyone else to collaborate with on an ongoing basis, such as social media influencers.
Take Away
As you can see, multi-channel marketing can be fantastic for your business growth; that is, as long as you do it right, and you know which channels to use.
So, find out where your target audience is, how they prefer brands in your niche to approach them and develop effective marketing strategies that will springboard you to long-term success.
