One of the greatest challenges I experienced when attempting to establish my fabrication business was onboarding new clients, specifically those from the commercial and industrial sectors. Attracting the right kind of customers has never been easy; however, over the past few years, it has become ever more challenging on account of increasing domestic competition.
According to data collection agencies in the United Kingdom, there were estimated to be approximately 6 million private sector businesses in the country in 2020. For a country with a population of just 55 million, this number is astonishingly high. Another important fact to bear in mind is that the majority of the 6 million private sector businesses are sole proprietorships.
Statistics such as this reveal that barriers to entry for conducting business in the UK have been reduced, allowing a large number of newcomers access to the world of commerce – It’s no wonder that competition from all quarters has increased!
Considering this fact, in conjunction with the covid-19 pandemic, recessions, and socio-economic turmoil, how does a company find new clients and facilitate growth? – I found the answer from a friend who happens to be an SEO consultant in London.
It’s evident that most businesses have transitioned to the digital arena. Today, without a digital presence, any business is surely doomed. 95% of all residents in the United Kingdom conduct daily activities such as grocery shopping, banking, finding information, and communication, all via the internet. As a nation with a high level of internet penetration, digital commerce is the only way to scale operations in the UK.
And in order to get the most out of your online business venture, you might need to employ some digital marketing strategies.
However, you should know that I’ve been through the grinder a few times and I can assure you that the struggle is real! This is why I want to give you a few ideas that can help you to increase profitability and streamline your small-medium scale business venture right now.
Blogging Builds Traffic
Blogging can be somewhat challenging for many. However, I want to press upon you that it’s a vital exercise for building an audience for your company/brand. Write-ups and articles are an amazing way for you to generate organic traffic – and as we all know, organic traffic is the best kind of traffic to have.
This is especially true for businesses that operate in highly competitive domains or are just starting out. Blogging helps organizations increase their reach and brand visibility by providing content that is relevant and much needed by prospective customers actively looking for their services.
You could start by writing about your services and products yourself, or alternatively, you could employ an SEO company that has the bandwidth to create and publish quality content for you.
However, creating blog topics and posting them to your website and other digital platforms isn’t enough to build more organic traffic. You need to be consistent in posting relevant and engaging blogs to improve brand awareness and develop a loyal readership for your content. Consequently, you’ll be able to grow your audience and boost your search engine rankings over time.
SEO is King
If you are not familiar with the concept of Search Engine Optimisation, I would recommend you to read up on the subject. SEO has become one of the most important digital marketing exercises today. Successful companies, regardless of how big or small they are, use optimization to scale profitability, increase conversions, acquire new clients, and improve visibility.
Contrary to popular belief, Search Engine Optimisation requires in-depth understanding and expert knowledge of a given subject. This is why successful companies choose to partner with SEO Service providers. Agencies understand the complexities involved with optimization, whilst also offering customized solutions for companies to meet their objectives.
SEO is not simply about creating and publishing articles with keywords, there’s more to it than that. As technology is upgraded and evolves over time, a professional SEO company will be equipped with the tools required to adjust your website and strategies in accordance with these changes.
One of these strategies can include link building.
Essentially, link building is one of the aspects of SEO that involves the process of having other links from certain web pages to your website. Its primary objective is to improve the authority level of your website. That way, major search engines will rank your web pages higher in the search results and eventually generate more traffic.
To get started with this SEO strategy, you may consider working with a reliable link building agency. They have the expertise to implement an effective strategy by incorporating top-notch quality links to your site to help generate more web traffic and revenue. With them by your side, you can effectively scale your small business venture with effective search engine optimization efforts.
Additionally, using tools like an SEO invoice template can streamline your financial transactions with service providers, ensuring clear and professional communication.
Social Media Improves Visibility
Social media platforms are a fairly recent phenomenon that can add tremendous value to your organization if approached in the right manner. In 2021, platforms including Facebook and Instagram (plus others) have become the primary source of information for the masses.
Whether it’s a search for discount coupons, news updates, or buying luxury goods, social media platforms have become a powerful tool for companies that know how to leverage content for visibility. It’s no wonder that companies like ASOS, DELL, and even McDonalds are hyper-active on social platforms in an attempt to engage with as many existing and prospective customers that they can. And you need to be doing this too…
Do not be misled into thinking that social media is an optional tool – optimizing your social media presence and developing engaging content can truly make your business!
It can improve your business’s online visibility and help expand your reach. Remember that this is essential in driving more traffic to your website, increasing your lead conversions, and generating more revenue.
Email Marketing Is Not Dead
Marketing via emails may seem like an exercise from the past, but I can assure you that if done correctly, you will experience increased lead generation, lead conversions, interactions with prospects, and sales. Here are a few statistics that prove my point:
- A study conducted in 2020 revealed that 78% of all digital marketers interviewed agreed that email marketing was integral to overall business success (statista.com).
- 81% of B2B marketers interviewed agreed that email marketing was thus far the best way to harvest new leads. (CMI)
- Email interaction, according to 90% of content marketers, is the most important parameter they analyze to determine the effectiveness of their content. (CMI)
- Millennials prefer to receive messages from businesses via email, according to a survey conducted by the Pew Research Centre.
The ideas I’ve mentioned above are not just assumptions but experience and research-backed strategies to help you grow your business. The business world is getting even more crowded with every passing day, so you need your ‘A’ game 24/7. It’s important for young and upcoming companies to be prepared for the worst. You can take the help of various email marketing software such as SendinBlue, Benchmark, and MailerLite. These software are inexpensive and help you automate your process.
Unfortunately, preparation isn’t a one-only thing. Preparedness is a continual exercise and cannot be done single-handedly. The smartest action I took when starting out was collaborating with a professional SEO company – Web Choice.
WebChoice helped me assess and audit my business, which subsequently revealed a number of gaping holes that were costing me money that I could’ve used for a whole host of other things. They also developed a highly effective strategy which, when executed, began showing real results within the first three months.
Here’s my suggestion, connect with Web Choice today. Their team of experts will give you the guidance you require and offer you solutions for your lack of growth. The first step to recovery is acknowledging the need for help – the second step is to connect with Web Choice.
