Have you ever thought about a marketing strategy that will help you to turn your prospective buyers into paying consumers?
If yes, then this article is here to help you learn about the Sales Funnel’s marketing strategy. In the business world, the sales funnel is one of the most effective and powerful concepts.
Read on, and find out how this marketing strategy will help you and what WordPress tools will help you to achieve better results.
What is Sales Funnel?
As a marketing term, the Sales Funnel is an action of leading your customer to purchase the product. There are several sales funnel stages until your customer after hearing about your product or service becomes your purchaser.
- Stage 1
Awareness. In this stage, people get aware of your product or service. The information can be possessed via advertisements, social media, etc. In a nutshell, this stage is the moment when you catch the attention of your future consumer.
- Stage 2
Interest. This is the stage when your client has already learned about your offerings. It is the right time to engage the consumers with interesting content. Moreover, tell your future purchasers about your product and why they need it. Increase their interest level. In this stage, you need to inform, but don’t sell.
- Stage 3
Decision. At this stage, the customer is already ready to buy. He or she may have multiple choices in mind hopefully including yours too. And, this is the right time to make the best offer. For instance, you can offer a discount, free shipping, an additional product pack, etc.
- Stage 4
Action. This is the final stage. At this point, your consumer purchases the product and becomes a part of your business ecosystem. It is worth mentioning, that not always do the customers make a purchase at a final stage. In this case, you can create an email campaign to stay on your audience’s top of mind.
How Does the Sales Funnel Strategy Work?
The Sales Funnel strategy shows all the data during the consumer-to-purchase journey. Learn what exactly your target audience is thinking about in each funnel stage. Furthermore, this type of data will help you to use the right marketing investigations and get a better result.
First and foremost, targeting without the Sales Funnel marketing strategy you are just guessing what your audience wants or needs or how to catch their interest. With the purchase funnel strategy, you will be able to find the answers to many questions. A funnel narrows the focus on the consumers by making them into potential purchasers.
The Sales Funnel will help you to find out, are you capturing enough leads. Moreover, find out if you have already won the trust of your audience. And, most importantly; will your customers come back and purchase from you once again.
With this marketing strategy, every business owner can make the right adjustment. In addition, make sure of the efficiency of your steps, spent time, and resources. Passing each step of the funnel process will form accurate feedback.
What WordPress Tools Can Help You?
It is a well-known fact that in today’s world digital platforms are the most powerful tools in marketing. Build customer loyalty with the help of content marketing. I know some WordPress tools that will not only help you to build proper digital marketing but also sales funnel strategy.
There are various plugins with high-level functionality that will help your website to have an entertaining and engaging interface. Moreover, some of the functionalities are a perfect fit for funnel marketing. In today’s article, I want to introduce the best WordPress Quiz Plugin.
The Quiz Maker is a WordPress plugin that will help you to create quizzes, tests, and exams within minutes. With best quiz plugin for WordPress, you can build quiz types like Personality Test, Product-Recommendation quiz, Diagnostic quiz, Yes-or-No quiz, True-or-False quiz, This-or-That quiz (with images), Buzzfeed quiz, Assessment quiz, Viral quiz, Scored quiz, Knowledge quiz, Multiple-Choice quiz, IQ test, and many many more quiz types.
Best Quiz Plugin for WordPress
Use the «Custom Form Fields» tool to ask for user personal information. Ask for an email, and name before the quiz starts. Besides this, there are 5+ more additional custom fields that you can add. By collecting personal data of your customers, especially their Email addresses, you can create strong Email marketing. As I have formerly mentioned, in the Sales Funnel stages Email Marketing plays a crucial role.
Get quick and real-time results once a responder submits the quiz. The results page provides each quiz taker with an individual message. In addition, you can set different result messages, redirect them to the needed URL, and set product images. This is the best «Lead Generation» tool.
It is worth mentioning, that with WordPress quiz plugin you can boost your web user traffic to a higher level. The quizzes on your web platform will not only entertain your consumers but also lead them to purchase the product.
The «Show Message According to Results» feature will generate different messages based on the passed quiz results. You can divide the max score to as many intervals as you need and add to them a curresp9onding message. The Quiz Maker plugin’s third-party integrations will become your must-have marketing tool. With the WooCommerce Third-Party Integration, you can create a Product Recommendation quiz and offer the best to your customers based on their needs.
In a nutshell, WordPress Quiz Plugin provides you with numerous advantages. Entertain your web visitors, make your users stay longer on your web page, boost the user traffic, generate more and more leads, engage your consumers and make them want to purchase your product, build Email Marketing and stay on top of the mind of your customers.
Best Survey Plugin for WordPress
The Survey Maker is a plugin that helps to get real-time feedback and hear the real voice of your website visitors. With the best survey plugin you can generate questionnaires like; Customer-Satisfaction survey, Anonymous survey, Survey with LogicJump, Conversational survey, Survey with Conditional Results, Event-Planning form, Paid survey, and tons of other survey types.
Survey Forms are the most effective method to learn about your potential purchasers’ expectations. With the «Send Mail to User» functionality you can not only make the participants feel special but also monitor and track your users. Questionnaire Plugin for WordPress will assuredly target the right audience for you.
Have you ever thought about the idea, that asking repetitive questions may force the responders to leave your web page? Surveys via LogicJump will provide each responder with an individual experience. Moreover, with this type of survey, you will learn more accurate information about the survey takers.
The best funnel marketing tool is a survey with conditional results. Add as many conditions as you need and VOILA your survey with personalized results is ready to funnel to your target. This type of survey is the best for selling products and leading your target to the right audience for you, as well as leading them to a certain action.
To Sum Up...
The main purpose of the Sales Funnel is to relocate your target audience into a group of purchasers. This method will demonstrate each point when the audience interacts with your brand before buying it. You will have more detailed info about your consumers. As a result, you will make successful sales. In a nutshell, define your audience and analyze audience behavior.
In a process of building a strong Sales Funnel marketing the WordPress Quiz and Survey Plugin will become your must-have tools.
