There is a high demand for cleaning services right now. Homeowners are becoming more aware of the importance of securing a healthier living space for their families.
Cleaning companies play a big role in this since they have the right tools and expertise for the job. If you own a cleaning company, it shouldn’t be difficult to find homeowners who need a lending hand.
You still need to make sure your business can compete with other cleaning companies in your area and generate a steady stream of customers. Apart from building a presence on social media, you also need to create a website that gives more information about your services and boosts your local visibility.
If you haven’t built one for your brand yet, consider these tips to setting up a website for your cleaning business:
Set Up a Clear Plan
What would you like to achieve with having your website? You will have to consider that building one costs time and money. Without having a specific plan and a set of goals in mind, you could end up wasting resources on a website that won’t generate the results you want.
For this reason, start by knowing what you want to achieve. Will you be focusing on spreading brand awareness? Would you like to provide the local market with an easy way to book a cleaning service?
It matters to know your objectives so you will know the next steps to take and the best components to include in your website.
Find a Great Hosting Provider
Now that you have laid the foundation of your website, you need a web host that can help bring your concept into reality. However, picking a web host isn’t something you can pull off right away.
Numerous hosting providers can set up the necessary plugins for your website. You just need to select one that matches your objectives as well as your budget.
Not all web hosts align with the goals of your business. To be sure, look for one that’s reliable and secure. Focus on getting one that guarantees optimized speeds and a pricing plan you can afford.
If you are not sure which web host to get, you can check reviews or get recommendations from business owners you know. That way, you won’t have to guess which one can carry the features you want to add and provide the kind of experience your customers need.
Know the Components You Need
Based on your objectives, you will have to determine the features to include in your website. There are tons of possibilities to consider, but since you are in the cleaning industry, you can start by adding a booking form. In this case, you can opt to include scheduling tools like Launch27 or ZenMaid. These tools allow you to design booking forms that are easy to use so your customers can schedule a cleaning service without any hassle.
In addition to a booking form, you should also include a price calculator which helps customers check how much they will have to spend before booking a service. Another feature you can add is a photo gallery that shows your staff in action. If you want your site to generate leads, consider a newsletter subscription form that lets you capture the information you need from visitors who are likely to convert.
If you are not sure what features you will need for your website, try to look at your competitors and see how they structure their websites. Take note of the features you could add to your website so you will be at par with everyone else.
Keep Your Brand Identity in Mind
Your website serves as the extension of your brand identity, so it’s important to incorporate the elements of your branding. That means you will have to include your brand colors, brand personality, and logo on every webpage.
Depending on the website builder you are using, you will need to look for a theme that matches your brand identity. For instance, if your cleaning business serves luxury properties, find a theme that’s simple yet elegant. On the other hand, you can pick a more casual theme if your brand is family-oriented.
With a brand-consistent website, you will be able to build familiarity among homeowners who could be thinking of signing up for a service. Just make sure to come up with a great brand story on your About page so you can humanize your cleaning business and build an emotional connection with your audience.
Look for a Website-building Platform
Apart from a hosting provider, you may need to look for a platform for designing your website and adding the features you need. For this, you may have to look for the best website builders that cater to the cleaning industry.
WordPress is often the platform of choice because of its versatility and reliability. It’s perfect for cleaning businesses that want a professional look. Then again, using WordPress requires a great deal of time to master. Fortunately, some platforms can ease up the process. then Wix and Squarespace are worth checking out. Their drag-and-drop interface lets you customize your website without the need to learn code.
When choosing a website builder, you will need to keep your goals in mind. If you want a seamless experience for your customers, pick a builder that already has the features you need. In case you want your brand to stand out, look towards a highly customizable platform.
Create Great Content
Before launching your website, you need to come up with content that’s engaging and educational. Consider writing a great headline for your homepage and providing more information about your services. Balance out the text by adding high-quality photos or graphics.
In addition, you can also manage a blog that contains home cleaning tips. You can go even further by uploading videos and other resources that can add credibility to your cleaning business.
Do you want your cleaning business to thrive? Consider a website that can position your cleaning company front and center.
