What is Experience Design?
Experience design is about creating a holistic concept of how the user will perceive and use your product. It includes not only the functional aspect (what the user will do) but also the sensual aspect — what emotions they will have. Thus, it not only solves the technical problems of customers but also fulfills their deepest values.
Great design can completely change an industry and build a whole new understanding of certain offerings. A good example is Airbnb, which has an impeccable comprehension of what travelers want. Experience design cannot be tied to a single detail or feature — it must anticipate all user steps. This makes the technique quite complex and requires testing, but the final result can bring you a lot of profit.
Essential Components
Experience design is a complex discipline that requires a lot of knowledge in different areas. In general, the process of constructing user experience can be divided into three large stages:
- Research is important for awareness of the current user experience. We need to know the motives of the target audience, their behavioral patterns, and their goals.
- Interaction design. Obviously, the use of a commodity should not cause difficulties or unpleasant emotions. The designer must think through every detail and ensure a pleasant experience.
- Visual design. The interface of your mobile application or the appearance of a physical object must be impeccable and meet the tastes of the target audience.
Basic Steps
Experience design is not some vague concept or meaningless creativity. There is a certain step-by-step technology that allows you to design a new user experience. There are several interpretations of it, but here, we will indicate four main steps:
- Empathy. Without a deep understanding of how people feel, you won’t be able to create a quality product and smooth experience. You need to abandon your paradigm of perception and see the world through the eyes of your clients.
- Brainstorm. Based on your understanding, try to sketch out as many useful ideas as you can. Do not limit your imagination and do not be afraid of crazy ideas. If your thoughts come from a human perspective, the process is going well.
- Making a prototype. Any product starts with a prototype, then it needs to be brought to the MVP, and only then the final result is released. Try to prototype quickly and don’t cling to perfection — it’s just material for the next step.
- Test your hypotheses. Gather focus groups, gather feedback on prototypes, and collect information for future improvements.
Remember that design is an iterative process. You make a prototype, test it, and get new observations and new ideas. Progress never stands still, and it may take several cycles to create a brilliant product. You can go through all these stages with Trinetix, one of the best providers of this service.
How Experience Design Can Help Your Product?
One of the biggest problems in today’s world is unrealistic expectations. If you manage to comprehend your target audience and their desires, you can design an experience that will surprise and delight them. So, your product can become a real bestseller in the market.
A superb product will sell on its own, and great impressions and reviews will help promote it. What’s more, since experience design focuses on the person, you’ll be more likely to build strong, long-term relationships with your customers. The reputation, in turn, will contribute to the promotion and growth.
Conclusion
If you don’t want to be just a good company on the same level as the majority, you have a tool to help you rise above. Experience design is the production of the entire process of user interaction with your products, including their feelings. Focusing on people as the main source of ideas will make your business successful, and your products — mega popular.
