[vc_row][vc_column][vc_column_text]SEO is taking over. 1.2 trillion searches occur on Google every year! However, this doesn’t mean that you can quickly get site visitors. You need to consider the sheer number of websites that are present online. Considering that Google changes its algorithms at least more than seven times a year means that attracting customers to your site is not easy. Only those that achieve a high SERP manage to make the cut in the eyes of the potential audience.
WordPress is an excellent platform to support your website. However, just like other platforms, here too investing in SEO is essential.
Here is why SEO is a must for your WordPress supported website.
Keyword Drives Traffic Through a High Ranking
WordPress can ensure the quality of your site. However, the content is something you need to work on. Just because you have a WordPress website doesn’t mean you will get a high SERP. In fact, keep in mind that there are various other similar websites like you who are supported by WordPress.
To beat them and all the other potential competitor sites, you must employ SEO. SEO drives traffic to your website. How does it do so? Via optimizing your content by adding the right keywords.
Keyword research must be one of the most important aspects of SEO. Your website doesn’t just need to rank high. It needs to rank high for the right keywords. When you invest in an SEO company, they carry out keyword research for you that allows you to choose high performing keywords.
Like various other methods of SEO, like link building and code and structure optimization, keyword research is known to reap fruits in the form of increased traffic. This holds true for WordPress website as well. Invest in an SEO and Link Building company to see visible improvement in your search engine ranking.
It Helps Build Credibility and Expertise
WordPress allows you to create a website that is marked by a fast loading speed and a smooth interface. However, the question arises whether this is enough.
What else matters apart from user experience and having a fast performing website? Well, your brand image does. And while having your site built on a quality platform is a great start, it is just that- a start. There is a lot that you need to do to build the image of your website.
And SEO can be immensely helpful for this. Two aspects of SEO help in this: content creation and link building. The former helps establish the credibility of your website by letting customers know that you know your industry and service well. You can write blog posts on your site or write guest posts, and both will help establish you as a credible brand who are aware of the ins and outs of their industry.
However, even building credibility isn’t the end goal. Instead, you can push it further and make yourself appear as an expert in your field. A great way to do this is by link building and citations. Both Google and site visitors deem those websites high in regard which have quality backlinks.
WordPress Makes SEO Very Easy
Another reason why you need SEO in your WordPress supported site is that it is a lost opportunity if you don’t do it. Why do we say so?
This is because WordPress makes SEO quite easy to implement. Here is how it does so.
Editable Permalinks
The URL of your website is referred to as permalinks. While in some platforms you can’t edit them, in WordPress you can! You can easily alter the URL via visiting the settings of the platform. Give it any format you like. How does this help SEO? Well, permalinks are known to affect your search engine ranking. By including keywords in your link, you can boost your SERP.
Moreover, you can increase your CTR rates by having catchy and exciting URLs. However, while you are it, make sure you don’t overdo it with the editing. Don’t alter your URL again and again as it may damage the consistency of your brand image.
Automatic Metadata Addition
Other key ranking factors include meta descriptions and tags. It is essential to add both in each content you write. They must be present on all the pages of your site. Including the right keywords in this description also help your ranking. On WordPress, you can automatically add metadata to your content. To do so, all you need to do is add any one of the many SEO plugins available on WordPress. Even if you do it manually, the process is marked by ease.
The SEO title and the meta description are two major ranking factors. You need to add them to almost every post and page of your website, including the targeted keyword in the metadata which can improve your position significantly.
Optimizing Images
WordPress also lets you optimize your images. That’s right. Content optimization isn’t the only thing that matters. Anything and everything on your website need to be optimized. Think of it this way. When people search for relevant keywords in the image category of Google, if your website image pops up, the chances of them going to your website increase.
How can you ensure that your images pop up in a respectable position in the image section? Through SEO. Here, you must alter the file name of your images to include the keyword. You must also make sure that the photo quality is excellent.
WordPress helps with the former. To optimize images on it, all you must do is edit your image and fill the “Alternative text” option to include the keyword.
Conclusion
These three reasons are enough to showcase the importance of SEO for all websites. If you have a WordPress supported site, make sure you invest in SEO. There is no other way to get a high ranking on search engines![/vc_column_text][/vc_column][/vc_row]
