You want to boost organic SEO traffic, and you come through a lot of ideas like:
- Make good content.
- Design your website correctly.
- Optimize your website.
Honestly, are these ideas helping? They’re as vague as learning a car by merely watching it. How do I make good content and optimize my website? What’s the definition of proper designing? Seo techniques should be concise and give brief ideas on how to drive organic traffic.
In this post, we’ll put the conciseness on the table so that fewer people ‘hit the back button’ on your website. Let’s quickly check these SEO techniques:
Your Meta-description and Title Are Not Compelling Readers. Fix Them Up for Better CTR
Let’s say you’re ranking for a keyword. Will that give you the desired traffic? What’s the point of ranking when people are not clicking through your website? Fewer clicks = low click-through rates (CTR).
What could be the possible reason for low CTR?
- Your title is boring.
- Your meta-description is not clear.
And improving on these aspects shall get you clicks.
Here’s how you can write strong titles and meta descriptions:
- Make visual imagery with your claim.
Example: What would you prefer? ‘Five reasons why disinfectants help your child rolling on the floor or get disinfectants for your racks?’ Of course, the first one is more catchy and creates a mental image, thus inviting clicks.
- Use your USP. Uniqueness sells.
Example: What if you and your competitors sell the same beverages? And you can’t think of a unique idea to present? Analyze your competitors carefully.
There are always a few things that your rivalries don’t mention.
Umm.. like ‘steam bottle wash, or anti-chemical packaging.’ Market your blog around these unique concepts and nail your title and description, adding these elements.
- Sell benefits.
No one cares what you’re selling. Consumers care what you’re offering with your products or services.
Your title and meta-description should resolve real-life problems.
For example, titles like ‘128 gb mobile phone with quad-core processor’ might not help your readers. But ‘save 1000 songs and 250 movies in your pocket’ clarify the benefits of your products.
- Keywords are important.
Your readers are searching for specific keywords because they want to have information on it.
You can’t go onto ranting your titles and meta-description when they’re not even searching for you.
Example, ‘best lawyer in Florida for car accidents,’ should invite more searches than ‘a tall-handsome looking Florida attorney who helps pink cars getting claims.’
Some of Your Web-pages Underperform. Get Them Internal Links, if Not External Backlinks
Not all web pages are equal. Some may do reasonably well, while others may be killing the authority of your page. No, you don’t delete those web pages. You can enhance these underperforming websites by adding them as internal links around crowded web-pages.
Many people believe that linking your websites internally, ‘yeah like Wikipedia does (those blue-colored links),’ attracts crawlers’ attention, which drives organic traffic.
Here’s how you can boost your underperforming website:
- Silo structure your site.
Organizing your content based on their relevance is silo structuring your website. It’s a way of grouping your content.
For example, if your web page 1 is performing well, put it at the top of the hierarchy and club all other contents that revolve around it. Find the most suitable underperforming page that you want to boost.
You need to internally point all the suitable places on the website that will link to this page. Use tools such as Ahref and SemRush to find the topics that you want to boost.
- Create lots of content.
Ideally, this should be the first step, but we are happy to state it second. Content strategy is the key to internal linking. To go deep into internal linking, you’ve to create a lot of content.
Remember the Wikipedia page! You can find blue links with almost every line. That brings more authenticity.
- Write your anchor texts in a way you had to explain it to a blind.
If Google bots were to be blind, how would you explain your content? Nah, not linked images.
They don’t see clearly. You need a language bots can interpret. Alt or anchor texts are the braille language for crawlers.
To manage the internal structure’s content theme, just write natural-looking alt tags and link the underperforming websites with it.
You're Failing to Get Backlinks for 'Money Pages.' Use the 'Middleman Method'
Getting internal and backlinks for general web pages is thinkable. But having these links pointed towards our main money pages seems next to impossible.
Think of this way: your product pages, affiliate pages, landing pages, etc. don’t get links. Why should anyone link to these money minting pages?
But you want them to rank too. Leaving would not show them up when needed the most. But there are solutions to everything. Middleman method is one such solution that will get the ball sailing of your monetizing page.
Here’s how the middleman method looks like:
- Create a blog post or creative or video that’s related to the information on the monetization page.
- Have lots of links on them.
- Add suitable money pages on these blog posts as internal links.
There you go! The middleman blog got all the necessary traffic, and all the internal links, including your main landing pages, got authority with it.
The Pages that Were Doing Well, May Have Succumbed Today. Update Them
You might think that posting content and getting them ranked are enough, and your job is over. But Google has other plans. It can’t see you warming your bench. Not at all! If you’re not updating your content, you may lose your top-tier position in the SERP.
The pages which have been doing exceptionally well today may not show in the top 10 tomorrow. What do you do? Refresh the existing content!
Ask yourself— what’s important? Selling more mobile phones without having any service guarantee? Or selling and serving customers at the same time? Of course, any sane brand would go for the second one.
Similarly, refreshing your old well-performing content is more important than creating the new ones rampantly. You want to be doing well on what you’ve invested rather than investing in the same mistakes.
Here’s how you can update your content:
- Work on 1:3 rule. Apply trial and trusted methods on old blogs.
Let’s be clear. Any changes in the Google algorithm affects the SEO of the old posts. So, you want to be fixing the ones that were posted 3 to 6 months ago.
You may ask how many blogs do you need to fix? Maintain 1:3 rule. For every new blog post, update three blogs from the archive.
One quick way to address the problem is working on features like Site Explorer, and finding how your traffic curve is behaving if the curve is getting steeper like a waterfall— time that you experiment around these blog posts.
- Take help from Google analytics.
Why not ask daddy himself how your performance on the stage was? No one knows better than Google how your contents are performing.
You can filter the organic traffic details on Google Analytics. The web tool helps in comparing last month’s traffic with the best month. Gain critical insight from the sorted result that describes the most significant traffic drop first and act on it accordingly.
You're Not Using the Power of Unlinked Mentions
Unfortunately, some websites mention you but forget to link. It’s a quality backlink missed! And of absolutely no use to build your authority.
And how do you know that these mentions exist? That makes it even difficult for you to make use of these unlinked mentions. But there are ways to convert these mentions into quality link pointers. Here’s what you can do:
- Use tools like a content explorer to search the unlinked mentions.
It’s one of our favorite tools. Fortunately, it exists. The tool reflects the entire list of all the web pages that have mentioned your brand but forgot to link.
You can search and reach these web pages and request them with a quality email body and clickable CTR.
For example, ‘Hey! Thank you for mentioning our brand. Your business looks helpful and kind. Can you kindly link our mentions so that visitors can reach our site?’
Again, the content of your email matters. We intend to have our mentioning linked. It’s more of a request than an order. A good email writer should be able to siphon you some of the ‘authority’ from these websites following to yours.
- Reverse engineer your social media profile
People just link to your social media pages like Twitter or Facebook instead of your original website.
That’s not giving the right authority your website deserves. You want people to land on your site more than your social media account.
When you see these swapped links— consider having words with the concerned accounts and get it rectified with a soft-request body copy.
Here’s the example: ‘Hey (name)! We browsed through your twitter profile, and it looks fascinating. Thanks for mentioning our links too. But there has been a probable glitch in linking to our account. Maybe, you’ve linked our name with the wrong profile. Would you consider re-swapping so that our visitors reach our site? Thanks in advance.’
The Conclusive Argument— Getting the SEO Technique Right Is More Important than Performing it for the Sake of Performance
Making your mind for improving the SEO of your website is one thing; executing it right is another. Updating your SEO techniques won’t help if you’re not doing them right.
Consider hiring professional SEO services to stay right on the money with organic SEO services.
