One of the best CMS tools in the sphere of marketing, most successful businesses claim that they owe their success to WordPress. It won’t be wrong to say that WordPress is a one-stop solution to most of your business-related problems. From website optimization to building the interface of your blog – WordPress has all the answers for you. According to a research in 2016, WordPress had a record of 187 million page views in a day, and ever since then, business owners have not left any stone unturned to tap the potential of this tool. Moreover, WordPress can handle an enormous amount of traffic on a daily basis and has been ranked at the 39th position in the Alexa global website ranking.
If you want to reach the zenith that is home to the most successful businesses, then I suggest that you start giving importance to this tool and use it to its optimum. Every business owner uses WordPress these days and you should too! To help you gain an edge over your competitors, I have listed the best 14 shortcuts that will help you to build your business!
14 WordPress Tactics to Boost Your Businesses
Are you looking for cost-effective ways to promote your business? Given below are a few tips that that will help you to make the most of WordPress:
Customize Your Website
Personalization is the key to get the best results for your website. After you install WordPress, the first thing you must do is go to General Settings located in the WordPress Admin dashboard. Change the most basic configuration settings to customize your website for the target audience of your site.
Play with the Titles
Did you know that the readability score of your blog depends on the title? Google and other search engines use the title to rank your site. Make sure that your title is SEO optimized so that users can find your site easily. If you want to get a higher SERP, keep the title within 65 characters and do not forget to use the keyword.
Get a Cache Plugin
Website crashing can be the sole reason behind a high bounce rate. If you want to prevent your users from leaving your site, then you must install a cache plugin to keep your site up and running smoothly. The cache plugin will also improve the loading speed of your site and provide a rich experience to your visitors.
Optimize the Images
Images enhance the quality of your content by making it visually appealing. So, make sure that you optimize the images that you use in your site. Use HD quality pictures, but ensure that they are lightweights. Not only will this boost the speed of your site, but it will also improve your SEO remarkably. Use the keyword to name the images appropriately and use the correct size of 300 x 300. You can use WP Smush.it to get the most out of your images.
Keep it Clean
The more themes saved to your drafts option, the bigger is the size of your database. WordPress has a “trash” feature using which you can easily delete comments, posts, and pages. So, if you have any unused themes, simply go into the themes section in Appearance, select the one that you are no longer using and click the trashcan option to delete it.
Schedule the Backups
If you do not want to lose valuable information, just schedule a backup for your site to store all the important data and posts that you have made using plug-ins like Backup Scheduler or BackUpWordPress. You can even schedule your posts and post them on a future date when you think you won’t be available. With the schedule-later feature, you can also republish older posts.
Clean Up the Clutter on the Sidebar
Since search engines heavily discount site-wide links, you need to ensure that it does not mess with your site’s raking. If you want to see your website in the top, you need to get rid of the disorganized sidebar. Replace a loaded sidebar with two sidebars instead. Dedicate one for the homepage while the other sidebar can repeat on the other subpages.
Do Not Forget to Install an SEO Plugin
If the content is the king, SEO is the king’s hand! To make sure that your WordPress website is optimized, make sure that you install an SEO plugin for your website. WordPress SEO by Yoast can be a great option to serve the purpose. Although the plugin cannot boost your search rankings, it will definitely improve your SEO efforts by enabling you to select relevant keywords that are more effective and help you to craft content that is more informative.
Use the Social Media Widgets
Business owners make the most of the advantages that various Social Media platforms have to offer. But again, crowding your website with social media buttons isn’t a wise thing to do. The widgets, when used in abundance, can slow down your site. So, it is crucial to use the right buttons instead of overcrowding your web pages. Make sure to include Facebook and Twitter as these are the favorites when it comes to sharing your contents and posts! Use the social media buttons only for the networks where your target audience spends most of their time.
Invest in a Content Delivery Network
Having a CDN attached to your website can help you control the server activities on your website. “The CDN provider generally copies a website’s static content to its servers, so that when someone lands on your site, the static content is delivered from the server closest to him or her”, says Emily Harts, Content Marketing Manager for coursework help.
An Antispam Plugin is a Must
Spamming comments are not only annoying and obstructive, but they can also harm the reputation of your company. If you do not want a low rank on Google or other search engines, then avoid spammy comments with untrusted links by getting an anti-spam plugin for your website. A personal favorite, I would suggest that you install Antispam Bee to deal with the problem.
Make an Editorial Plan
Maintaining a website on WordPress calls for management. If you are finding it hard to stay organized, feel free to use an editorial calendar to schedule your posts ahead of time. A plugin like an Edit Flow will allow you to create a detailed editorial calendar and will also allow you to monitor comments and view the status of posts in an organized manner.
Build an Email List
While an email list is a great option to reach your targeted audience and increase your revenue, you need to make sure that you choose an email marketing service that can seamlessly do the job for you. Start by choosing a service like MailChimp and then integrate email subscription form onto your WordPress site. You can even go for an efficient and smooth-running plugin like OptinMonster along with contact forms and floating footer bars.
Add New Users
The complexities of WordPress can make it hard for you to handle the website all by yourself. From managing the website to writing/editing daily posts – the process needs more than one person to handle the entire process. You can deal with this problem by simply adding other people to the admin board. All you need to do is fill out the form in the Users Add New section on your WordPress Admin page and give a role to the person from the options provided.
WordPress is a complicated tool, and plugins is definitely the best way to improve your WordPress site and boost your business. But again, make sure that you download plugins with correct codes. Moreover, it is important to learn how to manage multiple plugins together. With the 14 tips mentioned above, I am sure that you will be able to make the most out of WordPress and take your business to new heights of success. I wish you and your business all the luck!
Do you have any other tricks up your sleeve that you want to share? Comment and let us know!
