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Essential Steps for Testing and Launching Your App


Did you know that 88% of mobile screen time is spent on apps? No wonder app development has been snowballing recently, and you’re probably part of the hype too: it’s fun, profitable, and simple. But the process? Well, it’s another story because, despite the rising popularity of the industry, some developers still fail to test and launch their apps properly. 

This article is here to spare you from the same mistake; read on to learn more.

What Is App Development?

Before diving immediately into the steps, you must know what app development is.

App development is the practice of creating software applications that run on devices such as smartphones, tablets, and computers. The process typically involves numerous stages, including design, development, testing, deployment, and maintenance. Before a new app hits the market, it must be tested thoroughly to ensure its functionality and usability before it goes live. To do this, you can use web application testing tools to double-check for any errors.

When developing an app, one must consider the target audience, the platforms on which the app will be available, and all the required features. Keeping up with technological changes is crucial to ensure the app remains relevant and up-to-date. For example, if you’re launching a virtual room design app, it’s important to prioritize the visual design of the app to ensure it’s user-friendly and visually helpful for the user. Deciding what service you want your app to provide before development is essential so you can hire specialized app developers in those niches accordingly. 

Another factor to consider is user experience. Designing an intuitive interface that makes it easy for users to navigate and access information is critical for creating an enjoyable overall experience. You should also consider making the app attractive and engaging, for example, by using colorful graphics or 2D animations where appropriate, or deploying chatbots to increase your company’s service level.

It’s also worth noting which platforms your app will be available on. Most developers create apps for both iOS and Android. Still, consider Windows and other operating systems.

Finally, security should be a top priority when developing any app. Ensure the app is secure from malware or hacking attempts and provides user data privacy. This will give users confidence that their information is safe with your app.

What Are The Different Types of App Development?

app development

Now that you know what it takes to develop an app. You can decide what kind you want to build. 

Native App Development refers to applications designed for one operating system or device (iOS or Android). Native apps are usually considered faster and more reliable. They have access to specific functionalities such as cameras, Bluetooth, etc., which gives them a higher level of usability than other types. 

This type of development requires expertise in both software engineering and design – developers must be well-versed in the programming language and framework associated with the platform and have a strong understanding of user experience design principles.

Here are some pros and cons of using native app development:


  • Faster and more reliable than other types of app development
  • Access to specific functionalities (camera, Bluetooth, etc.)
  • High level of usability


  • Requires expertise in both software engineering and design
  • Platform-specific – not compatible with different systems or devices
  • Time-consuming as developers must create two versions for iOS and Android platforms

Cross-Platform App Development involves creating an app that can be used on multiple platforms (e.g., iOS, Android, Windows). This type of development requires expertise in languages like HTML5, CSS3, and JavaScript, which are universal across different devices and systems. 

Cross-platform apps usually take longer to develop due to accommodating various operating systems. Still, they can potentially reach a wider audience than native apps.

Here are the pros and cons to consider for cross-platform app development:


  • Reach a wider audience
  • Compatible with multiple platforms and devices
  • Requires only one version of the app


  • Time-consuming to develop due to having to accommodate different operating systems
  • It may be slower than native apps as it has to run on multiple platforms
  • Access to specific functionalities may be limited compared to native apps

Hybrid App Development combines elements from both native and cross-platform development – this means one codebase is used for all platforms but still has access to devise features such as a camera and accelerometer. 

This type of development is best for apps that don’t need to be as advanced as other apps, such as those with simple designs or small functionalities; however, even though the codebase can be shared across platforms, there may still be some limitations in terms of performance.

Evaluate its pros and cons here:


  • One codebase for all platforms
  • Access to device features such as camera and accelerometer
  • Quicker development process than native or cross-platform apps


  • Performance may be slower compared to native apps
  • Limited access to certain functionalities due to one codebase used for all platforms
  • Can’t provide the same level of user experience as native or cross-platform apps

Web App Development involves creating an app that runs within a web browser – these are usually made using HTML5, CSS3, and JavaScript and can function on any device with an internet connection. 

Web apps have limited access to device features. Still, they are usually easier to deploy than native or cross-platform apps because they don’t require individual downloads.

Here are the pros and cons when working on web app development:


  • Easier to deploy and test than native or cross-platform apps
  • It can be used on any device with an internet connection
  • No need for individual downloads


  • Limited access to device features
  • User experience may not be as smooth compared to native or cross-platform apps
  • Performance can be slow due to the amount of data transferred.

Finally, Progressive Web App (PWA) Development combines features from web apps and native apps. This type of app can be accessed through a web browser or downloaded as an installable app. PWAs are fast, reliable, secure, and can work offline. They have access to devise features but don’t require individual downloads, making them easier to deploy than other types.

Consider these pros and cons when using progressive web app development:


  • Fast, reliable, and secure
  • Access to device features
  • Can work offline
  • Easier to deploy than other types of apps


  • Limited access to certain functionalities compared to native or cross-platform apps
  • Performance may be slower due to the amount of data transferred

Choosing the correct type of app development for your project is essential to ensure you create a successful product. When deciding, it’s important to consider factors such as budget, timeline, and desired result to determine which option is most suitable for you. 

The Benefits of Testing and Launching Your App Properly

Understanding the importance of testing your app is key, because it’s ultimately the reason why you’re doing it. You can’t just dive into it without clearly understanding your goals, so without further ado, here are the top benefits we’re aiming for:

  • Increased User Experience: By thoroughly testing and providing all bugs are fixed before launch, you can guarantee users a positive experience with your app. This increases the chances of users returning and recommending it to others, leading to more downloads and better user engagement.
  • Higher Quality Product: When testing an app, you can identify any issues or areas where improvements can be made, leading to a higher-quality product. Poorly tested apps tend to have many bugs and glitches, resulting in unsatisfied users who will go elsewhere.
  • Reduced Costs & Time: The cost of fixing bugs after launch is much higher than if they were set in the development stage – therefore, properly testing an app before launching can save money and time. This also leads to a faster launch, as any bugs or issues can be identified early on, reducing the time it takes to get the app ready for market.
  • Increased Security: This is one of the most crucial factors for consumer trust. Properly testing an app before launching increases the chances of identifying any security flaws and ensuring data is secure from hackers and malicious parties.
  • Improved Performance: Testing allows developers to identify areas where performance can be enhanced to ensure users have the best app experience. This includes ensuring features are working correctly and that loading times are fast – all things that will affect your app’s reputation.

Essential Steps for Testing and Launching Your App

Research & Plan:

Planning what needs to be done before beginning any development work is essential. This includes assessing your current resources, researching potential competitors, understanding user needs and preferences, and meeting all legal requirements. All this information will help inform your development process and ensure the app is built to meet user expectations.

  • Identify your app’s purpose: Before you start building your app, it is important to take a step back and identify what exactly you are trying to create. Ask yourself why are you creating this app? Are you going to localize your app for a multilingual audience? Think about the end goal for developing the app and determine how it will add value to customers
  • Gather feedback from stakeholders: Talk with the stakeholders that will be affected by the development of your app. Get their valuable insight on what features should be included in the final product, as well as other useful resources like data, technology or platforms that may help during the testing and launch phases. 
  • Conduct an audience survey: After identifying your user base it is important to gain user feedback on what features they would like to see in the app. Utilize your current customer base and any other similar audiences you can find, to get an understanding of what their needs are from your app.  
  • Review competitors & market trends: Check out the apps that are similar to your idea within the same industry; analyze what makes them unique and how it could help develop an even better product for users. Also, look into any market trends or changes that could affect the development of your app. 
  • Create a timeline: Establish a timeline for when certain aspects of developing and launching the app should be completed by. This will help keep everybody involved on track while creating milestones throughout the process.
  • Set a budget: Determine the overall cost of creating your app by researching and deciding how much money you are willing to invest into the project. Consider all expenses such as development, marketing, technology and testing costs. 
  • Design an MVP: Create a Minimum Viable Product (MVP) that will include the most important features for users. Start with the core components that are absolutely necessary to ensure function and develop from there; this will help make sure you keep within your timeline and budget goals. 

Design & Develop:

Once you’ve researched and planned the process, it’s time to start designing and developing the app. This includes creating wireframes and prototypes to understand how the final product looks and feels. During development, continually test features to identify any issues early on.

  • Define Your Goals: Before you start designing or writing code, you need to define the purpose of your app. Consider who you want to target with your product and what goals they need to accomplish in order to be successful users. Once you have identified these goals, use them as a guide when making decisions throughout the design and development process. 
  • Sketch Out Your Design: Now that you know what kind of app you’re trying to create, it’s time to start sketching out your design. Use a whiteboard, paper, or other tools to create detailed sketches of how the app should look and function. Make sure that you are including all of the features and functions that were included in your goal definition. 
  • Develop a Prototype: Once you have completed the initial design sketches, it’s time to turn those sketches into an actual prototype of your app. This can be done with various tools depending on what platform you’re targeting (i.e., iOS, Android, etc.). The prototype should contain all of the same elements as the design sketches but should also include some interactive components so that users can test out the functionality of the app before development begins in earnest.  
  • Test the Prototype: After you have created a prototype of your app, it’s time to start testing it out. You can use various types of user testing methods to find out what works and what doesn’t work with your design and functionality. This is an important step that should not be skipped as it will help you refine the product before development begins in earnest. 
  • Develop the App: Once you are satisfied with the prototype, it’s time to begin developing the actual application. If possible, try to use a platform-specific language like Swift or Objective C for iOS development and Java for Android app development. Make sure that all of the features included in your initial goal definition are implemented correctly and tested extensively throughout the development process. 

Test Across Multiple Devices:

Testing across multiple devices is essential as it helps identify any potential problems with different screen sizes or operating systems. Make sure to use both physical devices and terminal emulator/simulator when testing – this way, you can be confident that your app looks great and works correctly regardless of device.

  • Test Early and Often: Start testing early on in the development process and continue doing so until you’re ready to launch. Make sure that you test the most important features of your application first and then move on from there.
  • Establish a Test Plan: Before you begin any testing, make sure that you create a comprehensive plan which outlines what tests need to be conducted as well as how they should be conducted. This will help keep everything organized and efficient.
  • Choose Devices: Start by selecting the devices that you would like to use for testing. Consider the different operating systems, screen sizes and resolutions, as well as the hardware capabilities of each device.
  • Build Test Versions: Create test versions of your app that can be installed on each device so you can easily make changes when necessary. Make sure to keep all versions organized so it’s clear which one is being tested at any given time.
  • Perform Usability Tests: Conduct usability tests to make sure that users will be able to interact with your app in an intuitive way. Make sure you consider how easy it is for users to navigate, input data, and access features within the interface design.
  • Conduct System Tests: Carry out system tests to check for any bugs or glitches that may occur. Make sure to test the app in different scenarios such as low memory, lack of connectivity, and different API levels.

Prepare for Launch:

Before launching your app, it’s crucial to ensure everything is in place – from marketing materials such as screenshots and videos to setting up user accounts and preparing any content that will be included in the app. Ensure all legal requirements are met before launch, too – this includes ensuring all necessary permissions have been granted.

  • Gather Critical Information: Prior to launching your app, you must gather all the necessary information and resources needed for a successful launch. This includes verifying the technical requirements of any mobile stores where you plan to distribute the app and determining what type of promotional material will be used (such as screenshots or videos). Additionally, it is important to consider how updates or new features will be added once the app has been launched. 
  • Set Up Your App Development Environment: Next, set up your development environment so that any necessary changes made to the code can be tested and deployed properly. This includes making sure you have the right tools and software installed, as well as establishing a workflow for development and deployment.
  • Choose an Appropriate Platform: Depending on the purpose of your app, there may be multiple platforms that it can be made available on. Research which platform is best suited for your particular type of app, taking into account factors such as cost, potential user base, and technical requirements. 
  • Develop Launch Content: Now you must create content to promote your app launch that will help draw attention from users and encourage them to download your app. This could include creating engaging videos or graphics, writing detailed descriptions about the features of your app, and so on. 
  • Set a Release Date and Notify Users: Once you have gathered all the necessary information and resources for your app launch, you can now set an official date for when users will be able to download it. Additionally, make sure to let your existing user base know about the upcoming release in order to generate hype around the product launch.
  • Monitor Performance: After launching your app, be sure to monitor its performance over time to identify any potential bugs or issues that arise. Additionally, keep an eye out for customer feedback and use it as a source of improvement when necessary. 

Finally, before submitting the app to the store, include an End User License Agreement (EULA) in your code. This will ensure you explicitly agree with users about what they can and cannot do with the app and protect your intellectual property. Once complete, it’s time to submit the app for testing and approval from relevant app stores so others can use it.

When your app has been approved and is available in stores, remember to promote it. Create marketing materials such as screenshots and videos, share links via social media, or offer discounts to encourage downloaders – doing this type of promotion is essential if you want to reach a wider audience.

By following these steps, launching your app should be a smooth process – ensuring users have the best possible experience every time they open it.

The Top Ten Free Tools For App Development

Having the right tools to do the job can make all the difference. Here we have compiled a list of the top ten free tools for app development that will help you create beautiful, functional applications quickly and easily. These are some of the best resources available today, from design software to analytics tools.

  • Visual Studio Code: This free, open-source code editor from Microsoft is perfect for developing Windows, macOS, and Linux apps. It features an intuitive interface with syntax highlighting and code completion, as well as built-in debugging capabilities so you can quickly find and fix errors. 

“Visual Studio Code makes coding easy – even for a beginner like me!” – By Sinwan, from Metaschool.

  • Xamarin: Xamarin is a free platform that allows developers to create native iOS, Android, and Windows apps using C# and . NET. With its easy-to-use tools, developers can streamline the whole app development process while creating great-looking products. 
  • React Native: This open-source JavaScript library is excellent for creating mobile apps that look and feel native on both iOS and Android devices. It allows developers to use the same codebase across platforms and has an active community of developers constantly releasing new updates to improve the platform. 
  • PhoneGap: This free tool from Adobe helps you create mobile apps quickly and easily with HTML, CSS, and JavaScript. It also supports plug-ins to add extra capabilities, such as push notifications or media playback. 
  • Ionic: This open-source platform combines AngularJS and Apache Cordova to create hybrid mobile apps that look and feel like native products. It also comes with various UI components so you can quickly create beautiful-looking apps without much effort. 
  • Appcelerator: Appcelerator provides developers with an easy way to build cross-platform applications using JavaScript and APIs for iOS, Android, and Windows devices. Its cloud-based tools help you easily integrate with third-party services and track usage. 
  • Appery: This free app development platform helps developers create native iOS and Android apps in minutes. It comes with a drag-and-drop interface, making it easy to add features like analytics or notifications and a wide range of templates to get started on your project quickly. 
  • Corona SDK: Corona SDK allows developers to create influential 2D mobile games and apps for iOS, Android, and Kindle devices. It features an easy-to-learn Lua scripting language with built-in support for physics, graphics, and more, allowing you to create stunning visuals quickly. 
  • Kivy: This free, open-source Python library makes creating cross-platform apps on Windows, macOS, Linux, and even Raspberry Pi easy. It has a wide range of widgets that can be used to create interactive user interfaces and powerful multi-touch applications. 
  • Unity: Unity is a powerful game engine used to create games for multiple platforms, including mobile devices, PCs, and consoles. It features excellent graphics capabilities and scripting and animation tools to create fully featured 3D games easily. 

The Top Ten Paid Services For App Development

If you have a specific budget you can spend on tools, here are some paid services you can use to your advantage:

  • Appcelerator Platform: Appcelerator’s platform offers tools for building, managing, and analyzing mobile apps built with HTML5, JavaScript, and other languages. It allows a Cloud Connector to integrate with third-party services like Salesforce or Dropbox and enterprise-level security features.
  • Xamarin: This popular service helps you create native iOS, Android, and Windows Phone applications using the C# codebase. It includes everything you need to get started – from debugging tools to analytics services – making it the perfect choice for anyone looking to develop cross-platform apps quickly and effectively.
  • Kinvey: This cloud-based service helps developers quickly build powerful app backends. With its drag-and-drop interface, you can create data models and manage users quickly and securely. It also offers a library of pre-built APIs to connect to third-party services like Facebook or Twitter easily.
  • Sencha: This service provides all the tools to create compelling mobile apps using HTML5, JavaScript, and CSS3 technologies. Its comprehensive suite of components makes it easy to design rich user interfaces that look great on any device. At the same time, its robust testing framework ensures your apps work perfectly in any browser or operating system.
  • AppMakr: AppMakr helps you easily create iOS, Android, and Windows Phone applications without writing code. Please select your desired features, upload your content, and submit it to the app stores. It also includes a graphical interface for customizing apps with attractive themes and icons.
  • Mobincube: This online service allows anyone to develop native iOS, Android, or Windows Phone applications without writing code. You can create stunning apps in minutes using its drag-and-drop editor, then publish them quickly and easily to the app stores.
  • Adobe PhoneGap: Adobe’s mobile development platform helps you create native apps for multiple platforms from a single HTML5 codebase. It provides an intuitive visual environment that makes it easy to design user interfaces. At the same time, its powerful debugger ensures everything works seamlessly across devices.
  • Cornell AppLab: The Cornell AppLab offers services to help you develop, test, and deploy your apps. Its comprehensive range of tools includes an app-building platform, a cloud-based development environment, and robust analytics services that help you track user engagement.
  • Appery: This cloud-based mobile app builder lets you quickly create sophisticated iOS, Android, and Windows Phone apps. You can build your custom features using its drag-and-drop components or choose from the many pre-built templates available to get started fast.
  • Corona SDK: The Corona SDK is a cross-platform framework designed to help developers create stunning 2D applications for iPhone, iPad, Android, and Kindle devices. It includes a wide array of scripting, tiling, physics engine, graphics APIs, and intuitive deployment capabilities that make it easy to get your apps into the app stores.

Frequently Asked Questions (FAQs)


Do you have more questions? Look no further – here are some frequently asked questions that will help you learn more. 

Question 1: How do I secure my app before launching it?

Answer: Prior to launching your app, it is important to ensure that you have performed all necessary security testing. This includes penetration testing, static code analysis and dynamic application security testing (DAST). Additionally, consider using secure coding techniques such as input validation, cryptography, and proper authentication protocols. Lastly, to protect your users’ data privacy and ensure the integrity of the app experience for them, use HTTPS/SSL certificates throughout. This will help secure any data transmitted between your servers and end users.  Additionally, use a third-party email security service to protect from malicious attacks.

Question 2: How do I set up a development environment?

Answer: Setting up a development environment usually involves setting up an emulator or simulator to run your app. This will help you debug any errors that may arise to ensure the proper functionality of your app.

Question 3: How can I collect feedback from users?

Answer: User feedback is essential for improving your app before it launches. You can collect user feedback through online surveys, running focus groups, setting up a beta testing period, or even asking your friends and family to try out your app.

Question 4: What steps should I take when launching my app?

Answer: Before launching an app, you should ensure that the basics are taken care of, such as having all necessary permissions in place and providing the app is compatible with various devices. You should also create a marketing plan and consider hiring experienced professionals or marketing freelancers to help streamline the launch process.

Question 5: What automated tests should I use to ensure proper functionality?

Answer: Automated tests are essential for ensuring the proper functionality of your app. Popular automated test frameworks include Selenium, Appium, and Espresso. These tests can uncover potential bugs and check for compatibility across different devices.

Question 6: How do I ensure my app is compatible with various devices?

Answer: Always check your app on multiple platforms to ensure it works properly. It would also help to use testing frameworks such as Appium or Espresso to ensure cross-platform compatibility.

Question 7: What A/B testing methods can I use for my app?

Answer: A/B testing is an important step when launching an app. This type of testing involves running two versions of the same app and comparing the results. Popular A/B testing methods include split, multivariate, and user experience (UX) testing.

Question 8: What is split testing?

Answer: Split testing is a form of A/B testing in which two versions of an app are tested against each other to determine which one performs better. It involves making changes to the design or functionality of an app and seeing how users interact with it.

Question 9: How can I make sure my marketing plan is successful?

Answer: There are several critical steps when creating a marketing plan for your app. These include defining objectives and goals, setting up social media accounts, creating content, optimizing for search engines, and engaging with users.

Q10: What should I look for when hiring experienced professionals to help launch my app?

Answer: When looking for experienced professionals to help launch an app, you should ensure they have experience in relevant areas such as development, design, marketing, analytics, and user experience (UX). It is also essential to ensure that their prices are within your budget.


In conclusion, testing and launching an app is a multifaceted process that can be made much easier with proper preparation. Essential steps for testing and launching your app include setting up a development environment, running unit and automated tests, collecting user feedback, creating a marketing plan, using A/B testing methods, and hiring experienced professionals. With the proper steps, you can ensure that your app launches successfully. 

And if you need additional technical expertise, consider hiring a fractional CTO to provide guidance and oversight throughout the development and launch process.

If you found this blog helpful, share it with friends who are ready to start with their own app!

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