Searching for Investors Online
Some people make a living out of purchasing homes, giving them a facelift, then selling them for a profit. Some of those people also have websites, like Burlington House Buyers.
Before you start going down the path of fine-tuning your marketing techniques and taking professional photos, search for direct buyers in your area who don’t care about the condition of your home and whether you’ve even done the household chores for the week.
You may be able to sell your home quickly without the need to hand over real estate agent fees or even put up a ‘for sale’ sign.
Uploading a Listing Online
If you have no luck finding direct buyers in your area, start turning your attention toward websites that allow you to upload your listing without any attachment to a real estate agency. There are plenty of property sales sites available with high traffic volumes to ensure you capture the audience you’re targeting. If you’re going down this route, you’re going to need some of the following things.
Quality Photos
Blurry photos taken from an old mobile phone will not suffice. Take pictures with a high-quality camera or smartphone with the correct lighting to highlight every aspect of each room. It may help to take these photos during a day of full light and turn the interior lights on.
Outside photos can be taken during the day and at night, with exterior lighting sometimes adding an amazing effect to assist with making your property stand out from the crowd. You can also use the internet to your advantage by finding plenty of photo tips online.
Property Staging
If you’re trying to maximize your profit potential, you may like to consider property staging. You can find companies to stage your property for you or manage it yourself by hiring furniture for the day you take your photos.
However, if you have already moved out of the property you’re selling, you don’t have to hire furniture or leave the house bare. Instead, you can utilize virtual property staging technology to fill each room with virtual furniture. By doing so, you can give prospective purchasers a visual guide for where their own furniture will likely fit.
Virtual photos are often enough to pique buyers’ curiosity, but you can take it one step further. Create walk-through videos with your property staging so that people can see how your home looks while moving from room to room before they step foot in it for themselves.
House Information
To make sure you’re appealing to the right pool of buyers, include as much information about your property as possible. Fortunately, a quick internet search with your address can reveal a lot of information.
You can also perform a property records search to determine the chain of ownership, sales history, tax history, square footage, and more. Along with a price tag, this is all critical information buyers want to know.
Social Media Marketing
With over 220 million active social media users in the United States, it makes sense to point some of your attention in the direction of social media. You’ve got a multitude of different options for how you approach this marketing method, including these two below.
Posting a Link to Your Private Page
If you have enough of a following on your private social media page, there is no harm in sharing a link from a listing site online to your page that filters into your friends’ newsfeed. With the listing link, you can share some information with your followers, such as your reason for selling and contact details if they would like to find out more.
Sharing a Link On Group Pages
Most towns and cities throughout the United States have local buy and sell groups. These have been created for locals to advertise events and offer items for sale without having to pay any fees. You can create a post with house photos and post it directly to the group page or share a link to your online listing.
Create a Website
You might think that only real estate agents can have websites to sell properties. After all, they have more than one property to sell, so they can set up a beautiful website for prospective purchasers to browse.
However, there is no reason why you can’t create a website for your single property. In fact, some real estate software allows for a unique landing page for each property, with the site address being the home address.
With CMS like WordPress, you can make use of special house themes and pre-built pages for a fast and easy website creation process. Most importantly, it’s affordable.
You can then put search engine optimization practices into place and utilize Google Ads to ensure your property gets as much exposure as possible.
Google Ads are fast becoming a popular way for home sellers to make their property stand out. They drive targeted traffic to your site, attract local buyers, and increase how many people see your property altogether.
People also love how much control they have over their budget. You can turn the Google Ads house sale campaign on and off, set a payment limit, and tinker with different settings to ensure you get the most bang for your buck. Not only do you save money by not having to pay agency fees, but you also spend very little to get as much exposure as possible for your online-advertised home.
Flyer drops and door knocking still have their place in the real estate world. However, selling your property online is proving to be one of the most effective methods. You can sell to direct buyers, market it yourself, and even create a new website for it. You’ll surely have that ‘sold’ sign-up in no time.
