Cryptocurrencies are a focal point of a large audience as well as the mainstream media. There are dozens of blogs, forums and social media trends focused on the latest news and developments in this field. If you are a newcomer, you will need to make extra effort to cut through the noise and build a name for yourself.
At this point, creating a cryptocurrency blog is a completely viable option. With a strong online presence, you will be able to discover new opportunities on the market and seize them to drive business growth. How to do it? Where to start? Don’t worry, we have answered these questions for you, and then some. These are the steps that you must take.
Functional Blog Design
The first step on your journey is setting up your blog. For this purpose, you will need to register a domain and have your website custom designed and built so that it can be used for blogging. You can, of course, avoid having your website custom developed and designed by opting for one of the content management system platforms, such as WordPress.
This will also put you in a position to pick from the multi-purpose Cryptocurrency themes that are specifically designed for cryptocurrency blogs. For instance, Crypton theme for WordPress is a really good option.
This process can be daunting and rather expensive, especially if you have no previous technical experience. To speed up this process, leave it to professionals. This way, you will end up with a functional blog design, ready to be filled with content. Plus, you will have more time to focus on your goals and content strategy.
Think About Your Goals and Setup a CTA
Running and managing a cryptocurrency blog is a futile task if you don’t have clear goals. In the end, your goals will shape your call to action pages (CTA) as well as the content that is going to be published.
Do you want to inform people about the newest trends in the world of cryptocurrencies? Do you want to offer financial advice? Or, will you be focused on promoting specific cryptocurrency platforms? Maybe all of these? In any case, if you decide to push blog posts on different subjects, make sure to divide them into categories. Don’t worry, it is quite simple if you decide to use a CMS platform.
There are different CTA options. Pick the ones that align with your business needs and goals. CTAs can range from the simple “Contact Us” and “Read More” to “Access a free ebook” and “Register”. If you enter a crypto affiliate program, you can also design your content so that you can place your affiliate links as CTAs.
Follow the Best Sources & Provide Value
With a cryptocurrency blog, you will enter the world of finance. And when it comes to their money, people only like to read authoritative blogs. Your blog isn’t authoritative yet, but if you follow the best sources in the market and only cite authoritative blogs, you can get there.
And of course, you will have to provide value in your posts. For instance, share your personal insights on cryptocurrency market trends, discuss smart investment options, or even share your investment strategy and plan.
Keep the Writing High Quality
Another important thing to pay attention to when creating a cryptocurrency blog is the quality of your writing. Cryptocurrency is a hot topic and you will be able to read a lot of resources online written by expert bloggers and finance experts. Try to maintain the same quality in your blog posts.
The key here is adding your personal touch. If you want to be 100% sure, feel free to hire a professional native English proofreader and editor for your blog posts.
Promote Your Content
Blog content promotion is a must. There is simply too much noise in the blogging sphere today to rely solely on your organic reach. What are your options? Don’t worry, there are a plethora of blog promotion methods.
For instance, you can ask an influencer in the niche for their point of view on your content topic, and then cite them, share posts on social media, send emails to your sources, or turn your content into a video.
Do Guest Posts and Get Guest Bloggers for Your Blog
At last, we come to the guest posting and attracting bloggers to post on your blog. Since this step requires at least a decent amount of published articles on your blog, it logically comes as the last one. You should try to contact other blogs in your niche and guest post there.
When it comes to your blog, make sure to write a “Become a guest writer” rule set and invite colleague bloggers to come and leave their mark. This is a great tactic to attract different audiences to your website.
While creating a cryptocurrency blog might seem like a fairly easy thing to do, when you look under the surface, it is a task that requires time, knowledge and effort. This is why getting your blog set up for you is a good option. If you follow the steps we included in this guide, you will create a healthy foundation for your blog and leverage it to drive business growth.
