If you’re looking for blogging statistics that help to improve your content marketing strategy. So, you are in the perfect place.
Blogs are increasing day by day, approx. 6 million blog posts published every day. Blogging is increasing to marketing success and allows your brand to connect with the customers.
These business blogging statistics will help you to decide what your business needs to do to maximize your revenue digital marketing.
Blogging Statistics Shows That Blogs increase Drive Traffic
Do you know that business blogs drive internet traffic to the site? One reason is that blogs offer you the opportunity to answer customer questions.
Here Are Stats, You Should Keep in Mind when You Planning to 2021 Strategy:
General Blogging Statistics
- Each month, approximately 409 million people view more than 20 billion pages.
- There are approx. 70 million posts published each month by WordPress users.
- 77 million new blog comments are generated by readers each month.
- 71% of WordPress sites are written in English common language.
- The average blog post takes 3.5 hours to write.
- Bloggers who write articles of 2,000+ words are shown strong results.
- 36% of readers prefer list-based headlines.
- Websites that contain a blog show 434% more indexed pages.
- Blogs are the 5th most trustworthy source for gathering online information.
- 77% of internet users read blogs.
- Internet users in the US spend 3X more time on blogs than email.
Blogging SEO Stats
- Only 38% of bloggers are updating older articles.
- 34% of bloggers say that updating content produces strong results.
- Around 5% of bloggers don’t allow access to analytics.
- Titles with 6-13 words attract the highest and most consistent amount of traffic.
- 72% of online businesses or marketers create content creation and it is the most effective SEO tactic.
Want more SEO statistics? Let’s have to connect.
Blogging Traffic Stats
- Businesses blog experience twice as much email traffic, as compare who don’t use businesses blog.
- If you are using a hyphen or colon in the headline, it increases the click-through rates by 9%.
- Try to make your headline 6-8 words can increase your CTR by 21%.
- 93% increase the drive traffic, if you are using promotional techniques to their post including paid ads.
Guest Blogging Statistics
- 60% of blogs write to 1-5 guest posts per month.
- 3% of blogs write over 100 guest posts per month.
- Only 6% of bloggers publish the real content as guest posting.
- 62.96% of readers read blogs with multiple authors.
- 79% of editors use guest content.
- Guest content is in higher demand in the summer months of June, July and August.
- There are more than 600 million active blogs globally in 2021.
- 53% of bloggers are between 21 to 35 years old.
- Logging talent is growing day by day. 32 million people in the U.S. are bloggers. (Statista)
- In 2018, Huffington blog posts earned $14 million in monthly revenue. (Daily Infographic)
- There are more bloggers in California than all of Canada by 2018. (Daily Infographic)
- English is the most popular blogging language. (Daily Infographic)
The Benefits of Business Blogging
- 80% of internet users interact with both social media sites and blogs.
- 59% of marketers using blogging style.
- Blogs show result in a 434% increase in indexed pages and a 97% increase in the indexed links.
- Companies with blogs produce 67% more leads monthly.
- Blogging is the third most common content marketing strategy, after video and eBooks.
- In 2018, 55% of marketers use only blogging.
- 90% of businesses use content marketing tactics, such as blogging.
- Businesses blogs get 55% more website visitors than businesses that don’t.
- Marketers who prioritized blogging received 13X more ROI than companies.
- 70% of people learn about a company through articles rather than advertisements.
Writing, Formatting, and Posting
- Bloggers spent 65% more time writing blog posts, on an average post taking three hours and 57 minutes to write.
- 40% of content marketers used original visuals, such as infographics, to perform best in their articles.
- The average blog post is 1,236 words.
- Many business bloggers use blog post format.
- 55% getting results of blog posts with 2,000 words or more.
- Blog content with images receives 94% more views than text.
- 88% of marketers use visuals media in their blog articles.
Blogging Challenges
- 52% of bloggers say it’s getting harder to engage with readers via the content.
- All the content creators producing original visuals provide results,
- A marketing blog site revealed that 55% of its visitors only read articles for 15 seconds or less.
- If businesses use 4 or more blog posts per week, then it will get more than 3.5x the traffic of those who post one or two weekly.
- Blogging increases your business presence on the Web.
- If the content is written on your website, can catch, and retain consumer attention.
- 23% of social media posts contain links to blogs.
- The first 5 search engine results get almost 68% of the total clicks.
- If you target the top search results for your main keywords, you can use the blog posts to target long-tail keywords. It is a perfect strategy to get better search engine rankings for a greater number of keywords and it’s leading to more organic website traffic.
Blogging Challenges
It’s an efficient way to distribute content but you have to take customer’s permission to email them. But how can you solve that problem? Put your content in a place that allows browsing customers to find it for themselves.
65% of content marketers’ blogs use proper formatting.
Email marketing is useful, but if something is posted on your website that should be done in the proper format.
47 Million Pieces of content get shared every day, according to AOL.
These posts can be educational blog posts or something that should be using social sites.
If you writing a blog, you have to ensure that posts should be of the right length. Write something too long, and should be creative. So you’ll have to ensure your blog meets the requirement.
On average, the length of a blog post is 1,236 words.
Orbit Media study shows that the average blog post word count was 808 words back in 2014, this number continues to increase, and now it’s converted into 1236 words.
Want a Top Google Ranking? Then Shoot for 1140-1285 Words
Think about it, try to write more than these words, and boost your chances of getting a top Google ranking. Social distribution is important too, but Google rankings help to find potential customers.
Long posts create 9x the sales leads of short ones.
These factors drive sales, so this blogging statistic is too important to consider.
